socaltech.com TechNews - Wednesday, January 30, 2013
Edited by Benjamin F. Kuo
ISSN: 1524-6736
http://www.socaltech.com/News
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Clearstone Ventures (www.clearstone.com).
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Los Angeles-based executive search for emerging growth companies

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   --StockTwits Hit By Twitter Rule Changes
   --iSideWith Uses Your Political Beliefs To Filter News
   --iRise Updates Platform
   --SpaceX Wins Satellite Launch Contract With Spacecom
   --Fullscreen Names East Coast Sales VP
   --Lynda.com Debuts Microsoft Office 2013 Content
   --Rubicon Project: LA's Next IPO?
   --Who'll Be The Next CEO of Hulu?
   --DreamHost Debuts Public Cloud Storage Service Into GA
   --DB Networks Gets $4.5M For Database Security
   --EventUp Hits Eight Locations, Plans Further Expansion
   --Event Honors Sky Dayton, Identifies SoCal's Tech and Innovation Leaders
   --SpaceX's Elon Musk Rides To 787 Rescue
   --Qualcomm Wins Smart Meter Maker Itron
   --Teledyne Buys RESON
   --Sierra Wireless AirCard Sold To NETGEAR

   MARKETPLACE
   --Reliam- Reliable Internet Application Management.
   --WEBFEST GLOBAL CONFERENCE FEB 5-7 IN SANTA MONICA
   --TVC Capital LLC
   --PwC Emerging Company Zone
   --Fetch Recruiting, Inc.

   RECENT JOB POSTINGS
   --Business Manager, Industry, CONEXiS
   --Director/Co-Founder of Digital Marketing, Calabasas, AppNRG
   --Sales Manager-Direct Sales, Santa Barbara, Local Market Launch
   --Graphic Designer, Santa Barbara, Local Market Launch
   --UI/UX Developer, Santa Barbara, Local Market Launch
   --Director of Business Development-Franchise Sales, Santa Barbara,
Local Market Launch

   RECENT FUNDING

   EVENTS

------------------------------ADVERTISEMENT-------------------------------

Technori Pitch To Feature Launching Startups PLUS Keynote Brian Wong

On Tuesday, February 12, Technori Pitch will kick off it's first startup
showcase event at ROC Santa Monica.

Technori Pitch is a regional monthly showcase of innovative startups,
pitching their latest technologies. Each month, impassioned entrepreneurs,
developers, designers, tech companies, investors and generaltech
enthusiasts gather to watch startups launch and present their newest
products.

February's event will feature launching demos from LA startups Bitium,
Stone+Cloth, StaffRanker, Enlightened.org, and Battlefy.

Keynoting the event is Brian Wong, Cofounder of Kiip. Called the youngest
person to ever receive venture capital funding by CNBC and The Wall Street
Journal, Brian received his Bachelor of Commerce at age 18, after skipping
four K-12 grades. He has been recognized by Business Insider’s Top 25
Under 25 in Silicon Valley, 30 Under 30 in Advertising and 18 Most
Important People in Mobile Advertising; Forbes’ 30 Under 30 in 2011 and
2012; Mashable’s Top 5 Entrepreneurs to Watch; iMedia 25; and the AdAge
Creativity Top 50.

This event will sell out.  Purchase tickets now at:
http://la.technori.com

SoCalTech readers get save 15% off tickets using code SOCALTECH1

Interested in sponsoring? Contact: val at technori dot com

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StockTwits Hit By Twitter Rule Changes
----
San Diego-based StockTwits, the stock and finance focused
micro-messaging service headed by Howard Lindzon, looks like it has a
new challenge on its hands: how to deal with a rule change by Twitter
which makes it so that users can no longer directly post to Twitter
with a ticker symbol, and have that reflected in their StockTwits
account. (More...)
http://bit.ly/14vc4vw

iSideWith Uses Your Political Beliefs To Filter News
----
If you're a political news junkie, what's the best way to get to the
news that will most interest you? Los Angeles-based iSideWith, the
online site which lets users input their various political beliefs to
figure out what parties and candidates they most agree with, has just
debuted a new service to help users filter through all of the
political news out there--driven by the user's own political beliefs.
(More...)
http://bit.ly/14v9fuj

iRise Updates Platform
----
El Segundo-based iRise, which develops enterprise software
visualization tools used for prototyping and specifying corporate
applications, said today that it has released a new version of its
platform. The firm said the update includes features to easily import
existing web pages into its simulations; project estimation tools; and
revision management, along with other features. iRise is backed by
Morgan Stanley Venture Partners and Deutsche Bank.

SpaceX Wins Satellite Launch Contract With Spacecom
----
Hawthorne-based commercial spaceflight firm Space Exploration
Technologies said Tuesday afternoon, along with Israeli satellite
operator Space Communication Ltd. (Spacecom), that SpaceX has agreed
to launch a Spacecom satellite into space. The two said that SpaceX
will launch Spacecom's AMOS-6 satellite into space on the Falcon 9,
placing that company's satellite into geosynchronous transfer orbit.
Financial impact of the deal was not disclosed. The launch is
scheduled for 2015. Spacecom's satellite is being built to provide
communications services and direct satellite Internet for Africa, the
Middle East, and Europe.

