socaltech.com TechNews - Friday, February 22, 2013
http://www.socaltech.com/News
Edited by Benjamin F. Kuo
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Helping entrepreneurs succeed.

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   --Insights and Opinions: 13 Tips For Tech Startup Founders
   --Sanguine BioSciences Finds Seed Funding
   --Sony Online Entertainment Offers $10K Scholarship For Girls
   --Boingo Adds Airports In Germany
   --Illumina Completes Verinata Health Buy
   --Investment Group of Santa Barbara Backs Mindflash
   --Xirrus Raises $10.1M More
   --PaeDae Debuts System To Help Mobile App Developers Find New Users
   --Broadcom Ties With Norton On Home Gateway Security
   --Snapchat Debuts Video On Android

   MARKETPLACE
   --Silicon Beach Sunday Funday - Austin - March 10th
   --TVC Capital LLC
   --Fetch Recruiting, Inc.
   --Binary Pulse Technology Marketing. We Create Demand.
   --Ventura Ventures Technology Center (V2TC) - Business Incubator

   RECENT JOB POSTINGS
   --Pre-Sales Engineer – Americas (Entry / Associate Level), Los
Angeles, Counterpoint Systems
   --Account Manager - Americas (Intellectual Property; Licensing;
Rights & Royalties), Los Angeles, Counterpoint Systems
   --QA Tester, Los Angeles, FileTrek
   --Senior Search and Data Engineer, Los Angeles, FileTrek
   --Senior Node/Python Developer, Los Angeles, FileTrek
   --Senior Front End Developer, Los Angeles, FileTrek

   RECENT FUNDING

   EVENTS

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of the law firms serving Southern California's high tech industry:
http://www.socaltech.com/services/Legal/
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Insights and Opinions: 13 Tips For Tech Startup Founders
----
For our Insights and Opinions section today, Sean Callahan--who
co-founded Plixi, and is now working on SlimSurveys--gives thirteen
tips for tech startup founders. Sean is also author of Startup Field
Guide, Mistakes To Avoid, Tips to Get Ahead, documenting what he's
learned over his time in the startup world.

Building a successful tech startup in Southern California isn't easy,
but it's sure a beautiful place to start your next venture. The region
has it's own set of challenges because it lacks the investment dollars
and talent pool you'll find in the Bay Area. However, it has a
growing, supportive and vibrant startup community which is quite
exciting. I'm always meeting founders developing new products,
technologies or getting ready to launch a company whether it's at the
San Diego Tech Founders or San Diego Tech Coffee meet ups. These
events are great places to meet the people behind tomorrow's next
breakthrough companies.

I've had the pleasure of meeting hundreds of founders from around the
globe over the last five years. They talk about many of the same
challenges and pitfalls founders face here in San Diego, Orange and
Los Angeles beyond the regional issues. (More...)

http://www.socaltech.com/articles/-3-tips-for-tech-startup-founders/a-00226.html

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Sanguine BioSciences Finds Seed Funding
----
Valencia-based Sanguine Biosciences, a startup developing a service
around blood sample collection for research and development, said
Thursday that it has closed on a seed financing round. Size of the
round was not announced. The funding was led by INVENT Ventures and
Heliant Ventures. Sanguine says that it uses social media and
non-profit advocacy to collect blood, which is processed into DNA,
RNA, cells, plasma, and serum, to be used in biomedical research. The
company said those samples are used for drug and biomarker research
and discovery, and it also provides research subjects with information
on how their samples were used.
http://www.socaltech.com/intelligence/index.php?action=showdeal&id=48696

Sony Online Entertainment Offers $10K Scholarship For Girls
----
Looking to inspire girls to joint he video game industry, Sony Online
Entertainment said today that it has begun accepting applications for
its annual $10,000 scholarship which encourages women to join the
video game industry. Sony said it will award $10,000 towards tuition
or other educational expenses as part of its 2013 G.I.R.L. Game Design
competition.  The company also will be offering up a paid internship
to winners. Deadline to apply for the competition and scholarship is
March 29th.

Boingo Adds Airports In Germany
----
Los Angeles-based Wi-Fi network operator Boingo is having a big week
for airport expansion, saying Thursday that it has also added three
airports in Germany. Boingo said it has signed agreements to manage
and operate Wi-Fi services in Berlin-Tegel (TXL), Nuremberg (NUE), and
Stuttgart (STR). Financial details of the agreements were not
announced by the company. Boingo had also announced a deal for a
number of Japanese airports earlier in the day. Boingo said the three
airports serve more than 30 million passengers annually. Boingo
operates a network of Wi-Fi hotspots around the world, which users can
get to through a single unified billing plan; Boingo also makes its
Wi-Fi network available to a large network of partners, branded for
those partners.

