(socaltech.com TechNews - Monday, September 8, 2014
Edited by Benjamin F. Kuo
ISSN: 1524-6736
http://www.socaltech.com/News
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Sponsored by:

TVC Capital LLC (www.tvccapital.com)
Investments and acquisitions of growing software companies.

Silicon Valley Bank (http://www.svb.com).
Helping entrepreneurs succeed.

Safire Partners (http://www.safirepartners.com).
Los Angeles-based executive search for emerging growth companies

Binary Pulse Technology Marketing (http://www.binarypulse.com).
We Create Demand for California's Technology Companies.

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   --Rubicon Project's Frank Addante: Why An IPO Is Only The Start
   --Pick1 Helps You Learn More About Each Other
   --TextMarks Wins Deal In Florida
   --Boingo Launches New Public Wi-Fi Design Approach
   --Ignyta Names CSO
   --GumGum Names CRO

   MARKETPLACE
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   --TechCXO Los Angeles - Professional Services for Technology Companies
   --Apply Today For NewCo's Inside-Out Conference
   --Fetch Recruiting, Inc.

   RECENT JOB POSTINGS
   --CDN Expert Consultant, Santa Monica, RampRate
   --QA Automation Manager, Los Angeles, Fetch Recruiting, Inc.

   RECENT FUNDING

   EVENTS

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Rubicon Project's Frank Addante: Why An IPO Is Only The Start
----
os Angeles-based online advertising technology provider Rubicon
Project (www.rubiconproject.com) recently had its IPO, making it one
of the big success stories of Southern California's technology startup
world. However, according to founder and CEO Frank Addante--it's
important to think of the IPO not as an exit, but as just another
milestone and funding event in the company's life. Frank talked to us
about the IPO, the market, why supporting the Los Angeles startup
community was important to the company's growth, and more.

Congrats on the recent IPO, how was the experience for you this time?

Frank Addante: As you might know, this is the second company I have
been involved with taking public. When you do something the second
time, you draw on (More...)

http://www.socaltech.com/rubicon_project_ipo/s-0056794.html

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Pick1 Helps You Learn More About Each Other
----
Westlake Village-based Pragmatic Solutions, which develops data
software used by videogame developers to analyzer user interests and
behavior, has applied its experience in the videogaming world to
develop a new app called Pick1. Pragmatic said that Pick1, which runs
on iOS, lets users reveal their personality traits, and discover their
habits, interests and preferences by picking from pairs of choices.
The social app lets users ask their friends and followers different
kinds of questions on any topic. Pick1 said users can pick from a list
of questions or make up their own. Pragmatic Solutions is led by Peter
Jakl.

TextMarks Wins Deal In Florida
----
Pasadena-based TextMarks said today that it has scored a win in Tampa,
Florida, and will be powering the text messaging capabilities for the
Hillsborough Regional Transit Authority (HART). Financial impact of
the win was not disclosed. TextMarks said that its service will be
used to send out text messages on bus arrivals and schedules, via a
GPS-based app called OneBusAway. TextMarks provides the SMS solutions
both through the app as well as through short code messages.

Boingo Launches New Public Wi-Fi Design Approach
----
Los Angeles-based Boingo Wireless said this morning that it has
launched a new approach to deploying public, Wi-Fi access, which it
calls S.M.A.R.T. Networks. According to Boingo, its new network design
effort splits public Wi-Fi into various tiers of access, ranging from
free, advertising and sponsorship supported Wi-Fi, up to 20MB
enterprise Wi-Fi service. The company says S.M.A.R.T. stands for
Secure, Multiplatform, Analytics-Driven, Responsive and Tiered. Boingo
said it has begun deploying the new network design approach for
airports, and will soon make it available to other, large-scale
venues. Boingo currently provides Wi-Fi services at such locations at
Chicago O'Hare, LAX, New York's John F. Kennedy, and Miami
International.

Ignyta Names CSO
----
San Diego-based biotechnology developer Ignyta said this morning that
it has named Robert Wild, Ph.D., as the company's new Chief Scientific
Officer and Senior Vice President, Research. Wild was most recently
Chief Scientific Officer, Oncology Research, Drug Discovery at Eli
Lilly & Company, and also has served at OSI Pharmaceuticals and
Bristol-Myers Squibb. Ignyta is focused on cancer treatments.

