socaltech.com TechNews - Thursday, February 7, 2013
Edited by Benjamin F. Kuo
ISSN: 1524-6736
http://www.socaltech.com/News
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Sponsored by:

Clearstone Ventures (www.clearstone.com).
Venture capital for innovators.

Stubbs Alderton Markiles, LLP (http://www.stubbsalderton.com).
Business. Technology. Law. Vision.

Silicon Valley Bank (http://www.svb.com).
Helping entrepreneurs succeed.

Deloitte LLP (http://www.deloitte.com/us/technology).

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   --Gradient X Snags Exec From OpenX
   --FreedomPop Fuels Up Free Broadband With $4.3M In More Funding
   --ScoreBig.com Bolsters Board
   --MediaPass Wins New Publisher, RightWisconsin
   --Teledyne Wins $120M NASA Contract
   --EcoATM Nabs $40M In Funding, Plans Major Expansion
   --FamilyFinds Sold To CertifiKid
   --What Happens When A Startup Is, Literally, Your Life?
   --NationBuilder Loses Co-Founder
   --Focus@will's Music Service Opens Up To Public
   --Sotera Wireless Finds $14.8M For Wireless Medical Monitoring

   MARKETPLACE
   --Technori Pitch To Feature Launching Startups PLUS Keynote Brian Wong
   --Get the latest PwC SoCal MoneyTree Report!
   --AT&T Aspire Mobile App Hackathon Los Angeles This Weekend!
   --TVC Capital LLC
   --Safire Partners Executive Search
   --Key Info

   RECENT JOB POSTINGS
   --QA Tester, Los Angeles, FileTrek
   --Senior Search and Data Engineer, Los Angeles, FileTrek
   --Senior Node/Python Developer, Los Angeles, FileTrek
   --Senior Front End Developer, Los Angeles, FileTrek
   --Director of Quality Assurance, Burbank, Condusiv Technologies
   --Principal Software Engineer (Web Front End), Burbank, Condusiv
Technologies

   RECENT FUNDING

   EVENTS

------------------------------ADVERTISEMENT-------------------------------

SAM Preccelerator CFO Bootcamp - February 21st

Join Stubbs Alderton & Markiles, LLP
for this exclusive event!

CFO Bootcamp with Peter Trepp

Emerging growth businesses are running fast to achieve their goals.  An
experienced CFO, even on an interim-basis, can create enormous value
including spearheading a capital raise, being a strategic executive
partner, and serving as cash flow watchdog.  Additionally, an experienced
CFO wears many hats ensuring that key activities from hiring to lawyers to
customers to investors are all properly managed.

February 21, 2013
5:30pm-7:30pm

Register today!
http://www.eventbrite.com/event/5389799034

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*** Editor's note: I'll be judging the pitching contest at Webfest
Global (http://www.webfestglobal.com) today, along with John Morris,
Scott Jarus, Allen Morgan, and Will Hsu.
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Gradient X Snags Exec From OpenX
----
Gradient X, the online mobile marketing and advertising technology
developer backed by GRP Partners, Rincon Venture Partners, Crosscut
Ventures, Founder Collective, Double M Capital, Baroda Ventures,
Siemer Ventures, and others, has snapped up some talent from OpenX
with its latest hire. (More...)
http://bit.ly/WsC1sO

FreedomPop Fuels Up Free Broadband With $4.3M In More Funding
----
FreedomPop, the provider of free, broadband Internet services backed
by the founders of Skype, has just fueled up with some additional
capital, saying this morning that it has raised $4.3M in a Series A1
round. The funding came from existing investors DCM and Mangrove
Capital. FreedomPop, which is led by Stephen Stokols, said it has now
raised  (More...)
http://bit.ly/14TjQ2n
http://www.socaltech.com/intelligence/?action=showdeal&id=48386

ScoreBig.com Bolsters Board
----
ScoreBig.com, the online marketplace which lets consumers find live
event tickets--and helps live entertainment venues liquidate their
unsold inventory--announced today that it has added Scott O'Neil to
its board. O'Neil is the former President of Madison Square Garden,
and also has served with the Philadelphia Eagles and the National
Basketball Association. O'Neil oversaw the operations of the New York
Knicks, New York Rangers and New York Liberty when at Madison Square
Garden. ScoreBig, which is headed by Adam Kanner, has developed an
online market which allows consumers to set their own price to bid for
live entetainment events, at the same time allowing venues to sell
more of their unsold seats.

