socaltech.com TechNews - Friday, January 11, 2013
Edited by Benjamin F. Kuo
ISSN: 1524-6736
http://www.socaltech.com/News
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   --Score Revolution Launches Marketplace For Film Music
   --Paragon Wins Wireless Storage Firm
   --USC's CTM Hires Cisco Vet
   --Planana Heads To DreamIt Ventures
   --HID Global Buys Codebench
   --Competition Gets Fierce For ParkMe, As Streetline Finds Funding
   --Beats Electronics Steals Topspin's Ian Rogers For New Music Service
   --YieldMetrics Harvests $1.7M For Ad Analytics
   --Goodbye Buy.com, Hello Rakuten.com Shopping
   --Amazon's New AutoRip Converts CDs To MP3, Echoes AnywhereCD
   --Lynda.com Hires New CFO

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   --TVC Capital LLC
   --PwC Emerging Company Zone
   --Binary Pulse Technology Marketing. We Create Demand.
   --Ventura Ventures Technology Center (V2TC) - Business Incubator
   --Safire Partners Executive Search

   RECENT JOB POSTINGS
   --Director/Co-Founder of Digital Marketing, Calabasas, AppNRG
   --Sales Manager-Direct Sales, Santa Barbara, Local Market Launch
   --Graphic Designer, Santa Barbara, Local Market Launch
   --UI/UX Developer, Santa Barbara, Local Market Launch
   --Director of Business Development-Franchise Sales, Santa Barbara,
Local Market Launch
   --Director of Sales, Santa Barbara, Local Market Launch

   RECENT FUNDING

   EVENTS

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Score Revolution Launches Marketplace For Film Music
----
Score Revolution, a new, Los Angeles-based startup, has launched an
online marketplace for film music, the company said this week. The
startup, founded by Ian Hierons, Seth Kaplan and Christine Russell,
said it offers up an online platform for licensing film music. The
startup is targeting advertisers, brands, filmmakers, film trailer
houses, music supervisors and others with the new service. The service
revolves around the ability to search for music composed for film
scores, and allows users to request quotes and download tracks for use
in projects.

Paragon Wins Wireless Storage Firm
----
Irvine-based Paragon Software said this week that its software is
being use din a new, portable, wireless drive being manufactured by
Corsair. According to Paragon, Corsair is using its universal file
system driver (UFSD) technology in the new portable drive, which
provides network-attached storage over wi-Fi, or directly via a
Gigabit connection or USB 3.0. Financial impact of the win was not
disclosed. Paragon's drivers are being used to enable PCs, Macs,
Android, and iOs devices to all store to the same drive.

USC's CTM Hires Cisco Vet
----
The USC Marshall Institute for Communication Technology
Management--which focuses on research in technology, communications
and media--said this week that it has hired on a Cisco veteran to head
up its strategy, research, and industry relations. (More...)
http://bit.ly/VOs9IN

Planana Heads To DreamIt Ventures
----
Los Angeles-based online event promotion service Planana, the startup
founded by Anna Sergeeva and Fei Xiao, said Thursday that the company
has been accepted to the DreamIt Ventures Winter 2013 class in Austin,
Texas. The startup said that it will be demonstrating its products at
SXSW at March 8th, at the conclusion of the program. DreamIt Ventures
is one of the many accelerator programs around the country focused on
getting early stage startups off the group. Planana was formerly known
as trueRSVP. The founders first thought up the idea for the Planana's
original service, trueRSVP, at a 2011 Los Angeles Startup Weekend
event.

HID Global Buys Codebench
----
Irvine-based identification technology developer HID Global has
acquired CodeBench, a provider of physical security identity
management products for the governent sector, the firm said this week.
Financial terms of the buy were not disclosed. Codebench is based in
Coconut Creek, Florida, where it will remain. HID Global said the buy
will help it offer up solutions for its federal agency and contractor
customers, plus also help position it to serve emerging government and
commercial markets.