GumGum Names CRO
----
Los Angeles-based advertising technolog provider GumGum said this week
that it has appointed a new, Chief Revenue Officer, as the company
continues to build out its management team. The company--which
provides technology which embeds advertising within images--said Mike
Rosner, former VP of Sales North America at MediaMind, has been
appointed to the Chief Revenue Officer position. Rosner also
previously served at Beanstock, EyeWonder, and PointRoll. GumGum said
Rosner will lead the company's worldwide ssales organization. GumGum
is venture backed by NEA, Upfront Ventures, First Round Capital and
Crosscut Ventures, and is led by Ophir Tanz.


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------------------------------------------------------------------------
RECENT JOB POSTINGS
More jobs at http://www.socaltech.com/Jobs
Members post jobs for free

CDN Expert Consultant, Santa Monica, RampRate
http://www.socaltech.com/showjob.php?id=5592

QA Automation Manager, Los Angeles, Fetch Recruiting, Inc.
http://www.socaltech.com/showjob.php?id=5591

VP of Business Development, Santa Monica, RampRate
http://www.socaltech.com/showjob.php?id=5590

Executive Assistant to the CEO, Santa Monica, RampRate
http://www.socaltech.com/showjob.php?id=5589

Chief of Staff & Controller, Santa Monica, RampRate
http://www.socaltech.com/showjob.php?id=5588

Business Development Director, Los Angeles, Colony Logic
http://www.socaltech.com/showjob.php?id=5587



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RECENT FUNDING SUMMARY

09/02/14 Measurabl                                $2.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=59353

09/02/14 Legend3D, Inc.                           $10.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=59352

08/29/14 Just Fabulous                            $85.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=59349

08/26/14 The Honest Co.                           $70.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=59282

08/26/14 ZipRecruiter                             $63.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=59278

08/25/14 Lastline, Inc.                           $10.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=59277

08/22/14 Genius Biotech                           $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=59270

08/21/14 Nervana Systems                          $3.3M
http://www.socaltech.com/intelligence/?action=showdeal&id=59268

08/20/14 IQMS                                     $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=59199

08/14/14 Geneva Healthcare                        $1.8M
http://www.socaltech.com/intelligence/?action=showdeal&id=59188

08/14/14 hovelstay.com                            $1.2M
http://www.socaltech.com/intelligence/?action=showdeal&id=59187

08/12/14 RadPad                                   $2.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=59150

08/11/14 Surf Air                                 $73.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=59146

08/11/14 Agent Ace                                $6.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=59145

08/11/14 Viacyte                                  $5.4M
http://www.socaltech.com/intelligence/?action=showdeal&id=59142



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Upcoming Events This Month http://www.socaltech.com/Calendar
socaltech.com Calendar of Southern California High Tech Events

Submit your events at least two weeks in advance to:
http://www.socaltech.com/submitevent.html

September 9, Santa Monica -- This month's Startups Uncensored will be a
fireside chat with TigerText CEO/Whisper Co-Founder, Brad Brooks and
Whisper Co-Founder, Michael Heyward  hosted by Docstoc Founder, Jason
Nazar. Brad Brooks is the Co-Founder and CEO of TigerText. He is also the
Co-Founder of the secret-sharing app, Whisper. Serial entrepreneur Michael
Heyward co-founded Whisper with Brad Brooks in 2012 with the mission of
giving people a place to freely and authentically express themselves.
Whisper is one of the fastest growing mobile-social apps, generating over
3.5 billion page views per month. See
http://www.socaltech.com/calendar/eventid/24265

September 9, Thousand Oaks -- "Water Desalination - Inventing a Low Cost
Technology" Clean Technology Conference. Keynote Speaker: Yoram Cohen,
Ph.D. and Professor at UCLA’s Henry Samueli School of Engineering and
Applied Science. Learn how Dr. Cohen delivered a mobile water treatment
technology that cut the costs of getting the salt out of brackish
groundwater and agricultural runoff. Meet sustainability CEOs, energy
experts and entrepreneurs. See
http://www.socaltech.com/calendar/eventid/24267

September 10, San Diego -- MIT Enterprise Forum: Attracting Technologists.
Join us in a special member only, opinion-slinging dialogue between
technology thought leaders, moderated in true Zeitgeist style by Forbes
contributor, speaker and entrepreneur, Mark Fidelman, who is adept at
bringing out the diversity in the panelists’ opinions. See
http://www.socaltech.com/calendar/eventid/24280