Illumina Completes Verinata Health Buy
----
San Diego-based life sciences tool maker Illumina said Thursday that
it has completed its acquisition of Verinata Health, which provides
non-invasive tests for early identification of fetal chromosomal
abnormalities. The deal--which had been announced originally in
January--was worth $450M, including potential milestone payments.
Illumina said the acquisition gives its access to Verinata's prenatal
tests and intellectual property portfolio. Verinata had been venture
backed by Alloy Ventures, Mohr Davidow Ventures, and Sutter Hill
Ventures.

Investment Group of Santa Barbara Backs Mindflash
----
The Investment Group of Santa Barbara is the primary backer of a
developer of online training software for corporations, which
announced a funding round Thursday. Mindflash, a Silicon Valley-based
developer of online software for learning management and developing
corporate training, said it raised $3.5M during 2012 from the
Investment Group of Santa Barbara.  Mindflash develops software used
by such companies as McDonalds and Lufthansa, to create online courses
based on existing content, for employee and other training uses.
http://www.socaltech.com/intelligence/?action=showdeal&id=48691

Xirrus Raises $10.1M More
----
Xirrus, the wireless hardware provider based in Thousand Oaks, has
just raised $10.1M in a funding round, part of an ongoing $11.0M
funding, according to a regulatory filing by the company. Details on
the funding have not yet been announced by the company. Xirrus, which
is backed by August Capital, Canaan Partners, InterWest Partners,
QuestMark Partners, and US Venture Partners, last (More...)
http://www.socaltech.com/intelligence/?action=showdeal&id=48685

PaeDae Debuts System To Help Mobile App Developers Find New Users
----
ne of the biggest issues facing mobile application developers today,
is finding new users among a gigantic sea of applications. A Los
Angeles-based startup, PaeDae, is looking to change that with a new
platform it is calling BARTR, which it says will let mobile app
developers exchange traffic and users.  (More...)
http://bit.ly/VyK6eN

Broadcom Ties With Norton On Home Gateway Security
----
Irvine-based chipmaker Broadcom said this week that it has tied with
Norton by Symantec, the provider of security software, to integrate
Norton's security technology into a series of 5G, Wi-Fi home routers.
According to the two, they are in a partnership where Norton's
security technology will be embedded in Broadcom's  BCM4708x series of
5G WiFi (802.11ac) home router platforms. (More...)
http://bit.ly/Xn67O3

Snapchat Debuts Video On Android
----
Snapchat, the Venice Beach-based startup which has been taking the
mobile world by storm with its "self destructing" mobile photos, has
just officially launched video into its Android app, just days after
announcing a Series A funding round. (More...)
http://bit.ly/15xMR3Z

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Silicon Beach Sunday Funday - Austin - March 10th

Join us for Silicon Beach Sunday Funday in Austin!

Silicon Beach Sunday Funday is happening Sunday, March 10th in downtown
Austin.

This one-day event will celebrate the diversity in technology companies to
be found in Silicon Beach and broader Los Angeles by offering attendees a
sampling of emerging and established companies from the region.

Twenty companies from the region will be on hand to show off their wares.
Market segments include video, gaming, data, ad tech, e-commerce, mobile,
and more.

When: Sunday, March 10, 2013 - 10 a.m. to 4 p.m.
Where: Frank, 4th & Colorado

Register today!
http://siliconbeachsunday.eventbrite.com/

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Investments in and Acquisitions of Growing Software Companies

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Technical Recruiting for LA based Startups and High-Growth Companies

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Binary Pulse Technology Marketing. We Create Demand.

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Ventura Ventures Technology Center (V2TC) - Business Incubator

The Ventura Ventures Technology Center (V2TC) is a high-tech business
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------------------------------------------------------------------------
RECENT JOB POSTINGS
More jobs at http://www.socaltech.com/Jobs
Members post jobs for free

Pre-Sales Engineer – Americas (Entry / Associate Level), Los Angeles,
Counterpoint Systems
http://www.socaltech.com/showjob.php?id=5483

Account Manager - Americas (Intellectual Property; Licensing; Rights &
Royalties), Los Angeles, Counterpoint Systems
http://www.socaltech.com/showjob.php?id=5482

QA Tester, Los Angeles, FileTrek
http://www.socaltech.com/showjob.php?id=5481

Senior Search and Data Engineer, Los Angeles, FileTrek
http://www.socaltech.com/showjob.php?id=5480

Senior Node/Python Developer, Los Angeles, FileTrek
http://www.socaltech.com/showjob.php?id=5479

Senior Front End Developer, Los Angeles, FileTrek
http://www.socaltech.com/showjob.php?id=5478



------------------------------------------------------------------------
RECENT FUNDING SUMMARY

02/22/13 Sanguine Biosciences                     $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48696

02/20/13 Assignmint LLC                           $0.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=48670

02/19/13 Jeda Networks                            $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48648

02/15/13 iPourIt                                  $0.8M
http://www.socaltech.com/intelligence/?action=showdeal&id=48647

02/15/13 HStreaming                               $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48646

02/15/13 Science Inc.                             $30.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48645

02/15/13 BAROnova                                 $27.3M
http://www.socaltech.com/intelligence/?action=showdeal&id=48643