Competition Gets Fierce For ParkMe, As Streetline Finds Funding
----
It looks like competition is heating up in the smart parking
market--and for local parking technology firm Parkme, which is based
in Santa Monica--as yet another company announced Thursday more
funding for giving consumers real-time information about available
parking spaces. (More...)
http://bit.ly/URii71

Beats Electronics Steals Topspin's Ian Rogers For New Music Service
----
Santa Monica-based Beats Electronics, the headphone and audio
equipment maker co-founded by Dr. Dre and Interscope Geffen's Jimmy
Iovine, has snagged high profile CEO Ian Rogers away from Topspin
Media. Beats said today that it has named Ian Rogers as CEO of a new
music service it calls project "Daisy". Daisy is based on MOG, the
streaming music services that Beats acquired last year. Beats said
that Rogers will head up Daisy as it sets to launch in late 2013, as a
stand alone company. Rogers was also formerly GM of Yahoo! Music.
Simultaneous with the hiring of Rogers, Tospin said that it has gained
a "substantial" new strategic investment from Beats Electronics. Size
of that investment was not announced. Topspin Media said that Beats
will integrate its direct-to-fan marketing and retail software in
"Daisy". Topspin's COO, Jeremy Bellinghausen, becomes CEO;
Bellinghausen was hired at Topspin six months ago from Orbitz
Worldwide. Ian Rogers remains on the board of Topspin Media as Exec
Chairman.

YieldMetrics Harvests $1.7M For Ad Analytics
----
Online advertising firm YieldMetrics said Thursday morning that it has
raised $1.7M in funding, which was led by GRP Partners, and also
included Baroda Ventures, Bertelsmann Digital Media Investments, Daher
Capital, Double M Capital, Karlin Ventures, Launchpad LA, as well as
angels. The firm's founders as Gabe Gottlieb and Tom Lorimor.
YieldMetrics tool is aimed at publishers, advertisers, and advertising
technology providers, to provide better analytics on advertisers.

Goodbye Buy.com, Hello Rakuten.com Shopping
----
It looks like it's goodbye to Aliso Viejo-based Buy.com, and hello to
Rakuten.com Shopping. The Buy.com brand name, which had helped to
define Southern California's place in the e-commerce world, is
officially gone, as Japanese shopping firm Rakuten said that it will
be renaming the site to Rakuten.com Shopping. Buy.com was acquired in
May of 2010 by Rakuten. According to Rakuten, the new brand and site
will launch on January 31st, and comes after a "gradual, successful
transition" to becoming part of Rakuten. Buy.com was one of Orange
County's emblematic ecommerce brands, having been started in 1997 by
Scott Blum; Buy.com went public during the Internet years, in 1999,
but then was re-purchased by Blum in 2001 after plunging during the
Dot Com crash.

Amazon's New AutoRip Converts CDs To MP3, Echoes AnywhereCD
----
Online e-commerce giant Amazon.com just announced a new service
Thursday morning, which looks to be one of the biggest moves the
company has made in digital music recently: it is now automatically
providing MP3 format tracks for CDs sold on its site, including every
single CD a user has purchased since 1998. Amazon said its new AutoRip
service will automatically load a MP3 version of CDs purchase on the
site, for immediate streaming or download by users. Plus, Amazon said
it will dig into its archives of CD purchases and provide the same
tracks to users automatically based on what they previously purchased
from the company.
http://bit.ly/UCG5lK

Lynda.com Hires New CFO
----
Carpinteria-based Lynda.com, the online video education site, looks to
be continuing its growth trajectory, and has hired a new CFO. The
company said it has named Elaine Kitagawa as Chief Financial Officer,
after recently hiring former PopCap CTO Frits Habermann as its new
Chief Technology Officer. Kitagawa was previously CFO at Saba
Software, and also served at Gaia Online. Lynda.com has been one of
Southern California's unsung growth stories in recent years, going
from a bootstrapped project of co-founder Lynda Weinman on her own
personal website (Lynda.com) to a multi-million dollar leader in
providing online training and education from everything from creative
software like Adobe Photoshop to Excel, AutoCAD, and more.

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------------------------------------------------------------------------
RECENT JOB POSTINGS
More jobs at http://www.socaltech.com/Jobs
Members post jobs for free

Director/Co-Founder of Digital Marketing, Calabasas, AppNRG
http://www.socaltech.com/showjob.php?id=5462

Sales Manager-Direct Sales, Santa Barbara, Local Market Launch
http://www.socaltech.com/showjob.php?id=5459

Graphic Designer, Santa Barbara, Local Market Launch
http://www.socaltech.com/showjob.php?id=5461

UI/UX Developer, Santa Barbara, Local Market Launch
http://www.socaltech.com/showjob.php?id=5460

Director of Business Development-Franchise Sales, Santa Barbara, Local
Market Launch
http://www.socaltech.com/showjob.php?id=5458