Fullscreen Names East Coast Sales VP
----
Culver City-based YouTube network Fullscreen said Tuesday that it has
hired Justin Danko as Vice President of Sales and Brand Strategy, East
Coast. Danko was previously VP of Branded Entertainment at Viacom
Media Networks, working on MTVN Music Group and MTV Entertainment
Group; he also worked at Comedy Central and USA Network. Fullscreen
offers up a number of services to both content creators and brands,
and is headed by George Strompolos, who the firm said helped
co-created the YouTube Partner Program.

Lynda.com Debuts Microsoft Office 2013 Content
----
Carpinteria-based Lynda.com announced this morning that it has
released a number of online training courses, to coincide with the
release of Microsoft's Office 2013 and Office 365. The company, which
publishes online, video training courses, said the releases bring it
to more than 175 courses on Microsoft software. Lynda.com has been
ramping up its content development efforts after a large, $103M
funding round earlier this month from Accel Partners and Spectrum
Equity.

Rubicon Project: LA's Next IPO?
----
Rubicon Project, the online advertising technology firm headed by
serial entrepreneur Frank Addante, looks like it may just be the next
Southern California company to file for an IPO, based on a number of
executive appointments made Tuesday. (More...)
http://bit.ly/11c9f2E

Who'll Be The Next CEO of Hulu?
----
Jason Kilar, the CEO of Los Angeles-based Hulu, is due to leave the
firm on April 1st--but Hulu has yet to find a successor, according to
an AdAge report Tuesday. The streaming TV and movie service, which is
set to hit nearly $1 billion in revenues this year, is one of Southern
California's biggest technology/Internet companies, despite a strange
relationship with its studio owners, which include Disney, News Corp.,
and Comcast. However, AdAge says that Hulu has yet to appoint a search
firm to find a new CEO, although the firm might be looking at internal
candidates. Kilar said in early January that he'd decided to depart
the company, without giving details on his ultimate destination.
http://bit.ly/UzR1Uv

DreamHost Debuts Public Cloud Storage Service Into GA
----
DreamHost, the Los Angeles-based web hosting and cloud services
provider, said Tuesday that it has debuted its DreamObjects public
cloud storage service into general availability, aiming the service at
application storage, Web site backup, content storage, disaster
recovery, as well as personal backups. (More...)
http://bit.ly/Yg2Bnp

DB Networks Gets $4.5M For Database Security
----
DB Networks, a developer of a firewall specifically designed to
counteract SQL injection and database denial of service attacks on
websites and web applications, has raised $4.5M in a funding round.
The San Diego company said it raised the Series B round from Khosla
Ventures. As part of the funding, Shirish Sathaye of Khosla Ventures
joins the company's board of directors. DB Networks said it is
developing a security platform which reacts to real-time, database
attacks, including SQL injection and other security issues. The firm
says its tools are better than traditional database security
solutions, in that it automatically learns how applications are
expected to behave, and will flag SQL transactions which deviate from
those models.
http://www.socaltech.com/intelligence/index.php?action=showdeal&id=48232

EventUp Hits Eight Locations, Plans Further Expansion
----
EventUp, the online marketplace which helps people find and book
unique venues for their events, has now expanded into eight markets,
after recently adding Washington, D.C. (More...)
http://bit.ly/127gqcA

Event Honors Sky Dayton, Identifies SoCal's Tech and Innovation Leaders
----
Who are the top technology and innovations leaders? C-Suite Quarterly
has identified the top leaders in Southern California's technology
industry, and is honoring them Wednesday evening at an event at the
Viceroy in Santa Monica. The event--which is being sponsored by HP,
Macallan, Cohiba, and others, is honoring Boingo's Sky Dayton, as well
as other entrepreneurs such as Elon Musk, Brian Lee, Bill Gross, Karen
Kerr, Gil Elbaz, Richard Rosenblatt, Josh Berman, Adam Miller, Brandon
Beck, John Keib, as well as Cary Levine, Chris Ovitz, Clark Landry,
David Hughes, Keith Richman, Jazon Nazar, Ophir Tanz, Steven Gatena,
Walter Driver, III, and our own Benjamin Kuo.
http://www.csq.com

SpaceX's Elon Musk Rides To 787 Rescue
----
Can Elon Musk, the technology mogul behind SpaceX, Tesla Motors, and
SolarCity help solve the battery problems dodging Boeing and its
troubled 787 Dreamliner? It appears that Musk might be riding to the
rescue, saying on Twitter over the weekend that he is "corresponding"
with the 787's Chief Engineer to help the airplane maker with its
battery issues. (More...)
http://bit.ly/127aLDd

Qualcomm Wins Smart Meter Maker Itron
----
San Diego-based Qualcomm Technologies has scored a design win with
Itron, a maker of smart energy and electricity makers. Itron said
Tuesday that it has linked with Qualcomm Technologies, a subsidiary of
Qualcomm, to use Qualcomm's Gobi MDM8x15 chipset for its next
generation smart energy platforms. Financial impact of the win was not
disclosed. Itron is using Qualcomm's chips to connect its smart meters
across cellular networks, including 4G-LTE, 3G, and 2G networks.
Qualcomm's chips are used for communicating data over those various
networks. The two said the move would allow utilities to deploy their
smart grid devices regardless of territory geography.