02/13/13 Cylance                                  $15.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48506

02/13/13 Verve Mobile                             $14.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48505

02/13/13 DriveCam                                 $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48504

02/12/13 Aviir                                    $10.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48499

02/11/13 Crashworks, Inc.                         $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48497

02/11/13 Snapchat                                 $13.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=48495

02/08/13 Club W                                   $3.1M
http://www.socaltech.com/intelligence/?action=showdeal&id=48389

02/07/13 FreedomPop                               $4.3M
http://www.socaltech.com/intelligence/?action=showdeal&id=48386

02/05/13 Tapiture                                 $0.8M
http://www.socaltech.com/intelligence/?action=showdeal&id=48377

02/04/13 Legend3D, Inc.                           $8.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48326

02/01/13 Ellie                                    $2.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48325

01/31/13 Health Data Vision, Inc.                 $2.8M
http://www.socaltech.com/intelligence/?action=showdeal&id=48297

01/31/13 Glow Digital Media                       $1.3M
http://www.socaltech.com/intelligence/?action=showdeal&id=48242

01/31/13 TakeLessons                              $4.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48241

01/31/13 Ivantis, Inc.                            $27.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48237

01/29/13 DB Networks                              $4.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=48232

01/25/13 Glaukos                                  $30.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48168

01/25/13 Prospect Park The Online Network         $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48165

01/24/13 Sotera Wireless FKA Triage Wireless      $14.8M
http://www.socaltech.com/intelligence/?action=showdeal&id=48076

01/24/13 CircuitHub                               $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48063

01/24/13 Gobbler                                  $1.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=48060

01/23/13 Oneroof Energy                           $30.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48057

01/23/13 ParkMe                                   $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48051



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Upcoming Events This Month http://www.socaltech.com/Calendar
socaltech.com Calendar of Southern California High Tech Events

Submit your events at least two weeks in advance to:
http://www.socaltech.com/submitevent.html

February 22, Irvine -- TCVN Feb 2013 Forum: "Building an Entrepreneur
Ecosystem With Brad Feld" TCVN presents a very special event; a fireside
chat with venture capitalist, entrepreneur, author and TechStars
Co-Founder Brad Feld. Brad will share his success formula as an
entrepreneur, investor and activist for “Entrepreneurship Ecosystems”.
Brad’s formula for success with Boulder, Colorado has been featured in his
latest book “Startup Communities: Building an Entrepreneurial Ecosystem in
Your City” which he will also share. The fireside chat will be moderated
by TCVN Chairman, Entrepreneur & Author Ash Kumra. We will also feature
top Orange County entrepreneurs to do a 30 second elevator pitch for
audience vote (winner will get a special prize). See
http://www.socaltech.com/calendar/eventid/23238

February 22, Santa Monica -- Nailing the Pitch w Tyler Crowley. Whether
meeting with potential partners or investors, creating a solid pitch is
one of the most important tasks a new startup must accomplish. Making the
most out of each sales or investor meeting is what this class is all
about. During the class we’ll take a look at unique techniques, tactics
and secrets that will help you construct a powerful pitch. We’ll also look
at the most common mistakes entrepreneurs make. See
http://www.socaltech.com/calendar/eventid/23177

February 22, Los Angeles -- Southern California Linux Expo 11x. SCALE 11x
will be held February 22-24, 2013 at the LAX Hilton.   SCALE 11X – the
11th annual Southern California Linux Expo – takes place on Feb. 22-24,
2013, at the Hilton Los Angeles Airport hotel. As the first-of-the-year
Linux/Open Source software expo in North America, SCALE 11X expects to
host more than 100 exhibitors this year, along with presenting more than
70 speakers.  This year we will be turning your favorite open-conference
up to 11 with an expanded set of co-located conferences and special events
such as DevOps Day Los Angeles, the MySQL Community Conference, and many
more. See http://www.socaltech.com/calendar/eventid/23137

February 22, Los Angeles -- Los Angeles Ruby ConferenceNEW . See
http://www.socaltech.com/calendar/eventid/23241

February 22, Los Angeles -- 4th Annual UCLA Green Job Fair is dedicated to
bringing top firms to UCLA to recruit talented & qualified students from a
variety of disciplines.   It is the perfect opportunity for students to
network with employers and learn more about careers in the environmental
industry. See http://www.socaltech.com/calendar/eventid/23209

February 23, Tustin -- Los Angeles Ruby Developers Conference. LARubyConf
is being held at the Marconi Auto Museum in Tustin. Feb 23. We're going to
have a great time and the venue is part of the fun. See
http://www.socaltech.com/calendar/eventid/23152

February 23, Santa Monica -- Intro to UX Documentation. General Assembly.
Omnigraffle is the documentation tool of choice for many User Experience
(UX) Designers because of its ease of use and array of stencils available.
This class is an introduction to creating different types of Information
Architecture (IA) documentation using Omnigraffle. See
http://www.socaltech.com/calendar/eventid/23185