Director of Sales, Santa Barbara, Local Market Launch
http://www.socaltech.com/showjob.php?id=5457



------------------------------------------------------------------------
RECENT FUNDING SUMMARY

01/10/13 YieldMetrics                             $1.7M
http://www.socaltech.com/intelligence/?action=showdeal&id=47840

01/10/13 SORTEO GAMES, INC.                       $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=47839

01/07/13 PatientSafe FKA Intellidot               $20.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=47715

01/02/13 Ignyta                                   $5.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=47556

01/02/13 Independa                                $5.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=47552

12/21/12 Sightly                                  $5.6M
http://www.socaltech.com/intelligence/?action=showdeal&id=47358

12/20/12 Maker Studios, Inc.                      $36.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=47353

12/20/12 MEI Pharma                               $27.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=47352

12/14/12 Helinet                                  $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=47218

12/12/12 Koupon Kitty                             $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=47213

12/12/12 Mitu Network                             $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=47206

12/12/12 Enevate                                  $24.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=47202



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Upcoming Events This Month http://www.socaltech.com/Calendar
socaltech.com Calendar of Southern California High Tech Events

Submit your events at least two weeks in advance to:
http://www.socaltech.com/submitevent.html

January 11, Westlake Village -- Maverick Angels Investment Accelerator. Do
you have a great business idea? Do you find it difficult to raise capital
or communicate your offering in a way that is complete or compelling in
the time given for your pitch to investors? Many entrepreneurs have
promising businesses but are not skilled in how best to present themselves
to investors. At Maverick Angels, we understand our responsibility as angel
investors to help entrepreneurs streamline their investment pitch and to
better articulate their vision to enroll investors. The Investment
Accelerator is a Three-Part Process which teaches the fundamental steps
for becoming a successful entrepreneur, including time-tested strategies
for raising start-up capital from angel and venture capital investors. See
http://www.socaltech.com/calendar/eventid/23088

January 12, Pasadena -- Serious Games for Simulation, Education and the
Enterprise. Caltech/MIT Enterprise Forum. ‘Game,’ the phoneme, has spread
its wings far beyond familiar "teenage" video games: it now embraces a
variety of new and important applications. Evolving from pre-computer
roots (e.g., "war games" for critical military exercises), today key
computer simulations and training (variously dubbed "games") increasingly
permeate the government world. Likewise, a wide variety of tasks, from
corporate training to childhood education, have been variously recast in a
"game" context with dimensions and purposes quite beyond simple "fun and
entertainment." Today’s program looks at the entrepreneurial / innovation
context of the what-why-how of "serious games" in important social and
commercial endeavors, exploring various facets such as applications,
platforms, areas for growth, investment landscape, and how it all meshes
with the undeniable lure of playing games. See
http://www.socaltech.com/calendar/eventid/23074

January 13, Los Angeles -- Los Angeles Hacker News Meetup - January. Los
Angeles Hacker News Meetup is back, with a great line up of speakers and
an opportunity to share what you've been hacking onNEW . See
http://www.socaltech.com/calendar/eventid/23109

January 14, Westlake Village -- One Source Alliance MixerNEW . See
http://www.socaltech.com/calendar/eventid/23104

January 14, Santa Clarita -- Use 90 Sec Videos to Explain Your Product -
Create Awesome. Explainer videos (those 60-90 sec videos on home pages
around the Internet) are all the rage. It's considered an art. How do you
quickly and succinctly explain your product or service to your target
customer so that you can engage them right away. A good video will not
only engage your target customer but avoid also lots of "how does your
site work" emails. This is a hot topic right now in tech. I've asked Nick,
an expert in this space, to come in to teach us tips on how to make
effective Explainer Videos. Companies like FourSquare have created such
effective Explainer Videos resulting in a growth explosion. Can a good
Explainer Video help you reach your goal of a $100M valuation? *The
presentation will cover How To Create an effective "How To"/Animated
Video.  The Essential elements of a Video (Script/storyboard, Audio
Recording, Animation) and how to do each one effectively. How to use
*Video Animation effectively in your Startup. *How to make an effective
video *The essential elements of a video (Script, VO, Animation) and how
to do each one most effectively *Provide additional tips/stories on funny
video ideas I have seen, maybe even a bit of info on viral video. See
http://www.socaltech.com/calendar/eventid/23039