Teledyne Buys RESON
----
Thousand Oaks-based Teledyne Technologies announced Tuesday morning
that it has entered into an agreement to acquire RESON A/S, a
developer of high-resolution marine acoustic imaging and measurement
products. Financial terms of the buy were not disclosed. Teledyne said
the buy will bolster its ability to provide 3D imaging solutions for
full ocean depth survey, shallow water and coastal zone imaging,
terrestrial and airborne mapping, and other applications. RESON's
technology is used in a variety of ocean mapping applications.

Sierra Wireless AirCard Sold To NETGEAR
----
The AirCard business of Sierra Wireless, which has much of its
operations in Carlsbad, has been sold to NETGEAR, according to the
firms. Sierra Wireless said it paid approximately $138M in cash for
the AirCard business of Sierra Wireless, and is expecting to hire
approximately 160 employees from Sierra Wireless as part of the deal.
Those employees are primarily located in Carlsbad, California and
Richmond, British Columbia. Sierra Wireless AirCard develops mobile,
broadband devices used by consumers to connect electronic devices such
as notebooks to the Internet, using a 3G or 4G mobile braodband
connection. The firm's devices include PC cards, USB dongles, and
mobile Wi-Fi hotspots.

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Online executives should register today at http://webfestglobal.com.


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Visit the Emerging Company Zone, sponsored by PricewaterhouseCoopers, for
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Technical Recruiting for LA based Startups and High-Growth Companies

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------------------------------------------------------------------------
RECENT JOB POSTINGS
More jobs at http://www.socaltech.com/Jobs
Members post jobs for free

Business Manager, Industry, CONEXiS
http://www.socaltech.com/showjob.php?id=5463

Director/Co-Founder of Digital Marketing, Calabasas, AppNRG
http://www.socaltech.com/showjob.php?id=5462

Sales Manager-Direct Sales, Santa Barbara, Local Market Launch
http://www.socaltech.com/showjob.php?id=5459

Graphic Designer, Santa Barbara, Local Market Launch
http://www.socaltech.com/showjob.php?id=5461

UI/UX Developer, Santa Barbara, Local Market Launch
http://www.socaltech.com/showjob.php?id=5460

Director of Business Development-Franchise Sales, Santa Barbara, Local
Market Launch
http://www.socaltech.com/showjob.php?id=5458



------------------------------------------------------------------------
RECENT FUNDING SUMMARY

01/29/13 DB Networks                              $4.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=48232

01/25/13 Prospect Park The Online Network         $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48165

01/24/13 CircuitHub                               $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48063

01/24/13 Gobbler                                  $1.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=48060

01/23/13 Oneroof Energy                           $30.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48057

01/23/13 ParkMe                                   $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48051

01/22/13 Kareo                                    $20.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=48046

01/22/13 Atlas Powered                            $0.7M
http://www.socaltech.com/intelligence/?action=showdeal&id=48043

01/17/13 Telcentris                               $3.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=48037

01/17/13 OpenX                                    $22.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=47896

01/16/13 Lynda.com                                $103.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=47886

01/16/13 PICS Auditing                            $35.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=47888

01/14/13 Convertro                                $5.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=47865

01/14/13 Tongal, Inc.                             $15.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=47864

01/10/13 YieldMetrics                             $1.7M
http://www.socaltech.com/intelligence/?action=showdeal&id=47840

01/10/13 SORTEO GAMES, INC.                       $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=47839

01/07/13 PatientSafe FKA Intellidot               $20.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=47715

01/02/13 Ignyta                                   $5.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=47556

01/02/13 Independa                                $5.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=47552



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Upcoming Events This Month http://www.socaltech.com/Calendar
socaltech.com Calendar of Southern California High Tech Events

Submit your events at least two weeks in advance to:
http://www.socaltech.com/submitevent.html

January 30, Santa Monica -- StartEngine is pleased to present our latest
class of startups at our Demo Day on Wednesday, January 30th at
CrossCampus in Santa Monica. Nine founders with established business
models and strong teams will introduce their companies, spanning from a
wide range of industries including ad tech, consumer web, e-commerce,
consumer tech, web marketplaces, gaming, and more. This is your chance to
hear their stories and support a new batch of L.A. tech entrepreneurs.
This event is for VCs, early stage funds, angel investors, mentors as well
as a number of esteemed guests.. See
http://www.socaltech.com/calendar/eventid/23114