February 23, Los Angeles -- Southern California Linux Expo 11x. SCALE 11x
will be held February 22-24, 2013 at the LAX Hilton.   SCALE 11X – the
11th annual Southern California Linux Expo – takes place on Feb. 22-24,
2013, at the Hilton Los Angeles Airport hotel. As the first-of-the-year
Linux/Open Source software expo in North America, SCALE 11X expects to
host more than 100 exhibitors this year, along with presenting more than
70 speakers.  This year we will be turning your favorite open-conference
up to 11 with an expanded set of co-located conferences and special events
such as DevOps Day Los Angeles, the MySQL Community Conference, and many
more. See http://www.socaltech.com/calendar/eventid/23138

February 23, Los Angeles -- Los Angeles Ruby ConferenceNEW . See
http://www.socaltech.com/calendar/eventid/23242

February 23, Santa Monica -- Introduction to User Acquisition Marketing.
General Assembly. User Acquisition Marketing is more than just bringing
new people to your product. It’s being able to measure the impact of your
efforts to more efficiently grow your base. This workshop serves as a
basic introduction to the practice, aimed at giving students an overview
of key terminology, concepts, and approaches. See
http://www.socaltech.com/calendar/eventid/23163

February 24, Los Angeles -- Southern California Linux Expo 11x. SCALE 11x
will be held February 22-24, 2013 at the LAX Hilton.   SCALE 11X – the
11th annual Southern California Linux Expo – takes place on Feb. 22-24,
2013, at the Hilton Los Angeles Airport hotel. As the first-of-the-year
Linux/Open Source software expo in North America, SCALE 11X expects to
host more than 100 exhibitors this year, along with presenting more than
70 speakers.  This year we will be turning your favorite open-conference
up to 11 with an expanded set of co-located conferences and special events
such as DevOps Day Los Angeles, the MySQL Community Conference, and many
more. See http://www.socaltech.com/calendar/eventid/23139

February 24, Santa Monica -- KidsCodeCamp. This free, one ­day event
invites kids of all ages to learn the basics of computer, game, and robot
programming. The event will feature four two­hour classes taught by
volunteer professionals who are dedicated to fostering the tech talents of
tomorrow. KidsCodeCamp is the brainchild of Ruby on Rails evangelist Ron
Evans, a principle at The Hybrid Group. Evans is a noted software
developer, blogger, and frequent keynote at industry leading conferences
including this weekend;s 2013 Los Angeles Ruby ConferenceNEW . See
http://www.socaltech.com/calendar/eventid/23239

February 25, San Gabriel -- HerWorld. HerWorld is an interactive workshop
given by DeVry University to high school juniors and seniors across the
country each year during National HerWorld Month. It introduces these
young women to career opportunities in science, technology, engineering
and math.  Through a series of games, hands-on projects and live
discussions with successful women from top companies in the local
community, HerWorld inspires young women to use their talents and
interests to succeed, and how to best prepare for college in order to
achieve their aspirations. See
http://www.socaltech.com/calendar/eventid/23235

February 26, Santa Monica -- Startup Accounting - Essentials every founder
should know. Just in time for the Corporate Tax Returns deadline. In this
class we will cover the necessary tools and measures startups must take to
manage their finances. See http://www.socaltech.com/calendar/eventid/23178

February 27, Santa Monica -- LaunchFEST LA: Media, Entertainment, Tech,
Social Impact, Health Ventures. iHollywoodForum. Want to Pitch Investors
for Media, Entertainment, Tech, Health and Wellness, or Social Impact
Ventures? Want to learn about attracting funding and partnerships in these
markets?  Join this EXCLUSIVE venture forum where we feature FOUR sessions
in different categories. Each session involves a panel discussion by
investors, followed by venture pitch from startups. See
http://www.socaltech.com/calendar/eventid/23195

February 27, Los Angeles -- WHERE IS TECH GOING? Electronics
Representatives Association Southern California Chapter. Where is the
technology industry going in Southern California? What does it mean for
us? Which industries and companies are growing, which are shrinking, what
is the investment climate, and what does it all mean? Benjamin Kuo of
socalTECH.com will share his own observations on how the overall market
will influence companies here, what that might mean for those in the
electronics industry, and how to find and track what's happening in the
technology world. See http://www.socaltech.com/calendar/eventid/23204

February 27,  -- Open Evening for Entrepreneurs - Los Angeles. The Maverick
Angels Open Evening for Entrepreneurs is an event geared towards
familiarizing entrepreneurs with the Maverick Angels process, our members,
and our sponsors.  At this event you will learn the advantages of becoming
involved with our next-generation angel network and what it takes to
navigate your company through the investment landscape.
You will hear from a few of our sponsors regarding key issues currently
facing start-ups.  We will also have an "Ask the Angels" panel composed of
several of our investor members. See
http://www.socaltech.com/calendar/eventid/23154

