Matthew Dalton wrote:
>
> Ken Yap wrote:
> > Decent sized adverts in the dead tree press are very expensive.
>
> Does SLUG have a budget for this kind of thing?
Complete and total waste of money. Why take funds for promoting Linux
and give them to dead-tree sellers?
> Sure, adverts are expensive... but it would probably attract people, who
> might then become SLUG members. We would have to work out how much we
> could spend on an advertisement compared to how many people we would
> expect to have join.
Might is the correct word.
Has SLUG decided to get big?
Is SLUG organised to handle large number of newbies?
Are you prepared to organise/help with installfests, etc for these
people?
Whilst other organisations can take this approach, people do not have
to join SLUG, thus you have a critical flaw in recovering the money
you have spent. Most advertising like this is lucky to recover the
cost of the advertising from the first year of membership fees. You
still have to service these people with the membership services(almost
nil for SLUG) and you only 'make' money when they join for subsequent
years (what % of SLuggers are rejoining?)
> Putting a press release on the web site (you do mean www.slug.org.au by
> this?) is well and good, but it doesn't reach the right audience. You'd
> be preaching to the converted.
The best member promotion that SLUG can do is word of mouth. It
generates numbers/people in a reasonably even flow that SLUG can
handle and adapt too.
Press releases can also be emailed to journalists and this would also
promote the SLUG site and people as a source of comment on Linux and
open source happenings. Of course, to make this really happen requires
a group of people who are prepared to take this on as their thing for
SLUG.
--
Terry Collins {:-)}}} Ph(02) 4627 2186 Fax(02) 4628 7861
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