January 30, Santa Monica -- "A Night of Innovators" Hosted by CSQ,
StartEngine, and Sky Dayton, founder of EarthLink and Boingo. The winter
edition of C-Suite Quarterly profiles and interviews dozens of Los
Angeles' most prominent innovators and revolutionary entrepreneurs. Our
cover feature Sky Dayton, creator of both EarthLink and Boingo, follows a
precedent for the caliber of leaders we engage to share their insight and
stories of success with our audience. Along with the tenured LA innovators
that made our top 10, we also highlight our NextGen10: These
"techno-preneurs" already have achieved some measure of success, and their
continued upward trajectory is worth noting. All of those profiled and
interviewed in the issue have been invited, and many have already
committed to attend.  Howard Marks, co-founder of Activision and co-chair
of StartEngine (LA's largest incubator), served as guest editor for the
2012-2013 edition of our annual Innovation issue, and he subsequently
embraced our event by offering to serve as co-host. He has invited his
network of venture capitalists, successful entrepreneurs, and C-level
executives from the region's most significant tech-based organizations.
See http://www.socaltech.com/calendar/eventid/23119

January 30, Los Angeles -- StartEngine Demo Day. See
http://www.socaltech.com/calendar/eventid/23057

January 31, Los Angeles Westside -- Growth Capital Conference. Network with
capital sources, advisors, deal makers and 100 entrepreneurs seeking
capital & counsel. DEAL DISPLAYtm showcases attractive firms needing
growth capital. See http://www.socaltech.com/calendar/eventid/22951

January 31, Los Angeles -- Growth Capital Conference. Network with capital
sources, advisors, deal makers and 100 entrepreneurs seeking capital &
counsel. DEAL DISPLAYtm showcases attractive firms needing growth capital.
View products, videos, online demos. See
http://www.socaltech.com/calendar/eventid/23132

January 31, Los Angeles -- LA Uncubed. Ditch your cube. Work at a startup.
Uncubed brings together emerging companies and talented attendees in an
exciting and informative environment that showcases startup culture. See
http://www.socaltech.com/calendar/eventid/23058

January 31, Los Angeles -- PandoMonthly LA: Sophia Amoruso, NastyGal. See
http://www.socaltech.com/calendar/eventid/23059

January 31, Santa Monica -- Terms for Angel and Series Seed Financing.
OrrickNEW . See http://www.socaltech.com/calendar/eventid/23159

January 31, Los Angeles -- Business and Financial Outlook 2013. The German
American Business Association (GABA) invites you to our Annual Business
and Financial Outlook Event at Deutsche Bank. Learn from an expert panel
and get an unfair advantage on the economy, the real estate market, the
stock market and access to capital. Meet a high ranking and influential
panel including: Larry Adams, Chief Investment Strategist of Deutsche
Bank; Richard Green, Director of the USC Lusk Center for Real Estate; Paul
Bricault, Venture Partner of Greycroft and Founder of Amplify.LA, the
leading accelerator in Los Angeles; Dietmar Rieg, General Manager of
BayernLB in New York; Michael Metzger (Moderator), Principal at Covert &
CoNEW . See http://www.socaltech.com/calendar/eventid/23160

January 31, Los Angeles -- Pivoting Your Startup. FounderPanel. Every
startup wants to create a product/service that produces the highest amount
of revenues and the largest following. The challenge is that business is
not all sunshine and rainbows. Business is full of challenges, potholes
and curves in the road. Pivoting your startup around these obstacles will
give you a higher probability of being successful. Pivoting is defined as
reacting to change. Change in any business, small or large, is inevitable.
Thus, those startups that understand how and when to pivot have a greater
likelihood of being successful than those who don't. Learn how and when to
pivot at this upcoming and ground-breaking event. Learn from those who have
already mastered this art and who are committed to your success. See
http://www.socaltech.com/calendar/eventid/23143

January 31, San Diego -- The Healthcare Reform Act. CONNECT. Timely Topics
presents: The Healthcare Reform Act …like it or not it is here … and it
will have impact on large and small businesses. See
http://www.socaltech.com/calendar/eventid/23071

February 1, Irvine -- Startup Weekend at UC Irvine is an event which brings
together developers, designers, marketers, product managers and startup
enthusiasts to share ideas, form teams, build products, and launch
startups in a 3 day period! Get your ticket now for the event while
tickets are still lasting and spread the word to your colleagues who may
be interested. The event will be held at UC Irvine Student Center with the
Kick off on Friday February 1st and the event continuing into Saturday &
Sunday February 2nd & 3rd. see http://ucistartupweekend.eventbrite.co. See
http://www.socaltech.com/calendar/eventid/23115

February 1, Los Angeles -- Global LAVA: The World Crowdfunded. We’re
excited to kick off our first event this year on February 1st (Friday)
with one of the hottest and important topics:
The World Crowdfunded. The questions to be discussed: How to crowdfund
your venture using Reward based and Donation based Crowdfunding models
(Kickstarter-like techniques); What is the current state of Equity
Crowdfunding as defined by the JOBS Act and the new SEC regulations; How
to raise funds from investors in foreign countries utilizing crowdfunding
models; How to run a successful crowdfunding campaign. Panel includes: Dan
Mapes, MAGNET.TV; Howard Leonhardt; David Harvilicz, When You Wish; Daniel
Regidor, Satori Brands.NEW . See
http://www.socaltech.com/calendar/eventid/23158