MediaPass Wins New Publisher, RightWisconsin
----
ne of the hottest area for online publishers, has been the move back
towards paid subscription paywalls for content. One of the companies
which has been helping to drive that trend is Los Angeles-based
MediaPass, a supplier of software which helps online publishers meter
and paywall their content. (More...)
http://bit.ly/14UJhjW

Teledyne Wins $120M NASA Contract
----
Thousand Oaks-based Teledyne Technologies reports this morning that it
has been awarded a $120M contract from NASA, via its subsidiary,
Teledyne Brown Engineering. Teledyne said it will continue to prvide
dedicated payload operations and integration support for the
International Space Station (ISS) and other Marshall Space Flight
Center managed missions. Teledyne said that it has been providing NASA
with operations support at Marshall for the last 15 years. Teledyne is
a diversified provider of defense electronics, instrumentation,
digital imaging, aerospace, and other related products.

EcoATM Nabs $40M In Funding, Plans Major Expansion
----
EcoATM, the developer of those automated machines which lets you cash
in your used phones, has some big plans--and some big money--as it
plans to expand out its network of machines nationwide. EcoATM
announced late Wednesday afternoon that it has raised $40M in a
mezzanine debt funding round (More...)
http://bit.ly/VWJ6Qn

FamilyFinds Sold To CertifiKid
----
FamilyFinds, the daily deals service focused on family and kids, which
was based in Los Angeles, has been sold to CertifiKid, the company
told its subscribers Wednesday. According to FamilyFinds, it has
become part of the CertifiKid family, effective yesterday, with the
site honoring vouchers purchases until April 15th. Financial details
and structure of the deal were not disclosed. CertifiKid is based in
Washington, DC, and provides daily deals on products, family
activities, restaurants, kids camps, classes, and more.
FamilyFinds--which started life as DailyD--was founded by Matt Coffin,
the founder of LowerMyBills.com. FamilyFinds had raised at least $5.0M
in funding from Split Rock Partners.

What Happens When A Startup Is, Literally, Your Life?
----
Startup founders are often told to pour all of their energy, and time,
into making their company a success--usually, with the requisite
tradeoff in quality of life and personal time. What happens when a
startup goes even farther, and goes 24/7--with the company's employees
not only working, but living together? Fast Company has the
fascinating story of Enplug, a Los Angeles startup which has taken
startup dedication to a new level, with all eleven of the startup's
employees living, eating, sleeping, and working in the same house.
(More...)
http://bit.ly/UVR4dx

NationBuilder Loses Co-Founder
----
Los Angeles-based software developer NationBuilder, which develops an
online system to help political campaigns create websites, organize,
coordinate volunteers, fundraise, and more, has just lost its
co-founder and President, Joe Green. (More...)
http://bit.ly/WRvSTe

Focus@will's Music Service Opens Up To Public
----
Focus@will, the Los Angeles music startup which says its service can
help users improve their concentration and retention while working,
said Wednesday that it has opened up a public beta of its service.
(More...)
http://bit.ly/XOI2xp

Sotera Wireless Finds $14.8M For Wireless Medical Monitoring
----
Sotera Wireless, the developer of medical devices for wirelessly
monitoring patients, has raised $14.8M in a funding round, the firm
said this morning. The funding round came from Safeguard Scientifics,
and also included (More...)
http://www.socaltech.com/intelligence/?action=showdeal&id=48076

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MARKETPLACE
Reach 10000+ readers for 5 days for $250
Post your marketplace ad at: http://www.socaltech.com/postad.html

------------------------------ADVERTISEMENT-------------------------------

Technori Pitch To Feature Launching Startups PLUS Keynote Brian Wong

On Tuesday, February 12, Technori Pitch will kick off it's first startup
showcase event at ROC Santa Monica.

Technori Pitch is a regional monthly showcase of innovative startups,
pitching their latest technologies. Each month, impassioned entrepreneurs,
developers, designers, tech companies, investors and generaltech
enthusiasts gather to watch startups launch and present their newest
products.

February's event will feature launching demos from LA startups Bitium,
Stone+Cloth, StaffRanker, Enlightened.org, and Battlefy.