January 14, Los Angeles -- ExecTec. Executive Networking & Technology
Group. Entertainment. See http://www.socaltech.com/calendar/eventid/23098

January 15, Santa Monica -- Green LAVA January 2013 Meeting.
Green LAVA is starting off 2013 with a great event that you don't want to
miss. Mikael Elley, Director of IT for Fisker Automotive, will be talking
about the startup of one of the world's leading electric automotive
companies.. See http://www.socaltech.com/calendar/eventid/23083

January 15, Santa Monica -- Intro to Data Science and Analysis. General
Assembly LA. Do you want to create a recommendation engine for your
customers? Predict which employees at your company will leave or stay?
Predict where your future sales will come from or whom to target with your
next marketing campaign? In this course, we'll cover the basics of how to
answer such questions using data, using examples from Ranker's aggregation
and recommendation algorithms, Nate Silver's election predictions, and
market research.. See http://www.socaltech.com/calendar/eventid/23064

January 15, Santa Monica -- LAPHP January Talk: Zend Framework 2.0. For our
January LAPHP talk we have pretty exciting guest -- we invited Ralph
Schindler from Zend to talk about Zend Framework 2.0 (aka ZF2). Zend
Framework 2 achieved its stable release this autumn, ushering in a new era
of the framework. During this hands-on talk, we'll look at the pillars of
ZF2 application development, including the Event Manager, Service Manager,
and Module Manager, and give you a taste of how applications can be built
from existing re-usable modules and customized to your needsNEW . See
http://www.socaltech.com/calendar/eventid/23110

January 16, Santa Monica -- Startup PR Bootcamp. Coloft. Learn the basic
concepts of PR from the managing partners of one of LA's fastest growing
launch-only PR firms. This workshop will cover the do's and don't's of
startup PR, what to look for when hiring a PR firm, a PR pitch gone wrong,
best practices for launch, and what to do when you cannot afford a PR firm.
See http://www.socaltech.com/calendar/eventid/23067

January 16, Los Angeles -- Startup UCLA Fireside Chat with Mich Mathews,
former CMO & SVP of Microsoft. As the former CMO and SVP of Microsoft,
Mich Mathews oversaw the company's global marketing function, spanning a
diverse set of household brands including Windows, Office, Xbox and Bing.
She retired from Microsoft September 1, 2011 after 22 years. See
http://www.socaltech.com/calendar/eventid/23051

January 16, Cerritos -- How To Live To Be A 100. TiE SoCal. See
http://www.socaltech.com/calendar/eventid/23061

January 16, Westlake Village -- Maverick Angels Deal Line-Up. See
http://www.socaltech.com/calendar/eventid/23089

January 17, Los Angeles -- SBIR/STTR Workshop. Each year the federal
government awards technology grants to companies like yours to conduct
research and develop innovations for the government. You can then convert
the funded research project into commercial business opportunities. Attend
this workshop to learn how to write successful proposals to any of the 11
government agencies that run Small Business Innovation Research and Small
Business Technology Transfer programs. See
http://www.socaltech.com/calendar/eventid/23076

January 17, Santa Monica -- Developing a Content Strategy for Social Media.
Coloft Academy. Do you find it difficult to come up with topics to post to
your social media channels? Are you posting but no one is engaging? Learn
the tips that top strategists use to effectively and efficiently track and
manage great content that is made to share. Come join us for this 1.5 hr
class to learn how to develop a social media content strategy for your
companyNEW . See http://www.socaltech.com/calendar/eventid/23105

January 17, Santa Monica -- Equity Structure & Valuation: How much equity
do I need to need to give to an investor? LAVA. Moderated by Rochelle
Nakajima, CPA and senior manager at CohnReznick.  Featuring panelists:
Jeffrey A. Bobrosky, CPA and partner at CohnReznick and the leader of the
Firm's Technology/Life Sciences Industry Practice in Los Angeles, Melisa
Silverman, partner and senior appraiser at American ValueMetrics Corp, a
national, boutique valuation services firm providing defensible, certified
business and business interest valuation reports that meet both industry
and regulatory standards and Dat T. Do, Co-Founder & CEO of Derivatas,
formerly with PricewaterhouseCoopers LLP as a valuation specialist and
financial engineer in the Transaction Services - Valuation practice. See
http://www.socaltech.com/calendar/eventid/23086