September 11, Santa Monica -- LA CEOs presents: Building the Relationships
Necessary for Your Success - Keith Ferrazzi. Keith is the author of the
bestsellers Who’s Got Your Back and Never Eat Alone.  Ferrazzi has been
published in The Wall Street Journal, Harvard Business Review, Inc., and
Fast Company. He was the youngest person to make partner and hold the
position of Chief Marketing Officer at Deloitte Consulting. Hosted by Mark
Landay, Dynamic Synergy Executive Recruitment.  This event is restricted to
qualified CEOs Only.  A confirmed RSVP is required. No service providers.
See http://www.socaltech.com/calendar/eventid/24277

September 11, Irvine -- Tech Startups for Non-Tech Founders. Founder
Institute. If you are curious about what it is like to run a successful
tech startup, without being an engineer come and hear from 2 of CEO
mentors. See http://www.socaltech.com/calendar/eventid/24283

September 14, Santa Monica -- An Afternoon with Randall Munroe. Live Talks
LA. What If?: Serious Scientific Answers to Absurd Hypothetical Questions.
From the creator of the wildly popular webcomic xkcd, hilarious and
informative answers to important questions you probably never thought to
ask. See http://www.socaltech.com/calendar/eventid/24235

September 16, La Jolla  -- CONNECT's FrameWorks Workshop: The Art of the
Startup. Learn how to develop and execute the right funding strategy and
will receive a brief anatomy of a term sheet at 09.16 #FrameWorks Workshop
– Art of the Startup. See http://www.socaltech.com/calendar/eventid/24276

September 16, San Pedro  -- PortTech Pitch. The 5th Annual PortTechEXPO
Entrepreneur Pitch Competition will feature leading cleantech start-ups
and emerging growth companies from all over North America.  We encourage
and welcome start-up teams with clean technology based devices, products,
services, systems and platforms to participate.  Past competitors have
brought innovative emission control technology;  remediation products;
oil/water separators; energy storage solutions; high efficiency engines;
zero emission vehicles;  wind, solar, wave energy generation;  shape
change materials;  and alternative fuels. #PortTechPitch finalists receive
admission to and exhibitor space at the PortTechEXPO (Sept 17, 2014).. See
http://www.socaltech.com/calendar/eventid/24193

September 17, Irvine -- Disruptive Technologies. TechBizConnection. What is
"Disruptive"? Can a "technology" really disrupt a business model? Isn't
Change in Business always Disruptive? Don't we want to encourage Change?
Come and hear from a group of companies that answer these questions. Each
of their technologies & business models will "change" the way business is
done in their markets. See http://www.socaltech.com/calendar/eventid/24284

September 17, Santa Monica -- Tech Talk with CTO of True Car. Are you
curious about learning the ins and outs of what running of large company
is like? Join our CTO speaker, Mike Dunn of True Car, and Tech in Motion
for an intimate Tech Talk (think TED Talk) to hear what it takes to run
all things technology. See http://www.socaltech.com/calendar/eventid/24278

September 18, Altadena -- 2014 Jumpstart: How to Hire, Inspire & Retire.
This workshop will talk about how to hire the right kind of people for
your organization/business. Come and learn some of the principles of what
makes a good hire, retaining your best employees and how and when to let
go of troublemakers. See http://www.socaltech.com/calendar/eventid/24281

September 18, Los Angeles -- Peter Coffee's Annual Forecast on Technology.
AITP. The more we know about how things work, the more we are likely to
look for ways to do those things better, faster, and cheaper – rather than
doing something fundamentally different. When we look back from the 2020’s
at this century’s early years, it is possible that we will pick some year
right around…2013…as the turning point when we decided to do a number of
things in an essentially different way. In this year’s edition of Peter
Coffee’s annual dinner with AITP and ACM, he will be looking at a number
of disciplines— computing, communications, data management, and
information security among others— and illuminating the massive
disruptions already taking shape around us. Please join us for both
interactive pre-dinner conversation and after-dinner formal remarks. . See
http://www.socaltech.com/calendar/eventid/24268