Keynoting the event is Brian Wong, Cofounder of Kiip. Called the youngest
person to ever receive venture capital funding by CNBC and The Wall Street
Journal, Brian received his Bachelor of Commerce at age 18, after skipping
four K-12 grades. He has been recognized by Business Insider’s Top 25
Under 25 in Silicon Valley, 30 Under 30 in Advertising and 18 Most
Important People in Mobile Advertising; Forbes’ 30 Under 30 in 2011 and
2012; Mashable’s Top 5 Entrepreneurs to Watch; iMedia 25; and the AdAge
Creativity Top 50.

This event will sell out.  Purchase tickets now at:
http://la.technori.com

SoCalTech readers get save 15% off tickets using code SOCALTECH1

Interested in sponsoring? Contact: val at technori dot com

------------------------------ADVERTISEMENT-------------------------------

Get the latest PwC SoCal MoneyTree Report!

Are you interested in understanding the latest trends in venture capital
investments in Southern California? Want to know how the region did in
terms of venture capital in 2012? PwC has just posted the results of the
full year of Southern California venture deals, in its Shaking The
MoneyTree 2012 presentation and update from HJ Paik, Director, Emerging
Company Services

Download it today for free!

http://www.socaltech.com/pwc
http://bit.ly/XSOMcj

------------------------------ADVERTISEMENT-------------------------------

AT&T Aspire Mobile App Hackathon Los Angeles This Weekend!

There will be a very special AT&T Aspire Mobile App Hackathon
Education taking place this weekend in Santa Monica. Our goal is
to build mobile apps that will have a positive impact and disrupt
education. We will have free food compliments of our sponsors,
great speakers, and some awesome prizes. Developers, Designers,
Teachers, and Students are heavily encouraged to come in order to
meet new people to collaborate with to create innovative mobile
apps. To learn more and RSVP please visit: http://bit.ly/eduhacklax

When:
Start: Friday, Feb. 9th @ 6PM to Saturday, Feb 10th @ 10PM

Where:
ROC Santa Monica – 3rd Floor, 604 Arizona, Santa Monica, CA 90401

------------------------------ADVERTISEMENT-------------------------------

TVC Capital LLC

TVC Capital LLC (www.tvccapital.com)
Investments in and Acquisitions of Growing Software Companies

------------------------------ADVERTISEMENT-------------------------------

Safire Partners Executive Search

Safire Partners has completed 150+ retained executive searches since 2006
working with emerging businesses in digital media, Internet, eCommerce,
software and clean technology across Southern California. Please visit
our website to see an updated list of our clients and searches completed
at http://www.safirepartners.com/. We are always interested in
meeting new candidates and potential clients, so feel free to email our
Managing Partner, Todd Gitlin at [email protected]. We can also always be a
friendly source for investor introductions and general market /
compensation intelligence.


------------------------------ADVERTISEMENT-------------------------------

Key Info

Key info (http://www.keyinfo.com)
We build private cloud architectures


------------------------------ADVERTISEMENT-------------------------------



------------------------------------------------------------------------
RECENT JOB POSTINGS
More jobs at http://www.socaltech.com/Jobs
Members post jobs for free

QA Tester, Los Angeles, FileTrek
http://www.socaltech.com/showjob.php?id=5481

Senior Search and Data Engineer, Los Angeles, FileTrek
http://www.socaltech.com/showjob.php?id=5480

Senior Node/Python Developer, Los Angeles, FileTrek
http://www.socaltech.com/showjob.php?id=5479

Senior Front End Developer, Los Angeles, FileTrek
http://www.socaltech.com/showjob.php?id=5478

Director of Quality Assurance, Burbank, Condusiv Technologies
http://www.socaltech.com/showjob.php?id=5477

Principal Software Engineer (Web Front End), Burbank, Condusiv Technologies
http://www.socaltech.com/showjob.php?id=5468



------------------------------------------------------------------------
RECENT FUNDING SUMMARY

02/07/13 FreedomPop                               $4.3M
http://www.socaltech.com/intelligence/?action=showdeal&id=48386

02/05/13 Tapiture                                 $0.8M
http://www.socaltech.com/intelligence/?action=showdeal&id=48377

02/04/13 Legend3D, Inc.                           $8.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48326

02/01/13 Ellie                                    $2.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48325

01/31/13 Glow Digital Media                       $1.3M
http://www.socaltech.com/intelligence/?action=showdeal&id=48242

01/31/13 TakeLessons                              $4.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48241

01/31/13 Ivantis, Inc.                            $27.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48237

01/29/13 DB Networks                              $4.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=48232

01/25/13 Prospect Park The Online Network         $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48165