February 1, Westlake Village -- Maverick Angels Investment Accelerator. Do
you have a great business idea? Do you find it difficult to raise capital
or communicate your offering in a way that is complete or compelling in
the time given for your pitch to investors? Many entrepreneurs have
promising businesses but are not skilled in how best to present themselves
to investors. At Maverick Angels, we understand our responsibility as angel
investors to help entrepreneurs streamline their investment pitch and to
better articulate their vision to enroll investors. The Investment
Accelerator is a Three-Part Process which teaches the fundamental steps
for becoming a successful entrepreneur, including time-tested strategies
for raising start-up capital from angel and venture capital investors. See
http://www.socaltech.com/calendar/eventid/23091

February 2, Irvine -- Startup Weekend at UC Irvine is an event which brings
together developers, designers, marketers, product managers and startup
enthusiasts to share ideas, form teams, build products, and launch
startups in a 3 day period! Get your ticket now for the event while
tickets are still lasting and spread the word to your colleagues who may
be interested. The event will be held at UC Irvine Student Center with the
Kick off on Friday February 1st and the event continuing into Saturday &
Sunday February 2nd & 3rd. see http://ucistartupweekend.eventbrite.co. See
http://www.socaltech.com/calendar/eventid/23116

February 3, Irvine -- Startup Weekend at UC Irvine is an event which brings
together developers, designers, marketers, product managers and startup
enthusiasts to share ideas, form teams, build products, and launch
startups in a 3 day period! Get your ticket now for the event while
tickets are still lasting and spread the word to your colleagues who may
be interested. The event will be held at UC Irvine Student Center with the
Kick off on Friday February 1st and the event continuing into Saturday &
Sunday February 2nd & 3rd. see http://ucistartupweekend.eventbrite.co. See
http://www.socaltech.com/calendar/eventid/23117

February 5, Costa Mesa -- IBM Systems & Software Symposium.. See
http://www.socaltech.com/calendar/eventid/23130

February 5, Westlake Village -- Green Business-Green Jobs Forum. Our
keynote speaker is Bill Harris, Founder and Director of the Ventura
Highway Networking Group.  With 20 years of Sustainable Business and Green
Construction experience, he will present a clear industry perspective and
realty check.  Bill has helped many individuals find meaningful employment
through his work at VHNG, a leading online community for sharing leads,
contacts, industry information and career events. See
http://www.socaltech.com/calendar/eventid/23135

February 5, Beverly Hills -- Amplify Roundtables. Hollywood Today --
Hollywood Tomorrow?  Short Form Video, Streaming, Mobile, TV Everywhere,
etc. etc. How does new technology impact traditional Hollywood revenue and
business models today? Panel includes: Mitch Singer, Chief Digital Strategy
Officer, Sony Pictures; Brian Norgard, Co-Founder of Chill; Larry Vincent,
Head of The Brand Studio, UTA; Mark Dyne, CEO and Managing Partner of
Europlay Capital Advisors, LLC; Moderator:  Marty Shindler, CEO at The
Shindler Perspective, IncNEW . See
http://www.socaltech.com/calendar/eventid/23157

February 5, Santa Monica -- MediaLeaders Social Media PR and Panel
Discussion presented by Business Wire. The new year is upon us and it's a
great time to dive into some social media and PR best practices. That's
why Business Wire and MediaLeaders have joined together in Santa Monica to
present a very special panel discussion that helps businesses and
professionals. Leave the buzz words at home because each of our four panel
members will present from their real world experience to give you tactical
advice. Attend this event and you are guaranteed to learn 5-10 tips you
can instantly apply to your business. See
http://www.socaltech.com/calendar/eventid/23136

February 5, Santa Monica -- DomainFest Global. See
http://www.socaltech.com/calendar/eventid/22810

February 6, San Diego -- IMAX Partner Search! CommNexus MarketLink. IMAX
will be in San Diego to meet with selected companies with cutting edge
technology including but not limited to: projection, screen, audio, image
processing, stereoscopic, image sensor and digital camera technologies,
content distribution,  anti-piracy technology. See
http://www.socaltech.com/calendar/eventid/23020

February 6, Costa Mesa -- “Hybrid IT” and the Power of Cloud. OCTANe. We’ll
examine how the role of the CIO and CTO has evolved and unpack the
pitfalls, opportunities and imperatives for tomorrow. We’ll also look hard
at the cloud—specifically the emergence of “cloud, your way” as a
realistic, right-sized enhancement to existing IT environments—as opposed
to the “rip and replace”,  complete cloud convergence that has been
discussed for years. See http://www.socaltech.com/calendar/eventid/23144

