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M&M's candy fades to black and
white
NEW YORK, Dec 29 (Reuters) - M&M's, the
colorful button-shaped candies, are about to go off color for the
first time in 60 years, but it remains to be seen whether their fans
love or hate the change. The chocolate-filled sugar-coated candies,
made by a division of U.S. confectioner Mars Inc., will be available
in only black and white for the next few months instead of the
standard six colors as part of a promotional campaign.
Mars' Masterfoods USA
division, which also markets chocolate brands such as Snickers, will
launch the chiaroscuro version in the United States on Dec. 31. But
some stores that ran out of the colorful stock have already received
supplies of the new variety. The candy is sold in more than 100
countries, but the black and white ones will be available only in
the United States. |
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"Many tourists from
places like London are buying them because it is not available in
their country," said Yahya Tai, the owner of a New York City
newspaper and candy stand who has started selling the new M&M's.
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But the company plans
to bring back the colored candy to the market after the promotion
runs its course in a few months.
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"You are going to
have people who are shocked and they are going to be miss their
regular favorite colors," said M&M's spokesman Jeffrey Moran.
"As long as we can tell them the colors are eventually going to come
back, they will be pretty happy."
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Charles Mims
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