You'd think another season of "American Idol" would keep Ryan Seacrest busy enough. He doesn't agree.

Last week, the talent-competition host launched a syndicated, weekday talk show, "On Air With Ryan Seacrest," and assumed the reins from Casey Kasem in presiding over the radio staple "American Top 40." It's also time for another round of the program that brought Seacrest to national attention: "American Idol" starts year three Monday, Jan. 19, on Fox in the now-traditional way: with highlights of on-the-road auditions that often cause judges Paula Abdul, Simon Cowell and Randy Jackson to cringe.

New episodes also air the following two nights, with the series returning to its usual Tuesday-and-Wednesday schedule the following week. Viewers can again participate through phoned-in votes for their favorite "American Idol" contestants.

Even with all his other activity, Seacrest is thinking about who may be the next Kelly Clarkson or Ruben Studdard. He says, "People ask, 'What's the biggest change?' and I say, 'Well, the cast is different.' The judges and I are the constants, and I think you need something that's familiar in a television show, but you also need an element of surprise. Every time we do this, the surprise is a Ruben or a Clay (Aiken, the second season's runner-up), or a Kelly or a Justin (Guarini, the runner-up to Clarkson in season one).

"We saw more potential contestants than ever this year," Seacrest says. "I think there's an added level of enthusiasm and excitement from people who may have viewed this just as a made-for-TV competition, and didn't give it the credibility it deserved in the music world. After the success Kelly, Clay and Ruben have had, those who might have doubted the impact a TV show could have on a music career are stepping up. Who cares how you get there, as long as it's ethical? It doesn't matter if you make it because you're on TV or because someone sees you in a bar. If you make it, you make it."

Still, Seacrest concedes it takes more than "American Idol" to make that happen. "Kelly and I have talked about this," he says. "Once you leave the show, it's not over, and it's also not easier. You really have to kick it into overdrive and excel, and then eventually transcend the association with 'American Idol' and become your own artist."

Though Seacrest has given up the weekday radio shift that initially made him a celebrity in Los Angeles, radio remains in his mix with his new "American Top 40" duties. "I'm positive that there is value in my being on radio," Seacrest says. "I love doing it, and we've been able to establish a partnership between 'American Top 40' and my 'On Air' TV show. We've built a radio studio on the 'On Air' set, so guests can be part of both shows. Also, things promoted on 'On Air' can be won by listening to 'American Top 40.' I may have given up daily radio, but I'm implementing more radio into my TV work."

Seacrest insists he didn't push radio legend Kasem out of "American Top 40." "Fortunately, Casey was willing to trust me with hosting the show, which is one of the biggest goals any guy in radio can have. I was excited to meet Casey when I first had the chance a few years ago. Then, when I was asked to be his guest host a few months ago, I was just ecstatic. I was never aggressive about taking Casey Kasem's job, but I was aggressive about making it clear that if there was ever going to be another guy in that role, I wanted to be the guy. I was willing to wait patiently. I never expected it to happen this fast."

It's largely thanks to "American Idol," Seacrest acknowledges, that it happened at all for him. "There are absolutely no misconceptions to me about that. The success of 'American Idol' is something that comes once in a lifetime, and that has opened the door for everyone on the show to pursue the other things we want to. The series is a part of pop culture. We take our roles and responsibilities on it seriously, but it is a fun show to do. I like to poke fun at myself as much as anybody else does."

Cowell clearly has a good time giving Seacrest a hard time on the air when possible, but Seacrest takes it in stride. "The characters we appear to be on the show are extensions of who we naturally are," Seacrest says. "If Simon seems acerbic, well, guess what? He is. I'm sometimes overly cheery and hopefully well-coiffed, but that's who I am. The reason Simon and I can have such exchanges on camera, without worrying about hurting the other's feelings, is that we are such good friends. We enjoy getting a rise out of each other."

Quiet time is at a premium for Atlanta native Seacrest these days, but he seems more than willing to pay the price. "It's one of those situations where you say to yourself, 'I've always wanted to be the guy living this life.' I've now got the opportunity, and I just want to do it right and do it well -- and to be able to stay in this busy place for a long time."

 

 

Jen --

 

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