01/24/13 Sotera Wireless FKA Triage Wireless      $14.8M
http://www.socaltech.com/intelligence/?action=showdeal&id=48076

01/24/13 CircuitHub                               $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48063

01/24/13 Gobbler                                  $1.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=48060

01/23/13 Oneroof Energy                           $30.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48057

01/23/13 ParkMe                                   $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48051

01/22/13 Kareo                                    $20.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=48046

01/22/13 Atlas Powered                            $0.7M
http://www.socaltech.com/intelligence/?action=showdeal&id=48043

01/17/13 Telcentris                               $3.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=48037

01/17/13 OpenX                                    $22.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=47896

01/16/13 Lynda.com                                $103.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=47886

01/16/13 PICS Auditing                            $35.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=47888

01/14/13 Convertro                                $5.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=47865

01/14/13 Tongal, Inc.                             $15.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=47864

01/10/13 YieldMetrics                             $1.7M
http://www.socaltech.com/intelligence/?action=showdeal&id=47840

01/10/13 SORTEO GAMES, INC.                       $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=47839



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Upcoming Events This Month http://www.socaltech.com/Calendar
socaltech.com Calendar of Southern California High Tech Events

Submit your events at least two weeks in advance to:
http://www.socaltech.com/submitevent.html

February 7, Santa Monica -- LA CEOs presents: 7 Lessons in Creating a
Successful Revenue Strategy.  Whether you are a new business just starting
to engage with customers or a mature firm wondering about the potential for
sales growth you should leave this session with some actionable ideas and
inspiration. Come join us as Vince Thompson, of Middleshift, shares some
of the thinking and process that has lead to his firms success in creating
new businesses and revenue streams for high profile startups and major
media companies.  Attendence to this event is restricted to CEOs only. See
http://www.socaltech.com/calendar/eventid/23145

February 7, Santa Monica -- TechZulu • TZ Presents: Nice Guys DO Finish
First In Business. Fireside Chat With Clay Collins TechZulu is excited to
invite you on February 7, 2013 at 7pm, to a fireside chat with Clay
Collins, Co-Founder of LeadBrite.  Clay will be interviewed by our very
own Espree Devora, known as “the Girl who Gets it Done” and creator of
SaveBusinessTime.  Clay will share his experience on how to build a
profitable and bootstrapped SAAS startup that’s doubled in revenue almost
every month since its inception.
http://techzulu.com/fireside-chat-with-clay-collin. See
http://www.socaltech.com/calendar/eventid/23118

February 7, Santa Monica -- The Anatomy of a Pitch Deck. With more and more
competition in the fundraising marketplace, having a pitch deck that grabs
an investor's attention is more important than ever. A correctly
structured deck can help you get meetings and, ultimately, get funding.
This workshop will teach you how to systematically create a powerful
investor pitch deck that stands out in the sea of start-ups. See
http://www.socaltech.com/calendar/eventid/23172

February 7, Santa Monica -- DomainFest Global. See
http://www.socaltech.com/calendar/eventid/22812

February 7, San Diego -- Licensing Fundamentals for the Business Executive.
CONNECT. What is a license? What are the most commonly negotiated
provisions by the business team? How do you prepare to negotiate a
licensing agreement? What are the pitfalls to watch out for? This half-day
workshop will present the fundamental concepts of licensing and will
explain how these concepts are reflected in a contract, such as provisions
regarding IP rights, royalties, exclusivity and technology transfer.
Presenter: Tom Briggs, Partner, Jones Day. See
http://www.socaltech.com/calendar/eventid/23047

February 8, Santa Monica -- AT&T Aspire Mobile App Hackathon Los Angeles.
There will be a very special AT&T Aspire Mobile App Hackathon
Education taking place this weekend in Santa Monica. Our goal is
to build mobile apps that will have a positive impact and disrupt
education. We will have free food compliments of our sponsors,
great speakers, and some awesome prizes. Developers, Designers,
Teachers, and Students are heavily encouraged to come in order to
meet new people to collaborate with to create innovative mobile
apps. Start: Friday, Feb. 9th @ 6PM to Saturday, Feb 10th @ 10PM Where:
ROC Santa Monica – 3rd Floor, 604 Arizona, Santa Monica, CA 90401NEW . See
http://www.socaltech.com/calendar/eventid/23186

