Why is Christmas such a big deal at the
mall?
Stores and malls have been revved up about Christmas since the late 1800s. In America today, the weeks between Thanksgiving and Christmas are, by far, the biggest retail sales weeks of the year. The survival of most retail stores depends on the Christmas buying season. Therefore, retailers do whatever they can to whip people into a Christmas buying spirit and to attract them to their stores. Festive decorations, big ads, Santa's Villages and all the rest are a part of that process.
Stores and malls have been revved up about Christmas since the late 1800s. In America today, the weeks between Thanksgiving and Christmas are, by far, the biggest retail sales weeks of the year. The survival of most retail stores depends on the Christmas buying season. Therefore, retailers do whatever they can to whip people into a Christmas buying spirit and to attract them to their stores. Festive decorations, big ads, Santa's Villages and all the rest are a part of that process.
Charles Mims
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