February 27, Los Angeles -- Open Evening for Entrepreneurs - Los Angeles.
The Maverick Angels Open Evening for Entrepreneurs is an event geared
towards familiarizing entrepreneurs with the Maverick Angels process, our
members, and our sponsors.  At this event you will learn the advantages of
becoming involved with our next-generation angel network and what it takes
to navigate your company through the investment landscape.
You will hear from a few of our sponsors regarding key issues currently
facing start-ups.  We will also have an "Ask the Angels" panel composed of
several of our investor members. See
http://www.socaltech.com/calendar/eventid/23155

February 27, West Hollywood -- FilmBreak February Mixer.
http://filmbreakmixer.eventbrite.co. See
http://www.socaltech.com/calendar/eventid/23205

February 27, Los Angeles -- Business Growth Through Exports. UCLA
Anderson's Global Access Program and its Center for Global Management in
cooperation with the Los Angeles Regional Export Council (LARExC) will
provide a three part program. If you’re a California SME manufacturer
interested in developing export business growth plans, the Export
Champions Program offers expertise at a cost advantage. Companies that
attend the seminar become eligible for a federal matching grant from the
SBA **to develop export business plans via this program. See
http://www.socaltech.com/calendar/eventid/23220

February 28, Santa Monica -- Karlin Ventures Community Office Hours.
Interested in receiving feedback on your start-up idea or simply want to
chat about your experience running a company? Karlin Ventures invites you
our new community office hours, an exciting new initiative launched in
conjunction with the ROC in Santa Monica.. See
http://www.socaltech.com/calendar/eventid/23198

February 28, Santa Monica -- Mobile LAVA at ROC. What a way to start the
year!  We’ve given the keys to the asylum to one of the denizens.  And he
is pulling in a remarkable cast of local entrepreneurs and an investor to
provide the fundamental truths for entrepreneurs, founders, the process of
growing a start-up and the need for them to be on message all the time.   A
heads-up – the pictures that will emerge from this exposition will not be
the usual saccharine soporific.  The moderator, Matthias Galica of
BEASTMODE.FM has a gift for music, entrepreneurship and for engaging an
audience with strong opinions and keen insights.  It will be a stimulating
evening. See http://www.socaltech.com/calendar/eventid/23206

February 28, Santa Monica -- Business Networking and Relationship Building.
Join us for this class that every entrepreneur will undoubtedly benefit
from! Business networking and relationship building skills are essential
to any startup founder. Stephen Meade regularly speaks at executive
leadership conferences and the largest startup communities in the world.
See http://www.socaltech.com/calendar/eventid/23179

March 1, Westlake Village -- Maverick Angels Investment Accelerator. Do you
have a great business idea? Do you find it difficult to raise capital or
communicate your offering in a way that is complete or compelling in the
time given for your pitch to investors? Many entrepreneurs have promising
businesses but are not skilled in how best to present themselves to
investors. At Maverick Angels, we understand our responsibility as angel
investors to help entrepreneurs streamline their investment pitch and to
better articulate their vision to enroll investors. The Investment
Accelerator is a Three-Part Process which teaches the fundamental steps
for becoming a successful entrepreneur, including time-tested strategies
for raising start-up capital from angel and venture capital investors. See
http://www.socaltech.com/calendar/eventid/23092

March 2, Santa Monica -- Programming for Non-Programmers: Intensive
Workshop. General Assembly. Are you a creative or entrepreneur that wishes
you could speak tech with your web development team? Maybe you wish you
could code a bit yourself? Programming for Non-Programmers is a workshop
series at General Assembly designed to help non-programmers communicate
more efficiently with developers. Because leading a development team
(without being a developer yourself) can sometimes feels like “talking
about dancing”, we’ve created an interactive and friendly environment in
which to learn the basics. See
http://www.socaltech.com/calendar/eventid/23167

March 5, Claremont -- Harvey Mudd College, Annenberg Leadership &
Management Speaker Series. HMC invites you to hear Colin Bodell P14, Vice
President, Website Application Platform and Builder Tools, Amazon.com.
Scratch Your Own Itch, Then Scratch Theirs   Bodell will discuss
Amazon.com's success in finding and scratching itches--its own and its
customers--including operating in the Cloud and opening doors for anyone
to store and sell their goods from Amazon warehouses. See
http://www.socaltech.com/calendar/eventid/23229

March 5, Santa Monica -- Google Adwords: Common Pitfalls and How to Avoid
Them. Coloft. Google may be one of the most effective ways to advertise,
but it's also one of the easiest ways to throw money down a hole. In this
class, you'll learn common mistakes new advertisers make, as well as
strategies to maximize your budget and find the most qualified buyers for
your business.. See http://www.socaltech.com/calendar/eventid/23180