February 8, Santa Monica -- Demo Video Lab. A 2.5 day immersive workshop on
creating a demo video for your startup. See
http://www.socaltech.com/calendar/eventid/23003

February 8, Santa Monica -- DomainFest Global. See
http://www.socaltech.com/calendar/eventid/22813

February 9, Santa Monica -- Introduction to User Experience Design and
Principles. General Assembly LA. User experience design describes the
scientific approach to creating effective online experiences. This two
hour workshop is an introduction to user experience design and usability
for those who work in other functional areas, come from a traditional
graphic arts/web design background, or are new to the startup world
entirely. The workshop is structured such that there will be 90 minutes
focusing on UX methodology, documentation and best practices, with another
30 minutes for a structured paired activity.. See
http://www.socaltech.com/calendar/eventid/23165

February 9, Santa Monica -- Introduction to the LA Startup Community.
General Assembly LA. Avesta Rasouli, Founder, Coloft. This free class is
an orientation to help newcomers to the startup scene get acquainted with
the exciting world of tech in Los Angeles. We will canvas key
events/meetups to attend, people, companies, VCs, blogs, hot issues, and
more. Learn the role of key players such as Los Angeles UX & UI Meetups,
Startup Weekend, Creative Mornings, Maker Studios, Machinima, Nation
Builder, Factual, Riot Games as well as Coloft and the Coworking Space /
Accelerator / Incubator ecosystem. After class you are welcome to network
with a number of prominent folks in the ecosystem. See
http://www.socaltech.com/calendar/eventid/23166

February 9, Santa Monica -- Demo Video Lab. A 2.5 day immersive workshop on
creating a demo video for your startup. See
http://www.socaltech.com/calendar/eventid/23004

February 10, Santa Monica -- Demo Video Lab. A 2.5 day immersive workshop
on creating a demo video for your startup. See
http://www.socaltech.com/calendar/eventid/23005

February 11, San Diego -- Online Marketing Summit San Diego (Feb 11-13)
connects marketers with the knowledge, experts and technologies that are
transforming digital marketing and business. Join us for three days of 40+
conference sessions and workshops across eight tracks and discover the
latest insights on analytics & big data, content marketing, demand
generation, email, mobile, search, social, and strategy.  Special Offer
for socaltech: Use code WESOCALTECH for 250ff Conference Passes. See
http://www.socaltech.com/calendar/eventid/23079

February 12, San Diego -- Online Marketing Summit San Diego (Feb 11-13)
connects marketers with the knowledge, experts and technologies that are
transforming digital marketing and business. Join us for three days of 40+
conference sessions and workshops across eight tracks and discover the
latest insights on analytics & big data, content marketing, demand
generation, email, mobile, search, social, and strategy.  Special Offer
for socaltech: Use code WESOCALTECH for 250ff Conference Passes. See
http://www.socaltech.com/calendar/eventid/23080

February 12, Costa Mesa -- PMI-OC February 2013 Dinner Meeting . Gregg
Oliver from Pathfinder Communication, an influence and communication
training firm, will discuss project leadership, including knowing the
differences between management and leadership, how to develop a leadership
perspective, and techniques to use in difficult situations at the Feb. 12,
2013, meeting of the Project Management Institute’s Orange County
Chapter.. See http://www.socaltech.com/calendar/eventid/23147

February 12, Santa Monica -- Technori Pitch is a monthly showcase of
Southern California’s most innovative startups, pitching their latest
technologies. Each month, impassioned entrepreneurs, developers,
designers, tech companies, investors and general tech enthusiasts gather
to watch startups launch and present their newest products.
Whether you’re deeply immersed in the Silicon Beach scene, or an onlooker
ready to jump in, Technori Pitch is the premier event to see firsthand
what’s cooking up in our great city. SoCalTech readers get save 15% off
tickets using code SOCALTECH1. See
http://www.socaltech.com/calendar/eventid/23060

February 12, Santa Monica -- Building Your MVP as a Non-Technical Founder.
Are you a founder who's got a great concept and needs to get the product
built? In this class, Tony Karrer, a well known CTO for early-stage
startups including eHarmony, will take you through the keys to
successfully getting your mobile/web product built. He will go through key
questions that face every founder around development. See
http://www.socaltech.com/calendar/eventid/23173