September 24, CONNECT -- CONNECT's FrameWork’s Workshop: Obtaining
Commercially Effective IP. CONNECT’s FrameWorks Workshop brings you the
Basics of Obtaining Commercially Effective IP on September 24 In
partnership with Pillsbury Winthrop Shaw Pittman LLP. Intellectual
property rights are often key to the foundation, growth and ultimate
survival of a company.  Learn the interplay of trade secrets and patents,
including their relative advantages and disadvantages, the types of
inventions protectable by patents, the criteria that must be met in order
to obtain patent protection and the recent patent rule changes and how
they will affect patent rights and strategy. See
http://www.socaltech.com/calendar/eventid/24279

September 24, Santa Monica -- LA Tech Mix & Mingle. Mix and mingle, join us
for cocktails and nibbles on Wednesday, September 24th at the WOKCANO in
Santa Monica.  Eat, drink, and connect with other startups, VCs,
entrepreneurs, and technology enthusiasts - check out what they’re doing
now, what the future holds and how they’re setting the trends.  Whether
you are looking for investors, a mentor, advice or just simply connecting
for opportunities - this event is for you.
https://www.eventbrite.com/e/la-tech-mix-mingle-tickets-124744564. See
http://www.socaltech.com/calendar/eventid/24238

September 24, Santa Monica -- LA Tech Mix & Mingle. Mix and mingle, join us
for cocktails and nibbles on Wednesday, September 24th, 6:30pm at the
WOKCANO in Santa Monica.  Eat, drink, and connect with other startups,
VCs, entrepreneurs, and technology enthusiasts - check out what they’re
doing now, what the future holds and how they’re setting the trends.
Whether you are looking for investors, a mentor, advice or just simply
connecting for opportunities - this event is for you.
http://www.eventbrite.com/e/la-tech-mix-mingle-tickets-124744564. See
http://www.socaltech.com/calendar/eventid/24273

September 30, Irvine -- OC Business Expo. Please join us for Orange
County's Largest Networking Event of the year, OC Business Expo, hosted by
USC.  Excellent opportunity to meet other professionals, secure new
opportunities and expand your network.  Please see link for address and
more information. See http://www.socaltech.com/calendar/eventid/24260

October 2, Los Angeles -- Chick Launcher Entrepreneur Fast Pitch Event &
Conference. On Thursday, October 2nd, Chick Launcher is hosting an event
from 11:30 am to 7:00 pm.  The event features a networking lunch and
reception, three panels: Access to Capital, Investor Panel and CEO Panel,
followed by Fast Pitch presentations from 13 finalists and educational
sessions from our sponsors/advisors. See
http://www.socaltech.com/calendar/eventid/24282

October 2, Los Angeles -- 2014 Body Computing Conference. USC. The Body
Computing conference is an event designed for those seeking modern
healthcare solutions. Digital and lifescience executives, sensor and
mobile app inventors, strategists, designers, investors, visionaries, and
creatives will captivate both on stage and in the crowd. It is a one-day
live event filled with dynamic demonstrations, interdisciplinary content,
and valuable connections.. See
http://www.socaltech.com/calendar/eventid/24272

October 2, Santa Monica -- An Evening with Peter Thiel. Live Talks LA.
Peter Thiel
Technology Entrepreneur and Investor; Co-founder PayPal. Zero to One:
Notes on Startups, or How to Build the Future. See
http://www.socaltech.com/calendar/eventid/24234

October 2, Santa Monica -- Vator Splash LA. Vator Splash is one of the
must-attend startup events and competitions, where promising startups are
discovered, lessons from prominent founders are learned and views from
blue-chip investors are heard. This event gives startups an unparalleled
opportunity to network with active investors and industry thought leaders.
See http://www.socaltech.com/calendar/eventid/24203



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Sponsored by:

TVC Capital LLC (www.tvccapital.com)
Investments in and Acquisitions of Growing Software Companies

Silicon Valley Bank (http://www.svb.com).
Helping entrepreneurs succeed.

Stubbs Alderton Markiles, LLP (http://www.stubbsalderton.com).
Business. Technology. Law. Vision.

Safire Partners (http://www.safirepartners.com).
Los Angeles-based executive search for emerging growth companies

Binary Pulse Technology Marketing (http://www.binarypulse.com).
We Create Demand for California's Technology Companies.

Deloitte LLP (http://www.deloitte.com/us/technology).

Fetch Recruiting, Inc. (www.fetchrecruiting.com)
Technical Recruiting for LA based Startups and High-Growth Companies

Key info (http://www.keyinfo.com)
infrastructure ~ connectivity ~ co-location ~ cloud

Email [email protected] for more information about sponsoring this
newsletter.
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