LOS ANGELES (Zap2it.com) - Universal Music Group, hoping to find a new way
to promote its product in the face of falling album sales, is considering
launching a music-video network.

The conglomerate -- which is not part of Vivendi Universal Entertainment's
merger with MTV -- would differentiate its channel from the MTVs and Fuses
of the world by playing uncensored songs, the Los Angeles Times reports. 
Universal is talking with satellite-TV provider DirecTV about launching the
channel.

Representatives from both companies are keeping quiet.

The new channel would be called 1 AM, shorthand for the First Amendment, in
keeping with the idea of not bleeping out any lyrics or blurring any images
in its videos. One of its partners in the deal is Vivid Entertainment, a
major player in the porn industry.

Universal and Vivid would each have a 45-percent stake in 1 AM, the paper
reports, with talent agency Endeavor and Shady Records, a Universal label
run by rap star Eminem, each getting 5 percent.

Should it go forward, 1 AM would be available only as a premium channel,
similar to HBO or Showtime. Universal hopes to have 1 AM launched by the
summer.



==> Teri
Tandem Senior Programmer Analyst
in search of work in the United States


 

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