February 12, San Diego -- Leasing Fundamentals: How to Save Money, Reduce
Risk, and Manage the Leasing Process. CONNECT. Facilities costs are often
the second largest expense after payroll, therefore it is crucial that
businesses maximize their negotiating leverage to enhance their
bottom-line. This means effectively managing the leasing process from
start to finish so that you keep your project on time and within budget,
while optimizing the quality and efficiency of your working environment.
This workshop will discuss the current state of the economy as it relates
to the real estate market in San Diego County and provide education and
insight you can use in your next lease transaction to save money, reduce
risk and extract the optimal concession packages based on what other
tenants are getting in today's environment. Presenters: Kirt Gilliland,
Project Manager, Hughes Marino; Scot Ginsburg, Senior Vice President,
Hughes Marino; Joe Perez, CPA, Partner, Squar Milner; Dawn Saunders, Of
Counsel, Mintz Levin.. See http://www.socaltech.com/calendar/eventid/23048

February 13, San Diego -- Online Marketing Summit San Diego (Feb 11-13)
connects marketers with the knowledge, experts and technologies that are
transforming digital marketing and business. Join us for three days of 40+
conference sessions and workshops across eight tracks and discover the
latest insights on analytics & big data, content marketing, demand
generation, email, mobile, search, social, and strategy.  Special Offer
for socaltech: Use code WESOCALTECH for 250ff Conference Passes. See
http://www.socaltech.com/calendar/eventid/23081

February 13, Ventura -- Ventura NEXT Program: Customer Discovery. Early
stage entrepreneurs often become infatuated with their product -- building
something to solve a problem they think (or sometimes hope) people actually
have. But the reality is that there is nothing more powerful for an
entrepreneur than building a product that solves a real problem for a
customer. It's only by structured customer discovery that you'll learn
what your customers need to have solved, how to solve it easier, cheaper
or faster, and what they will pay to get the job done. It seems so simple,
but most entrepreneurs waste lots of time and resources bypassing customer
discovery or accomplishing it by trial and error. See
http://www.eventbrite.com/event/534557275. See
http://www.socaltech.com/calendar/eventid/23156

February 13, Santa Monica -- Effective and Efficient Social Media
Management. Stop wasting time and money juggling your social media
efforts. In this class you will master proven tips and tricks to help you
get the most out of social media while spending less time on it. Don't
miss out on the opportunity market to millions of active engaged people in
the space. See http://www.socaltech.com/calendar/eventid/23174

February 13, Santa Monica -- Startup Weekend's NEXT Los Angeles is an
in-person, action-based 4-6 week program that lets early-stage startup
teams apply Steve Blank’s Customer Development methodology in a
challenging and socially accountable environment in their local community.
 The NEXT program is a course that provides real world, hands-on learning
on how to build a real company. This is not a class about how to write a
business plan, and it’s not an exercise in academic research.. this is a
practical course with a flipped-classroom, workshop approach for teams of
2+ co-founders. Similar to Startup Weekend events, NEXT creates an
entrepreneurial experience with all the pressures and demands of a
real-world early-stage startup.. See
http://www.socaltech.com/calendar/eventid/23161

February 20, Santa Monica -- An Open Cloud Discussion with John Engates,
CTO, Rackspace Hosting. Schmoozd is stoked to announce MentorNight - a NEW
interactive series of great events for entrepreneurs, mentors & mentors.
MentorNight brings together the brightest minds around to share what's new
and what's possible. Here's what you can expect from this event: Get direct
insight on what's next in cloud computing directly from the CTO of
Rackspace; Access to successful people (mentors) who are doing things
right in the tech startup space - up close and personal; and a chance to
converse, share ideas with LA's hottest movers and shakersNEW . See
http://www.socaltech.com/calendar/eventid/23188

February 20, Santa Monica -- Mastering Pinterest Marketing. In this class,
you'll learn how to increase your brand presence and drive traffic to your
site using Pinterest as a marketing platform. Shannon Drake will show you
the ins-and-outs of Pinterest, and share real-life examples how she
boosted traffic for both large and small brands. See
http://www.socaltech.com/calendar/eventid/23176

February 20, Los Angeles -- MongoDB LA 2013. MongoDB LA is an annual
one-day conference in Los Angeles, CA dedicated to the open source,
non-relational database MongoDB. See
http://www.socaltech.com/calendar/eventid/23030