March 7, Santa Monica -- LA CEOs presents: Growing Revenue Through
Telesales Telephone sales are a powerful way to grow revenue.
Well-equipped and well prepared inside sales people reach and convert
prospects rapidly and economically.  Telesales operations can be started
quickly, perfected in pilot mode with minimal investment, and then scaled
quickly either in-house or outsourced.  Many firms have found this to be
an optimal path to growth and prosperity.  Like other powerful business
tools, telesales can propel a firm upward.  Achieving this potential is
not easy however and failure is the norm.  Sometimes failure results from
overestimating the value proposition but other times failure merely
reflects avoidable sales execution errors.  How does one get started?
What traits make a person right for telesales?  What equipment is needed?
What to do when early results are disappointing?  Jeff Feuer, President &
co-founder of Customer Solutions Group and it’s InsideSalesLab will
provide his insights and solutions. This event is restricted to CEOs only.
See http://www.socaltech.com/calendar/eventid/23223

March 7, Santa Monica -- Karlin Ventures Community Office Hours. Interested
in receiving feedback on your start-up idea or simply want to chat about
your experience running a company? Karlin Ventures invites you our new
community office hours, an exciting new initiative launched in conjunction
with the ROC in Santa Monica.. See
http://www.socaltech.com/calendar/eventid/23199

March 7, San Diego -- Connect with CONNECT. Eat/drink/connect with 450+
business leaders from San Diego's most innovative industries on March 7 at
Connect with CONNECT. Join us for a special evening and discover our
region's advancing life sciences innovations in genomics, pharmaceuticals,
diagnostics, mobile health, medical devices, therapeutics and more! This
spring's Connect with CONNECT will be hosted by Janssen Labs' Innovation
Center in their beautiful outdoor courtyard.
 Meet the major industry players, high growth innovation companies and
local life sciences outsourcing companies, all while exploring 30+ cutting
edge exhibits from San Diego. Grab a handful of business cards and Connect
with CONNECT. See http://www.socaltech.com/calendar/eventid/23232

March 7, Irvine -- What it Takes to be a CEO Today. TVCN. Being a CEO today
means more than running a business.  It entails proactive leadership and
superior management skills that involves new technologies, sales, sales
management, marketing, finance/accounting, fund raising and other issues
critical to successfully growing a business to the next level. Growing
both profits and value in your company is the holy grail of business today
and this month’s TCVN Workshop will provide many valuable action items and
cover a lot of information to achieve your goals. Register now for this
TCVN Workshop and open discussion to address some of your pressing needs.
See http://www.socaltech.com/calendar/eventid/23237

March 8, Irvine -- JPL Mars Rover Update & LA & OC Society Expo. Hear about
latest JPL Mars Rover (Curiosity) Science & Engineering Updates & visit
many LA & OC Engineering Society Booths!  This is also a Regional STEM
Event! Email [email protected]. See
http://www.socaltech.com/calendar/eventid/23224

March 8, Los Angeles -- Hot City Cool Roofs. Climate Resolve and the City
of Los Angeles convenes the Hot City Cool Roofs conference at City Hall.
This exclusive conference brings together experts, innovators, and
policymakers to inform the Los Angeles area leaders on cool roof
technologies and how cool roofs can help Los Angeles survive and thrive in
a changing climate.. See http://www.socaltech.com/calendar/eventid/23210

March 8, Los Angeles -- 2nd Annual WinLAVA Business Plan / Pitch
Competition. Who are the outstanding entrepreneurs who will pitch to our
top tier investor judges?  Come see for yourself what the next generation
of talented women-owned/-co-owned entrepreneurs have to say! On Friday,
March 8th (International Women's Day), five finalists from the 2nd Annual
WinLAVA Business Plan / Pitch Competition will present their business
concepts to a panel of distinguished judges from the area angel/venture
community. See http://www.socaltech.com/calendar/eventid/23236

March 9, Santa Monica -- Social Strategies and Analytics for Brands.
General Assembly. These days, everyone is trying to optimize their brand’s
social presence by using Facebook, Twitter, Pinterest, Instagram, YouTube
and Google+. This workshop will teach you ways to optimize and measure the
success of each channel in terms of activity and engagement by going over
several case studies detailing the best practices of well-known companies.
Students will also have the opportunity to apply what they have learned
from the workshop by preparing a pitch for an e-commerce brand's product
launch. See http://www.socaltech.com/calendar/eventid/23233

March 11, San Diego -- 4th Annual Renewable Energy Development on Federal
Lands.  Join the U.S. Bureau of Land Management, Department of Energy Loan
Programs Office, Environmental Protection Agency, Department of Defense,
Western Area Power Administration, San Diego Gas & Electric, Southern
California Edison, and other energy industry experts as we outline current
and proposed changes to development processes for renewable energy on
federal lands.  (via Green LAVA. See
http://www.socaltech.com/calendar/eventid/23211

March 12, Costa Mesa -- PMI-OC March 2013 Dinner Meeting . Joseph Brannon,
management consultant and founder/president of the Management Institute of
Southern California, will discuss lean tools and methodologies at the March
12, 2013, meeting of the Project Management Institute’s Orange County
Chapter.. See http://www.socaltech.com/calendar/eventid/23230