January 18, Santa Monica -- Lean Startup Machine Los Angeles (1/18 - 1/20).
Who's this event for? Any startup team that does not have Product/Market
Fit, or any aspiring founder, innovator, or early startup employee that
wants to learn Lean Startup methodologies from the ground up. Got an idea
of your own? Great. You'll have 50 seconds to give your elevator pitch at
the kickoff. After voting, if your idea gets selected you will be able to
form a team and start working. See
http://www.socaltech.com/calendar/eventid/23052

January 18, Los Angeles -- LAVA Healthcare January 2013 meeting.  About
LAVA Healthcare. No one disputes that the U.S. healthcare system is a mess
that has been deteriorating for decades. Many argue that increasing
legislation and regulation will worsen the problem, others argue its the
best solution.  LAVA Healthcare is an ongoing conversation about how we
might fix the mess applying innovation across a wide range of dimensions
including technology, business models, patient involvement, offshore
outsourcing, and training programs. See
http://www.socaltech.com/calendar/eventid/23085

January 18, Woodland Hills -- San Fernando Valley Startup Weekend. Startup
Weekend is a global network of passionate leaders and entrepreneurs on a
mission to inspire, educate, and empower individuals, teams and
communities. Share ideas, form teams, and launch startups. See
http://www.socaltech.com/calendar/eventid/23027

January 19, Los Angeles -- Windows 8 Unleashed brought to you by Microsoft
and GITLA. WHAT: Girls in Tech LA partners with Microsoft and Uber Geek
Girls Jessica DeVita (Microsoft MVP for LA) to present a class on Windows
8 mobile and desktop apps! At this all-day workshop, Microsoft evangelists
will thoroughly train from soup to nuts. By mid-day you’ll be building an
app with an all-star team. Cash prizes to be awarded!!   WHO: Calling all
FEMALE college students and professionals throughout LA - aspiring and
experienced female coders, developers and app-builders! Required: Very
basic programming experience. See
http://www.socaltech.com/calendar/eventid/23073

January 19, Woodland Hills -- San Fernando Valley Startup Weekend. Startup
Weekend is a global network of passionate leaders and entrepreneurs on a
mission to inspire, educate, and empower individuals, teams and
communities. Share ideas, form teams, and launch startups. See
http://www.socaltech.com/calendar/eventid/23028

January 19, Santa Monica -- Lean Startup Machine Los Angeles (1/18 - 1/20).
Who's this event for? Any startup team that does not have Product/Market
Fit, or any aspiring founder, innovator, or early startup employee that
wants to learn Lean Startup methodologies from the ground up. Got an idea
of your own? Great. You'll have 50 seconds to give your elevator pitch at
the kickoff. After voting, if your idea gets selected you will be able to
form a team and start working. See
http://www.socaltech.com/calendar/eventid/23053

January 19, Santa Monica -- Music Startup Academy. General Assembly LA.
General Assembly is happy to welcome digitalmusic.org's popular Music
Startup Academy to Los Angeles for the first time in the Academy's
two-year history. As the trade association for the digital music industry,
digitalmusic.org has developed this program to specifically help
entrepreneurs, app developers, and music startups to break the barriers of
entry into the music business. The program aims to teach students how to
better understand the interactions between labels and publishers, as well
as the basics of product licensing and royalty reporting, content
acquisition, business development, and operations. See
http://www.socaltech.com/calendar/eventid/23055

January 19, Santa Monica -- First Time Entrepreneur Workshop. LAVA.  LAVA
is extremely pleased to announce its next First Time Entrepreneur training
program. The program is open to entrepreneurs that are starting companies
in areas that are likely to draw venture capital investment. The program
is not open to service providers.You are encouraged to apply today for one
of the 25 slots open in our workshop. See
http://www.socaltech.com/calendar/eventid/23087

January 20, Woodland Hills -- San Fernando Valley Startup Weekend. Startup
Weekend is a global network of passionate leaders and entrepreneurs on a
mission to inspire, educate, and empower individuals, teams and
communities. Share ideas, form teams, and launch startups. See
http://www.socaltech.com/calendar/eventid/23029

January 20, Santa Monica -- Lean Startup Machine Los Angeles (1/18 - 1/20).
Who's this event for? Any startup team that does not have Product/Market
Fit, or any aspiring founder, innovator, or early startup employee that
wants to learn Lean Startup methodologies from the ground up. Got an idea
of your own? Great. You'll have 50 seconds to give your elevator pitch at
the kickoff. After voting, if your idea gets selected you will be able to
form a team and start working. See
http://www.socaltech.com/calendar/eventid/23054