February 21, Santa Monica -- SAM Preccelerator Program Presents: CFO
Bootcamp with Peter Trepp. Join Stubbs Alderton & Markiles, LLP for this
exclusive event! Emerging growth businesses are running fast to achieve
their goals.  An experienced CFO, even on an interim-basis, can create
enormous value including spearheading a capital raise, being a strategic
executive partner, and serving as cash flow watchdog.  Additionally, an
experienced CFO wears many hats ensuring that key activities from hiring
to lawyers to customers to investors are all properly managed.. See
http://www.socaltech.com/calendar/eventid/23170

February 21, Culver City -- Managing Social Media and Networking in the
Workplace – What IT Managers  & Executives Need to Know Now!. Social media
in the workplace juxtaposes employees’ legitimate right of privacy with the
employers’ legitimate interests in monitoring appropriate use of
technology, resources, protection of trade secrets and employment
decisions, which may involve the use of technology and resources that
include “snooping” on employees’ activities on Facebook, Twitter, etc.
Companies are at great risk to pay significant sums to disgruntled
employees who may sue them successfully.. See
http://www.socaltech.com/calendar/eventid/23181

February 22, Santa Monica -- Nailing the Pitch w Tyler Crowley. Whether
meeting with potential partners or investors, creating a solid pitch is
one of the most important tasks a new startup must accomplish. Making the
most out of each sales or investor meeting is what this class is all
about. During the class we’ll take a look at unique techniques, tactics
and secrets that will help you construct a powerful pitch. We’ll also look
at the most common mistakes entrepreneurs make. See
http://www.socaltech.com/calendar/eventid/23177

February 22, Los Angeles -- Southern California Linux Expo 11x. SCALE 11x
will be held February 22-24, 2013 at the LAX Hilton.   SCALE 11X – the
11th annual Southern California Linux Expo – takes place on Feb. 22-24,
2013, at the Hilton Los Angeles Airport hotel. As the first-of-the-year
Linux/Open Source software expo in North America, SCALE 11X expects to
host more than 100 exhibitors this year, along with presenting more than
70 speakers.  This year we will be turning your favorite open-conference
up to 11 with an expanded set of co-located conferences and special events
such as DevOps Day Los Angeles, the MySQL Community Conference, and many
more. See http://www.socaltech.com/calendar/eventid/23137

February 23, Tustin -- Los Angeles Ruby Developers Conference. LARubyConf
is being held at the Marconi Auto Museum in Tustin. Feb 23. We're going to
have a great time and the venue is part of the fun. See
http://www.socaltech.com/calendar/eventid/23152

February 23, Santa Monica -- Intro to UX Documentation. General Assembly.
Omnigraffle is the documentation tool of choice for many User Experience
(UX) Designers because of its ease of use and array of stencils available.
This class is an introduction to creating different types of Information
Architecture (IA) documentation using Omnigraffle. See
http://www.socaltech.com/calendar/eventid/23185

February 23, Los Angeles -- Southern California Linux Expo 11x. SCALE 11x
will be held February 22-24, 2013 at the LAX Hilton.   SCALE 11X – the
11th annual Southern California Linux Expo – takes place on Feb. 22-24,
2013, at the Hilton Los Angeles Airport hotel. As the first-of-the-year
Linux/Open Source software expo in North America, SCALE 11X expects to
host more than 100 exhibitors this year, along with presenting more than
70 speakers.  This year we will be turning your favorite open-conference
up to 11 with an expanded set of co-located conferences and special events
such as DevOps Day Los Angeles, the MySQL Community Conference, and many
more. See http://www.socaltech.com/calendar/eventid/23138

February 23, Santa Monica -- Introduction to User Acquisition Marketing.
General Assembly. User Acquisition Marketing is more than just bringing
new people to your product. It’s being able to measure the impact of your
efforts to more efficiently grow your base. This workshop serves as a
basic introduction to the practice, aimed at giving students an overview
of key terminology, concepts, and approaches. See
http://www.socaltech.com/calendar/eventid/23163

February 24, Los Angeles -- Southern California Linux Expo 11x. SCALE 11x
will be held February 22-24, 2013 at the LAX Hilton.   SCALE 11X – the
11th annual Southern California Linux Expo – takes place on Feb. 22-24,
2013, at the Hilton Los Angeles Airport hotel. As the first-of-the-year
Linux/Open Source software expo in North America, SCALE 11X expects to
host more than 100 exhibitors this year, along with presenting more than
70 speakers.  This year we will be turning your favorite open-conference
up to 11 with an expanded set of co-located conferences and special events
such as DevOps Day Los Angeles, the MySQL Community Conference, and many
more. See http://www.socaltech.com/calendar/eventid/23139