March 12, Los Angeles -- PortTechForum. The PortTechForum is a monthly
networking event. See http://www.socaltech.com/calendar/eventid/23221

March 14, Santa Monica -- Karlin Ventures Community Office Hours.
Interested in receiving feedback on your start-up idea or simply want to
chat about your experience running a company? Karlin Ventures invites you
our new community office hours, an exciting new initiative launched in
conjunction with the ROC in Santa Monica.. See
http://www.socaltech.com/calendar/eventid/23200

March 14, Calabasas -- Disclose your Energy Use – It’s the Law! Are you one
of thousands of real estate professionals  scrambling to understand the new
2013 law #AB1103 that requires a comprehensive "energy use audit" before a
sale or lease? Nicolas Serieys is a California Licensed Engineer and
Certified Permitting Professional. He will answer your questions and
simplify the process - When will a building’s energy performance score be
required? - Will full disclosure be required for the sale, leasing or
financing a building? How will the EPA Portfolio Manager Benchmark System
be used. See http://www.socaltech.com/calendar/eventid/23228

March 14, Pasadena -- A Discussion with Dr. Steven Koonin and Caltech's
Professor Nate Lewis. Discussion topics to include climate, energy,
national security and all things in between as time permits. Q&A from the
audience will follow the conversation. Dr. Koonin is a theoretical
physicist who has served as Undersecretary of Energy for Science, Chief
Scientist of BP, and Provost of Caltech.  (via Green LAVA)
http://www.resnick.caltech.edu/index.ht. See
http://www.socaltech.com/calendar/eventid/23212

March 18, Los Angeles -- Smart Grid Training workshop & certificate. UCLA's
Smart Grid Energy Research Center or SMERC is creating a Smart Grid
Training Workshop & Certificate for utilities, industry and government.
This workshop will be taught by leading academic and industry experts and
will be organized by SMERC in UCLA. The workshop will integrate a
fundamental knowledge of the different aspects and topics within the
umbrella of Smart Grid with real-world technologies deployed, applications
and use case studies. Participation at this workshop would range from
managers and engineers to executives - any who wishes to get a perspective
on what the smart grid of the future would look like, how advanced
technologies would modify the current grid, and how the smart grid of the
future would benefit the consumer, utilities, and society. See
http://www.socaltech.com/calendar/eventid/23100

March 18, San Diego -- The 23rd Annual Conference on Soil, Water, Energy,
and Air gathering of environmental professionals. For the past twenty-two
years, this annual conference has helped to bring the environmental
science community closer together by providing a forum to facilitate the
exchange of information of technological advances, new scientific
achievements, and the effectiveness of standing environmental regulation
programs. The Annual AEHS Foundation Meeting and International Conference
on Soil, Water, Energy, and Air offers attendees an opportunity to
exchange findings, ideas, and recommendations in a professional setting.
The strong and diverse technical program is customized each year to meet
the changing needs of the environmental field. (via Green LAVA). See
http://www.socaltech.com/calendar/eventid/23213

March 19, Long Beach -- AeroDef Manufacturing. Anyone with a stake in
aerospace and defense is invited to attend this exposition and conference
produced in partnership with the leading OEMs - Lockheed Martin, Boeing,
Raytheon, Northrop Grumman, and others. See
http://www.socaltech.com/calendar/eventid/22740

March 19, Santa Monica -- Green LAVA will feature a presentation by Quoc
Pham, VP Control Systems for eSolar.  Quoc is a graduate of Caltech and
has worked on several ideaLab! start-ups before heading up the software
development efforts at eSolar - the Burbank based developer of modular,
scalable concentrating solar thermal technology.  In 2011 eSolar was named
to the Global Clean Tech 100.
http://www.lava.org/events/event_details.asp?id=281591&grou. See
http://www.socaltech.com/calendar/eventid/23217

March 19, Los Angeles -- Smart Grid Training workshop & certificate. UCLA's
Smart Grid Energy Research Center or SMERC is creating a Smart Grid
Training Workshop & Certificate for utilities, industry and government.
This workshop will be taught by leading academic and industry experts and
will be organized by SMERC in UCLA. The workshop will integrate a
fundamental knowledge of the different aspects and topics within the
umbrella of Smart Grid with real-world technologies deployed, applications
and use case studies. Participation at this workshop would range from
managers and engineers to executives - any who wishes to get a perspective
on what the smart grid of the future would look like, how advanced
technologies would modify the current grid, and how the smart grid of the
future would benefit the consumer, utilities, and society. See
http://www.socaltech.com/calendar/eventid/23101

March 19, San Diego -- The 23rd Annual Conference on Soil, Water, Energy,
and Air gathering of environmental professionals. For the past twenty-two
years, this annual conference has helped to bring the environmental
science community closer together by providing a forum to facilitate the
exchange of information of technological advances, new scientific
achievements, and the effectiveness of standing environmental regulation
programs. The Annual AEHS Foundation Meeting and International Conference
on Soil, Water, Energy, and Air offers attendees an opportunity to
exchange findings, ideas, and recommendations in a professional setting.
The strong and diverse technical program is customized each year to meet
the changing needs of the environmental field. (via Green LAVA). See
http://www.socaltech.com/calendar/eventid/23214