January 22, Santa Monica -- Turbo-Charging Your CTO. Cross Campus. Are you
getting the most from your CTO? How do you know that things are
working...or not working? What can you do to feel confidant and make your
business more robust? This presentation and conversation will offer CEOs
and Board Members a comprehensive overview of strategies and tactics for
assessing the performance and the long-term viability of your technology
leadership. We will also discuss how to protect your company in the event
that this precious resource gets run over by a truck (or worse!). Topics
include: What to expect from your CTO; How to support your CTO; How to
maximize your CTO’s value; How to handle your CTO’s departure/replacement.
http://cto.eventbrite.co. See
http://www.socaltech.com/calendar/eventid/23103

January 22, Santa Monica -- Los Angeles Lean Startup Circle. How to do Lean
Startup in Enterprise and Big Companies. What does Lean Startup look like
in BIG organizations? There are all sorts of challenges that intrapreneurs
and corporate entrepreneurs face that startup founders simply don't
encounter.  Challenges around branding, legal, HR and organizational
processesNEW . See http://www.socaltech.com/calendar/eventid/23111

January 23, Santa Monica -- How to Start Your Own Creative Agency (With
Zero Overhead). General Assembly LA. Alan Stuart, Founder and Creative
Director, One Long House. The economy is in a slump. It has been for a
while. But that can bode well for creatives. Crappy economies are where
good ideas float to the top and bad ones crumble and fail. Consider it
capitalism's natural selection.
Contrary to popular belief, opening a small studio/agency/shop doesn't
take a bunch of money. In fact, there are a ton of advantages to starting
and scaling your creative team in a super lean fashion.
In this class, Alan will share all of the good (and terrible) experiences
of opening his creative cooperative, One Long House, in an attempt to
encourage creative growth and prevent redundant mistakes. Students will
not only learn of the decisions and problems that come with starting a
small creative agency, but their potential solutions as well.. See
http://www.socaltech.com/calendar/eventid/23065

January 23, Santa Monica -- Presenting & Speaking to Succeed. Coloft
Academy. If you've got a passion to share, if you're raising money, if
you're in sales, if you communicate at all, you need to raise your game.
The popularity of TED talks, the omnipresence of video cameras and the
virality of great video content has raised the bar dramatically for any
and all presentations. John Bates of ExecutiveSpeakingSuccess.com. John
Bates has been working with TEDx organizers all over the world to raise
the level of their speakersNEW . See
http://www.socaltech.com/calendar/eventid/23106

January 24, Santa Monica -- LA Uncubed. Ditch your Cube. Work at a startup.
Uncubed brings together emerging companies and talented attendees in an
exciting and informative environment that showcases startup culture. See
http://www.socaltech.com/calendar/eventid/22993

January 24, Santa Monica -- 2013 Startup Forecast. TechZulu is excited to
invite you to the 2013 Startup and Entrepreneurial Forecast taking place
on Thursday Jan. 24 7pm at The ROC in Santa Monica. We have a line up of
amazing speakers who will share their insights and forecast for startup
trends in 2013. Topics of discussion will be Saas, Cloud, Mobile, Gaming,
Social Markets, what surprises are coming for 2013, creating value with
your company, hiring problem solvers, and building sensible businesses.
See http://www.socaltech.com/calendar/eventid/23056

January 24, Santa Monica -- Intro to Facebook Ads. Coloft Academy. Facebook
has over 1 Billion users, are you reaching them? Learn to leverage Facebook
Marketing and get traffic flowing to your site tomorrow. We will cover how
Facebook ads work, how to create and manage a campaign, and how statistics
can be used to optimize your results. We will review the history of online
advertising and discuss the opportunities this channel presents for
turning fans into customers.NEW . See
http://www.socaltech.com/calendar/eventid/23107

January 25, San Diego -- SANDcamp 2013. The purpose of the event is to
bring the Drupal CMS community together and celebrate the platform, find
new ways to improve it, as well collaborate to share best practices with
fellow Drupal users. Expect the weekend to be full of professional
development with great after hour events, a distro-summit, and half-day
training classes and workshops, kicking-off 2013 Drupal camps in style.
See http://www.socaltech.com/calendar/eventid/23041