February 6, Santa Monica -- Press Coverage for Startups: A Tech
Journalist's Perspective. General Assembly.
Andrea Chang, Technology Reporter, The Los Angeles Times; Amanda Coolong,
Founding Partner and COO, TechZulu; Lori Kozlowski, Entrepreneur and
Startup Columnist, Forbes; Charlotte Crivelli, Co-Founder, Klick
Communications.  Demystify the world of journalists. Learn how to most
effectively approach and communicate with the media for your startup from
three of Los Angeles' best technology reporters and Charlotte Crivelli,
co-founder of Klick Communications. See
http://prpanel-87a663de0cdd4694f53070b3d0984cfe.eventbrite.coNEW . See
http://www.socaltech.com/calendar/eventid/23164

February 6, Westlake Village -- Against The Trend: How High-End Consumer
Brands Succeed In Today's Sluggish Economy. ACG101.  We move into 2013
faced with stubbornly high unemployment, weak consumer confidence, a
continuing debt crisis in Europe, and Washington struggling to resolve
America’s fiscal issues. Despite this economic backdrop, many high-end
consumer products companies are experiencing record results.
What is their secret to identifying and attracting the discerning,
affluent consumer? Our February 6 panel of C-suite executives will explore
how high-end consumer brands are successfully navigating and thriving in
today’s consumer landscape. From consumer electronics to high fashion
apparel and beauty care, we will explore the growth strategies of
successful brands. The Panel:
Eric Hohl, Chief Financial Officer, Too Faced Cosmetics, Inc.; Craig
Shelburne, Co-Founder and General Counsel, Sonos, Inc., makers of wireless
home audio systems; Paula Thomas, Founder and Designer, THOMAS WYLDE
women’s fashions. See http://www.socaltech.com/calendar/eventid/23126

February 6, Santa Monica -- DomainFest Global. See
http://www.socaltech.com/calendar/eventid/22811

February 7, Santa Monica -- LA CEOs presents: 7 Lessons in Creating a
Successful Revenue Strategy.  Whether you are a new business just starting
to engage with customers or a mature firm wondering about the potential for
sales growth you should leave this session with some actionable ideas and
inspiration. Come join us as Vince Thompson, of Middleshift, shares some
of the thinking and process that has lead to his firms success in creating
new businesses and revenue streams for high profile startups and major
media companies.  Attendence to this event is restricted to CEOs only. See
http://www.socaltech.com/calendar/eventid/23145

February 7, Santa Monica -- TechZulu • TZ Presents: Nice Guys DO Finish
First In Business. Fireside Chat With Clay Collins TechZulu is excited to
invite you on February 7, 2013 at 7pm, to a fireside chat with Clay
Collins, Co-Founder of LeadBrite.  Clay will be interviewed by our very
own Espree Devora, known as “the Girl who Gets it Done” and creator of
SaveBusinessTime.  Clay will share his experience on how to build a
profitable and bootstrapped SAAS startup that’s doubled in revenue almost
every month since its inception.
http://techzulu.com/fireside-chat-with-clay-collin. See
http://www.socaltech.com/calendar/eventid/23118

February 7, Santa Monica -- DomainFest Global. See
http://www.socaltech.com/calendar/eventid/22812

February 7, San Diego -- Licensing Fundamentals for the Business Executive.
CONNECT. What is a license? What are the most commonly negotiated
provisions by the business team? How do you prepare to negotiate a
licensing agreement? What are the pitfalls to watch out for? This half-day
workshop will present the fundamental concepts of licensing and will
explain how these concepts are reflected in a contract, such as provisions
regarding IP rights, royalties, exclusivity and technology transfer.
Presenter: Tom Briggs, Partner, Jones Day. See
http://www.socaltech.com/calendar/eventid/23047

February 8, Santa Monica -- Demo Video Lab. A 2.5 day immersive workshop on
creating a demo video for your startup. See
http://www.socaltech.com/calendar/eventid/23003

February 8, Santa Monica -- DomainFest Global. See
http://www.socaltech.com/calendar/eventid/22813

February 9, Santa Monica -- Introduction to User Experience Design and
Principles. General Assembly LA. User experience design describes the
scientific approach to creating effective online experiences. This two
hour workshop is an introduction to user experience design and usability
for those who work in other functional areas, come from a traditional
graphic arts/web design background, or are new to the startup world
entirely. The workshop is structured such that there will be 90 minutes
focusing on UX methodology, documentation and best practices, with another
30 minutes for a structured paired activity.NEW . See
http://www.socaltech.com/calendar/eventid/23165

February 9, Santa Monica -- Introduction to the LA Startup Community.
General Assembly LA. Avesta Rasouli, Founder, Coloft. This free class is
an orientation to help newcomers to the startup scene get acquainted with
the exciting world of tech in Los Angeles. We will canvas key
events/meetups to attend, people, companies, VCs, blogs, hot issues, and
more. Learn the role of key players such as Los Angeles UX & UI Meetups,
Startup Weekend, Creative Mornings, Maker Studios, Machinima, Nation
Builder, Factual, Riot Games as well as Coloft and the Coworking Space /
Accelerator / Incubator ecosystem. After class you are welcome to network
with a number of prominent folks in the ecosystemNEW . See
http://www.socaltech.com/calendar/eventid/23166

February 9, Santa Monica -- Demo Video Lab. A 2.5 day immersive workshop on
creating a demo video for your startup. See
http://www.socaltech.com/calendar/eventid/23004

