UPN confirmed to SCI FI Wire that its prequel series Enterprise will officially change its name to Star Trek: Enterprise with the Sept. 24 episode. "It's just a natural tie-in," a UPN source said in an interview. "Everyone calls it Star Trek anyway."
The network sent a memo to its affiliates on Sept. 23 informing them of the change. "Over the past few weeks our marketing and publicity efforts have been using Star Trek: Enterprise for promotional purposes, and by formally changing the show's title, we will be able to further capitalize on and form a stronger connection to the famous and highly successful Star Trek franchise," Diane Kuri, UPN's director of communications and operations and CBS/UPN affiliate relations, wrote in the memo. The new name is one of several changes that UPN has made to the prequel show in an effort to boost ratings as Enterprise begins its third season. ________________________________ Changes to your subscription (unsubs, nomail, digest) can be made by going to http://sandboxmail.net/mailman/listinfo/sndbox_sandboxmail.net