January 26, Santa Monica -- Beginner's Social Media Workshop: Setup &
Content Strategy. Coloft Academy.
It's a new year and you have no more excuses, it's time that you clean up
your brand's social profiles and start being active online! In this four
hour workshop, you'll first set up your social profile (or optimize an
existing one), then develop a content strategy that will make managing
social media easier than ever. Don't miss out on your opportunity to make
2013 the most viral year ever for your companyNEW . See
http://www.socaltech.com/calendar/eventid/23108

January 26, Santa Monica -- Intro to the Los Angeles Startup Community. Sam
Teller, Managing Director, Launchpad LA. This free class is an orientation
to help newcomers to the startup scene get acquainted with the exciting
world of tech in Los Angeles. We will canvas key events/meetups to attend,
people, companies, VCs, blogs, hot issues, and more. Learn the role of key
players such as Los Angeles UX & UI Meetups, Startup Weekend, Creative
Mornings, Maker Studios, Machinima, Nation Builder, Factual, Riot Games as
well as Launchpad LA and the Accelerator / Incubator ecosystem. After class
you are welcome to network with a number of prominent folks in the
ecosystem. See http://www.socaltech.com/calendar/eventid/23066

January 26, Los Angeles -- LA Video Hackathon by YouTube and Google TV.
You're invited to join us for the LA Video Hackathon by YouTube and Google
TV! Developers, designers and entrepreneurs are welcome. At this event, you
will learn about our new APIs, work closely with Google engineers, and have
an opportunity to provide feedback on the new APIs. See
http://www.socaltech.com/calendar/eventid/23022

January 29, San Diego -- Getting Good Results from a Board of Directors and
Board of Advisors. CONNECT.  To stay competitive in today's marketplace,
organizations frequently seek outside expertise to provide credibility,
contacts, counseling and cash. Procopio Partner William Eigner will
provide targeted advice on what entrepreneurs, directors and advisors need
to know about recruiting, managing, incentivizing and showcasing a Board.
The workshop will cover governance practices, including key differences
between advisors and directors, their duties and obligations and best
practices.
Presenter:  William Eigner, Partner, Procopio, Cory, Hargreaves &
Savitch LLP. See http://www.socaltech.com/calendar/eventid/23046

January 30, Santa Monica -- StartEngine is pleased to present our latest
class of startups at our Demo Day on Wednesday, January 30th at
CrossCampus in Santa Monica. Nine founders with established business
models and strong teams will introduce their companies, spanning from a
wide range of industries including ad tech, consumer web, e-commerce,
consumer tech, web marketplaces, gaming, and more. This is your chance to
hear their stories and support a new batch of L.A. tech entrepreneurs.
This event is for VCs, early stage funds, angel investors, mentors as well
as a number of esteemed guests.NEW . See
http://www.socaltech.com/calendar/eventid/23114

January 30, Los Angeles -- StartEngine Demo Day. See
http://www.socaltech.com/calendar/eventid/23057

January 31, Los Angeles Westside -- Growth Capital Conference. Network with
capital sources, advisors, deal makers and 100 entrepreneurs seeking
capital & counsel. DEAL DISPLAYtm showcases attractive firms needing
growth capital. See http://www.socaltech.com/calendar/eventid/22951

January 31, Los Angeles -- LA Uncubed. Ditch your cube. Work at a startup.
Uncubed brings together emerging companies and talented attendees in an
exciting and informative environment that showcases startup culture. See
http://www.socaltech.com/calendar/eventid/23058

January 31, Los Angeles -- PandoMonthly LA: Sophia Amoruso, NastyGal. See
http://www.socaltech.com/calendar/eventid/23059

January 31, San Diego -- The Healthcare Reform Act. CONNECT. Timely Topics
presents: The Healthcare Reform Act …like it or not it is here … and it
will have impact on large and small businesses. See
http://www.socaltech.com/calendar/eventid/23071

February 1, Irvine -- Startup Weekend at UC Irvine is an event which brings
together developers, designers, marketers, product managers and startup
enthusiasts to share ideas, form teams, build products, and launch
startups in a 3 day period! Get your ticket now for the event while
tickets are still lasting and spread the word to your colleagues who may
be interested. The event will be held at UC Irvine Student Center with the
Kick off on Friday February 1st and the event continuing into Saturday &
Sunday February 2nd & 3rd. see http://ucistartupweekend.eventbrite.coNEW .
See http://www.socaltech.com/calendar/eventid/23115