February 10, Santa Monica -- Demo Video Lab. A 2.5 day immersive workshop
on creating a demo video for your startup. See
http://www.socaltech.com/calendar/eventid/23005

February 11, San Diego -- Online Marketing Summit San Diego (Feb 11-13)
connects marketers with the knowledge, experts and technologies that are
transforming digital marketing and business. Join us for three days of 40+
conference sessions and workshops across eight tracks and discover the
latest insights on analytics & big data, content marketing, demand
generation, email, mobile, search, social, and strategy.  Special Offer
for socaltech: Use code WESOCALTECH for 250ff Conference Passes. See
http://www.socaltech.com/calendar/eventid/23079

February 12, San Diego -- Online Marketing Summit San Diego (Feb 11-13)
connects marketers with the knowledge, experts and technologies that are
transforming digital marketing and business. Join us for three days of 40+
conference sessions and workshops across eight tracks and discover the
latest insights on analytics & big data, content marketing, demand
generation, email, mobile, search, social, and strategy.  Special Offer
for socaltech: Use code WESOCALTECH for 250ff Conference Passes. See
http://www.socaltech.com/calendar/eventid/23080

February 12, Costa Mesa -- PMI-OC February 2013 Dinner Meeting . Gregg
Oliver from Pathfinder Communication, an influence and communication
training firm, will discuss project leadership, including knowing the
differences between management and leadership, how to develop a leadership
perspective, and techniques to use in difficult situations at the Feb. 12,
2013, meeting of the Project Management Institute’s Orange County
Chapter.. See http://www.socaltech.com/calendar/eventid/23147

February 12, Santa Monica -- Technori Pitch is a monthly showcase of
Southern California’s most innovative startups, pitching their latest
technologies. Each month, impassioned entrepreneurs, developers,
designers, tech companies, investors and general tech enthusiasts gather
to watch startups launch and present their newest products.
Whether you’re deeply immersed in the Silicon Beach scene, or an onlooker
ready to jump in, Technori Pitch is the premier event to see firsthand
what’s cooking up in our great city. SoCalTech readers get save 15% off
tickets using code SOCALTECH1NEW . See
http://www.socaltech.com/calendar/eventid/23060

February 12, San Diego -- Leasing Fundamentals: How to Save Money, Reduce
Risk, and Manage the Leasing Process. CONNECT. Facilities costs are often
the second largest expense after payroll, therefore it is crucial that
businesses maximize their negotiating leverage to enhance their
bottom-line. This means effectively managing the leasing process from
start to finish so that you keep your project on time and within budget,
while optimizing the quality and efficiency of your working environment.
This workshop will discuss the current state of the economy as it relates
to the real estate market in San Diego County and provide education and
insight you can use in your next lease transaction to save money, reduce
risk and extract the optimal concession packages based on what other
tenants are getting in today's environment. Presenters: Kirt Gilliland,
Project Manager, Hughes Marino; Scot Ginsburg, Senior Vice President,
Hughes Marino; Joe Perez, CPA, Partner, Squar Milner; Dawn Saunders, Of
Counsel, Mintz Levin.. See http://www.socaltech.com/calendar/eventid/23048

February 13, San Diego -- Online Marketing Summit San Diego (Feb 11-13)
connects marketers with the knowledge, experts and technologies that are
transforming digital marketing and business. Join us for three days of 40+
conference sessions and workshops across eight tracks and discover the
latest insights on analytics & big data, content marketing, demand
generation, email, mobile, search, social, and strategy.  Special Offer
for socaltech: Use code WESOCALTECH for 250ff Conference Passes. See
http://www.socaltech.com/calendar/eventid/23081

February 13, Ventura -- Ventura NEXT Program: Customer Discovery. Early
stage entrepreneurs often become infatuated with their product -- building
something to solve a problem they think (or sometimes hope) people actually
have. But the reality is that there is nothing more powerful for an
entrepreneur than building a product that solves a real problem for a
customer. It's only by structured customer discovery that you'll learn
what your customers need to have solved, how to solve it easier, cheaper
or faster, and what they will pay to get the job done. It seems so simple,
but most entrepreneurs waste lots of time and resources bypassing customer
discovery or accomplishing it by trial and error. See
http://www.eventbrite.com/event/534557275NEW . See
http://www.socaltech.com/calendar/eventid/23156

February 13, Santa Monica -- Startup Weekend's NEXT Los Angeles is an
in-person, action-based 4-6 week program that lets early-stage startup
teams apply Steve Blank’s Customer Development methodology in a
challenging and socially accountable environment in their local community.
 The NEXT program is a course that provides real world, hands-on learning
on how to build a real company. This is not a class about how to write a
business plan, and it’s not an exercise in academic research.. this is a
practical course with a flipped-classroom, workshop approach for teams of
2+ co-founders. Similar to Startup Weekend events, NEXT creates an
entrepreneurial experience with all the pressures and demands of a
real-world early-stage startup.NEW . See
http://www.socaltech.com/calendar/eventid/23161