March 20, Los Angeles -- SoCal Angel Summit. This historic event is an
opportunity for many of the SoCal Angel Investment Networks to
collaborate, network and create stronger relationships. With increased
syndication, communication and idea-sharing, all players in the start-up
ecosystem will benefit. As a result, this will lead to greater
entrepreneurial success and ultimately higher returns for investors. Arch
Angels, GoldenSeeds, HBS Angel Alumni Association, Maverick Angels,
Pasadena Angels, Private Capital Network and Tech Coast Angels have
already committed to participate. See
http://www.socaltech.com/calendar/eventid/23090

March 20, Los Angeles -- Smart Grid Training workshop & certificate. UCLA's
Smart Grid Energy Research Center or SMERC is creating a Smart Grid
Training Workshop & Certificate for utilities, industry and government.
This workshop will be taught by leading academic and industry experts and
will be organized by SMERC in UCLA. The workshop will integrate a
fundamental knowledge of the different aspects and topics within the
umbrella of Smart Grid with real-world technologies deployed, applications
and use case studies. Participation at this workshop would range from
managers and engineers to executives - any who wishes to get a perspective
on what the smart grid of the future would look like, how advanced
technologies would modify the current grid, and how the smart grid of the
future would benefit the consumer, utilities, and society. See
http://www.socaltech.com/calendar/eventid/23102

March 20, San Diego -- The 23rd Annual Conference on Soil, Water, Energy,
and Air gathering of environmental professionals. For the past twenty-two
years, this annual conference has helped to bring the environmental
science community closer together by providing a forum to facilitate the
exchange of information of technological advances, new scientific
achievements, and the effectiveness of standing environmental regulation
programs. The Annual AEHS Foundation Meeting and International Conference
on Soil, Water, Energy, and Air offers attendees an opportunity to
exchange findings, ideas, and recommendations in a professional setting.
The strong and diverse technical program is customized each year to meet
the changing needs of the environmental field. (via Green LAVA). See
http://www.socaltech.com/calendar/eventid/23215

March 20, Westlake Village -- The Networked Grid 2013 will bring together
an unprecedented number of forward-thinking utility executives and
industry visionaries to discuss this market evolution.  Greentech Media’s
flagship smart grid conference will examine the evolving electric grid in
the context of global trends and opportunities for next-generation energy
‘systems.’ (via Green LAVA. See
http://www.socaltech.com/calendar/eventid/23218

March 21, Santa Monica -- Karlin Ventures Community Office Hours.
Interested in receiving feedback on your start-up idea or simply want to
chat about your experience running a company? Karlin Ventures invites you
our new community office hours, an exciting new initiative launched in
conjunction with the ROC in Santa Monica.. See
http://www.socaltech.com/calendar/eventid/23201

March 21, San Diego -- The 23rd Annual Conference on Soil, Water, Energy,
and Air gathering of environmental professionals. For the past twenty-two
years, this annual conference has helped to bring the environmental
science community closer together by providing a forum to facilitate the
exchange of information of technological advances, new scientific
achievements, and the effectiveness of standing environmental regulation
programs. The Annual AEHS Foundation Meeting and International Conference
on Soil, Water, Energy, and Air offers attendees an opportunity to
exchange findings, ideas, and recommendations in a professional setting.
The strong and diverse technical program is customized each year to meet
the changing needs of the environmental field. (via Green LAVA). See
http://www.socaltech.com/calendar/eventid/23216

March 21, Westlake Village -- The Networked Grid 2013 will bring together
an unprecedented number of forward-thinking utility executives and
industry visionaries to discuss this market evolution.  Greentech Media’s
flagship smart grid conference will examine the evolving electric grid in
the context of global trends and opportunities for next-generation energy
‘systems.’ (via Green LAVA. See
http://www.socaltech.com/calendar/eventid/23219



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Sponsored by:

Clearstone Ventures (www.clearstone.com).
Venture capital for innovators.

TVC Capital LLC (www.tvccapital.com)
Investments in and Acquisitions of Growing Software Companies

Silicon Valley Bank (http://www.svb.com).
Helping entrepreneurs succeed.

Stubbs Alderton Markiles, LLP (http://www.stubbsalderton.com).
Business. Technology. Law. Vision.

Safire Partners (http://www.safirepartners.com).
Los Angeles-based executive search for emerging growth companies

Binary Pulse Technology Marketing (http://www.binarypulse.com).
We Create Demand for California's Technology Companies.

Deloitte LLP (http://www.deloitte.com/us/technology).

Fetch Recruiting, Inc. (www.fetchrecruiting.com)
Technical Recruiting for LA based Startups and High-Growth Companies

Key info (http://www.keyinfo.com)
We build private cloud architectures


Email [email protected] for more information about sponsoring this
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