February 1, Westlake Village -- Maverick Angels Investment Accelerator. Do
you have a great business idea? Do you find it difficult to raise capital
or communicate your offering in a way that is complete or compelling in
the time given for your pitch to investors? Many entrepreneurs have
promising businesses but are not skilled in how best to present themselves
to investors. At Maverick Angels, we understand our responsibility as angel
investors to help entrepreneurs streamline their investment pitch and to
better articulate their vision to enroll investors. The Investment
Accelerator is a Three-Part Process which teaches the fundamental steps
for becoming a successful entrepreneur, including time-tested strategies
for raising start-up capital from angel and venture capital investors. See
http://www.socaltech.com/calendar/eventid/23091

February 2, Irvine -- Startup Weekend at UC Irvine is an event which brings
together developers, designers, marketers, product managers and startup
enthusiasts to share ideas, form teams, build products, and launch
startups in a 3 day period! Get your ticket now for the event while
tickets are still lasting and spread the word to your colleagues who may
be interested. The event will be held at UC Irvine Student Center with the
Kick off on Friday February 1st and the event continuing into Saturday &
Sunday February 2nd & 3rd. see http://ucistartupweekend.eventbrite.coNEW .
See http://www.socaltech.com/calendar/eventid/23116

February 3, Irvine -- Startup Weekend at UC Irvine is an event which brings
together developers, designers, marketers, product managers and startup
enthusiasts to share ideas, form teams, build products, and launch
startups in a 3 day period! Get your ticket now for the event while
tickets are still lasting and spread the word to your colleagues who may
be interested. The event will be held at UC Irvine Student Center with the
Kick off on Friday February 1st and the event continuing into Saturday &
Sunday February 2nd & 3rd. see http://ucistartupweekend.eventbrite.coNEW .
See http://www.socaltech.com/calendar/eventid/23117

February 5, Santa Monica -- DomainFest Global. See
http://www.socaltech.com/calendar/eventid/22810

February 6, San Diego -- IMAX Partner Search! CommNexus MarketLink. IMAX
will be in San Diego to meet with selected companies with cutting edge
technology including but not limited to: projection, screen, audio, image
processing, stereoscopic, image sensor and digital camera technologies,
content distribution,  anti-piracy technology. See
http://www.socaltech.com/calendar/eventid/23020

February 6, Santa Monica -- DomainFest Global. See
http://www.socaltech.com/calendar/eventid/22811

February 7, Santa Monica -- TechZulu • TZ Presents: Nice Guys DO Finish
First In Business. Fireside Chat With Clay Collins TechZulu is excited to
invite you on February 7, 2013 at 7pm, to a fireside chat with Clay
Collins, Co-Founder of LeadBrite.  Clay will be interviewed by our very
own Espree Devora, known as “the Girl who Gets it Done” and creator of
SaveBusinessTime.  Clay will share his experience on how to build a
profitable and bootstrapped SAAS startup that’s doubled in revenue almost
every month since its inception.
http://techzulu.com/fireside-chat-with-clay-collinNEW . See
http://www.socaltech.com/calendar/eventid/23118

February 7, Santa Monica -- DomainFest Global. See
http://www.socaltech.com/calendar/eventid/22812

February 7, San Diego -- Licensing Fundamentals for the Business Executive.
CONNECT. What is a license? What are the most commonly negotiated
provisions by the business team? How do you prepare to negotiate a
licensing agreement? What are the pitfalls to watch out for? This half-day
workshop will present the fundamental concepts of licensing and will
explain how these concepts are reflected in a contract, such as provisions
regarding IP rights, royalties, exclusivity and technology transfer.
Presenter: Tom Briggs, Partner, Jones Day. See
http://www.socaltech.com/calendar/eventid/23047

February 8, Santa Monica -- Demo Video Lab. A 2.5 day immersive workshop on
creating a demo video for your startup. See
http://www.socaltech.com/calendar/eventid/23003

February 8, Santa Monica -- DomainFest Global. See
http://www.socaltech.com/calendar/eventid/22813

February 9, Santa Monica -- Demo Video Lab. A 2.5 day immersive workshop on
creating a demo video for your startup. See
http://www.socaltech.com/calendar/eventid/23004

February 10, Santa Monica -- Demo Video Lab. A 2.5 day immersive workshop
on creating a demo video for your startup. See
http://www.socaltech.com/calendar/eventid/23005



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