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Last week, a The buyers, largely entertainment industry folks who have opted to
remain anonymous behind the acquiring company, men.com LLC, want to create a
portal for men. "In the last couple of years, the domain names were selling
for significantly less than what they did in '99, 2000," said Monte Cahn,
chief executive of Moniker Online Services, which brokered the sale. He said the seven-figure price tag for men.com "is a big
indicator of what's yet to come." At the market's height, a handful of domain names sold for
millions of dollars, including $7.5 million for business.com in late 1999 and
$3 million for loans.com in January 2000. But countless others sat unclaimed, and the dot-com bust forced
many domain name speculators to give them up when they came up for
re-registration, at roughly $30 apiece. Ryan Levy, vice president of marketing for men.com, said the
company also has purchased more than 1,000 other domain names over the past
year at fire-sale prices to use in conjunction with the new portal. The seller, Rick Schwartz, believes he could have gotten much more
for men.com by waiting longer. But Schwartz, who owns more than 4,000 other domain names, said he
wanted the money now -- so that he can buy others before prices really
skyrocket.
Jen -- |
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