February 20, Los Angeles -- MongoDB LA 2013. MongoDB LA is an annual
one-day conference in Los Angeles, CA dedicated to the open source,
non-relational database MongoDB. See
http://www.socaltech.com/calendar/eventid/23030

February 22, Los Angeles -- Southern California Linux Expo 11x. SCALE 11x
will be held February 22-24, 2013 at the LAX Hilton.   SCALE 11X – the
11th annual Southern California Linux Expo – takes place on Feb. 22-24,
2013, at the Hilton Los Angeles Airport hotel. As the first-of-the-year
Linux/Open Source software expo in North America, SCALE 11X expects to
host more than 100 exhibitors this year, along with presenting more than
70 speakers.  This year we will be turning your favorite open-conference
up to 11 with an expanded set of co-located conferences and special events
such as DevOps Day Los Angeles, the MySQL Community Conference, and many
more. See http://www.socaltech.com/calendar/eventid/23137

February 23, Tustin -- Los Angeles Ruby Developers Conference. LARubyConf
is being held at the Marconi Auto Museum in Tustin. Feb 23. We're going to
have a great time and the venue is part of the fun. See
http://www.socaltech.com/calendar/eventid/23152

February 23, Los Angeles -- Southern California Linux Expo 11x. SCALE 11x
will be held February 22-24, 2013 at the LAX Hilton.   SCALE 11X – the
11th annual Southern California Linux Expo – takes place on Feb. 22-24,
2013, at the Hilton Los Angeles Airport hotel. As the first-of-the-year
Linux/Open Source software expo in North America, SCALE 11X expects to
host more than 100 exhibitors this year, along with presenting more than
70 speakers.  This year we will be turning your favorite open-conference
up to 11 with an expanded set of co-located conferences and special events
such as DevOps Day Los Angeles, the MySQL Community Conference, and many
more. See http://www.socaltech.com/calendar/eventid/23138

February 23, Santa Monica -- Introduction to User Acquisition Marketing.
General Assembly. User Acquisition Marketing is more than just bringing
new people to your product. It’s being able to measure the impact of your
efforts to more efficiently grow your base. This workshop serves as a
basic introduction to the practice, aimed at giving students an overview
of key terminology, concepts, and approachesNEW . See
http://www.socaltech.com/calendar/eventid/23163

February 24, Los Angeles -- Southern California Linux Expo 11x. SCALE 11x
will be held February 22-24, 2013 at the LAX Hilton.   SCALE 11X – the
11th annual Southern California Linux Expo – takes place on Feb. 22-24,
2013, at the Hilton Los Angeles Airport hotel. As the first-of-the-year
Linux/Open Source software expo in North America, SCALE 11X expects to
host more than 100 exhibitors this year, along with presenting more than
70 speakers.  This year we will be turning your favorite open-conference
up to 11 with an expanded set of co-located conferences and special events
such as DevOps Day Los Angeles, the MySQL Community Conference, and many
more. See http://www.socaltech.com/calendar/eventid/23139

February 27,  -- Open Evening for Entrepreneurs - Los Angeles. The Maverick
Angels Open Evening for Entrepreneurs is an event geared towards
familiarizing entrepreneurs with the Maverick Angels process, our members,
and our sponsors.  At this event you will learn the advantages of becoming
involved with our next-generation angel network and what it takes to
navigate your company through the investment landscape.
You will hear from a few of our sponsors regarding key issues currently
facing start-ups.  We will also have an "Ask the Angels" panel composed of
several of our investor members. See
http://www.socaltech.com/calendar/eventid/23154

February 27, Los Angeles -- Open Evening for Entrepreneurs - Los Angeles.
The Maverick Angels Open Evening for Entrepreneurs is an event geared
towards familiarizing entrepreneurs with the Maverick Angels process, our
members, and our sponsors.  At this event you will learn the advantages of
becoming involved with our next-generation angel network and what it takes
to navigate your company through the investment landscape.
You will hear from a few of our sponsors regarding key issues currently
facing start-ups.  We will also have an "Ask the Angels" panel composed of
several of our investor members. See
http://www.socaltech.com/calendar/eventid/23155



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Sponsored by:

Clearstone Ventures (www.clearstone.com).
Venture capital for innovators.

TVC Capital LLC (www.tvccapital.com)
Investments in and Acquisitions of Growing Software Companies

Silicon Valley Bank (http://www.svb.com).
Helping entrepreneurs succeed.

Stubbs Alderton Markiles, LLP (http://www.stubbsalderton.com).
Business. Technology. Law. Vision.

Safire Partners (http://www.safirepartners.com).
Los Angeles-based executive search for emerging growth companies

Binary Pulse Technology Marketing (http://www.binarypulse.com).
We Create Demand for California's Technology Companies.

Deloitte LLP (http://www.deloitte.com/us/technology).

Fetch Recruiting, Inc. (www.fetchrecruiting.com)
Technical Recruiting for LA based Startups and High-Growth Companies

Email sa...@socaltech.com for more information about sponsoring this
newsletter.
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