February 26, Santa Monica -- Startup Accounting - Essentials every founder
should know. Just in time for the Corporate Tax Returns deadline. In this
class we will cover the necessary tools and measures startups must take to
manage their finances. See http://www.socaltech.com/calendar/eventid/23178

February 27,  -- Open Evening for Entrepreneurs - Los Angeles. The Maverick
Angels Open Evening for Entrepreneurs is an event geared towards
familiarizing entrepreneurs with the Maverick Angels process, our members,
and our sponsors.  At this event you will learn the advantages of becoming
involved with our next-generation angel network and what it takes to
navigate your company through the investment landscape.
You will hear from a few of our sponsors regarding key issues currently
facing start-ups.  We will also have an "Ask the Angels" panel composed of
several of our investor members. See
http://www.socaltech.com/calendar/eventid/23154

February 27, Los Angeles -- Open Evening for Entrepreneurs - Los Angeles.
The Maverick Angels Open Evening for Entrepreneurs is an event geared
towards familiarizing entrepreneurs with the Maverick Angels process, our
members, and our sponsors.  At this event you will learn the advantages of
becoming involved with our next-generation angel network and what it takes
to navigate your company through the investment landscape.
You will hear from a few of our sponsors regarding key issues currently
facing start-ups.  We will also have an "Ask the Angels" panel composed of
several of our investor members. See
http://www.socaltech.com/calendar/eventid/23155

February 28, Santa Monica -- Business Networking and Relationship Building.
Join us for this class that every entrepreneur will undoubtedly benefit
from! Business networking and relationship building skills are essential
to any startup founder. Stephen Meade regularly speaks at executive
leadership conferences and the largest startup communities in the world.
See http://www.socaltech.com/calendar/eventid/23179

March 1, Westlake Village -- Maverick Angels Investment Accelerator. Do you
have a great business idea? Do you find it difficult to raise capital or
communicate your offering in a way that is complete or compelling in the
time given for your pitch to investors? Many entrepreneurs have promising
businesses but are not skilled in how best to present themselves to
investors. At Maverick Angels, we understand our responsibility as angel
investors to help entrepreneurs streamline their investment pitch and to
better articulate their vision to enroll investors. The Investment
Accelerator is a Three-Part Process which teaches the fundamental steps
for becoming a successful entrepreneur, including time-tested strategies
for raising start-up capital from angel and venture capital investors. See
http://www.socaltech.com/calendar/eventid/23092

March 2, Santa Monica -- Programming for Non-Programmers: Intensive
Workshop. General Assembly. Are you a creative or entrepreneur that wishes
you could speak tech with your web development team? Maybe you wish you
could code a bit yourself? Programming for Non-Programmers is a workshop
series at General Assembly designed to help non-programmers communicate
more efficiently with developers. Because leading a development team
(without being a developer yourself) can sometimes feels like “talking
about dancing”, we’ve created an interactive and friendly environment in
which to learn the basics. See
http://www.socaltech.com/calendar/eventid/23167

March 5, Santa Monica -- Google Adwords: Common Pitfalls and How to Avoid
Them. Coloft. Google may be one of the most effective ways to advertise,
but it's also one of the easiest ways to throw money down a hole. In this
class, you'll learn common mistakes new advertisers make, as well as
strategies to maximize your budget and find the most qualified buyers for
your business.. See http://www.socaltech.com/calendar/eventid/23180



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Sponsored by:

Clearstone Ventures (www.clearstone.com).
Venture capital for innovators.

TVC Capital LLC (www.tvccapital.com)
Investments in and Acquisitions of Growing Software Companies

Silicon Valley Bank (http://www.svb.com).
Helping entrepreneurs succeed.

Stubbs Alderton Markiles, LLP (http://www.stubbsalderton.com).
Business. Technology. Law. Vision.

Safire Partners (http://www.safirepartners.com).
Los Angeles-based executive search for emerging growth companies

Binary Pulse Technology Marketing (http://www.binarypulse.com).
We Create Demand for California's Technology Companies.

Deloitte LLP (http://www.deloitte.com/us/technology).

Fetch Recruiting, Inc. (www.fetchrecruiting.com)
Technical Recruiting for LA based Startups and High-Growth Companies

Key info (http://www.keyinfo.com)
We build private cloud architectures


Email [email protected] for more information about sponsoring this
newsletter.
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