Rejuveniles,' The New Demographic

They are called "rejuveniles" and they come in all ages but they have disposal income and they cultivate children's tastes in products and entertainment. In addition to adult fans of Harry Potter and Sponge Bob, adults also are buying fuzzy pajamas with attached feet at Target and Scooby-Doo underpants, the Albany Times-Union reports. According to the Entertainment Software Association, the average age of those who play video games is no longer 18 but 29. Nielsen Media research finds more adults ages 18 to 49 watch the Cartoon Network than watch CNN, the Times-Union says.

 

Charles Mims

http://www.the-sandbox.org

 

 

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