socaltech.com TechNews - Friday, July 22, 2016
Edited by Benjamin F. Kuo
ISSN: 1524-6736
http://www.socaltech.com/News
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Sponsored by:

TVC Capital LLC (www.tvccapital.com)
Investments and acquisitions of growing software companies.

Silicon Valley Bank (http://www.svb.com).
Make next happen now.

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Los Angeles-based executive search for emerging growth companies

Key info (http://www.keyinfo.com)
infrastructure ~ connectivity ~ co-location ~ cloud

Shimokaji IP (http://www.shimokaji.com)
Bettering Life Through Creative Ideas

La Visual (http://Lavisual.com)
A Branding, Product Strategy & Rapid Prototyping Accelerator

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   --Interview with Gabe Grifoni, Rufus Labs
   --AristaMD Gets $11M To Reduce Unnecessary Doctor's Visits
   --MyLucke Launches Private Parking Marketplace
   --Legend VR Teams With Stan Lee On VR Episodes
   --Guardian Circle Taps Your Social Network For Help In A Crisis
   --Impinj Sees Surge In IPO

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   RECENT JOB POSTINGS
   --Senior Product Development Manager, Irvine, Belkin
   --Director of Communication Systems Engineering, Hawthorne, SpaceX
   --Marketing Manager, Los Angeles, Belkin
   --Software Engineer, Los Angeles, Factual
   --Interim Controller/CFO Consultants and other Accounting/Finance
Consultants, Los Angeles, Agility Financial Partners, LLC
   --Senior iOS / Mobile Developer, Santa Monica, Mobolize

   RECENT FUNDING

   EVENTS

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Interview with Gabe Grifoni, Rufus Labs
----
For our interview today, we have an interview with Gabe Grifoni, CEO
and founder of Rufus Labs(www.getrufus.com), which has has developed
an Android-based, wearable device which is aimed at use in the
enterprise, warehouses, and factories. Rufus Labs is one of a number
of hardware startups which have started to proliferate in the
community, due to low cost hardware, 3D printing, and crowdfunding
sites like Kickstarter and Indiegogo.

What's your product, and what is it used for?

Gabe Grifoni: At Rufus Labs, we are focused heavily on building
wearables and technology in a wearable platform for the enterprise.
Our (More...)
http://www.socaltech.com/interview_with_gabe_grifoni_rufus_labs/s-0066341.html


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AristaMD Gets $11M To Reduce Unnecessary Doctor's Visits
----
San Diego-based AristaMD, which is developing software tools to help
coordinate referrals by physicians to specialists, has raised $11M in
a Series A funding round. The funding was led by Avalon Ventures, and
also included Correlation Ventures. AristaMD says it has created
software which is aimed at reducing the estimated 60 percent of
specialists visits, which are routine and do not require and in-person
visit. The company says its tool includes a comprehensive referral
work up checklist, which reduces specialist visits by 30 percent or
more and also reduces ER visits and hospital admissions. AristaMD is
led by Rebecca Cofinas, and its technology is based on research from
UC San Francisco (UCSF).
http://www.socaltech.com/intelligence/?action=showdeal&id=74468

MyLucke Launches Private Parking Marketplace
----
In an interesting twist on an Airbnb-for-anything, a new, Los Angeles
startup, MyLucke, has recently launched a marketplace for private
parking spaces in Los Angeles, which lets people with their own
parking spaces--say, your driveway--make them available to others.
(More...)
http://www.socaltech.com/mylucke_launches_private_parking_marketplace/s-0066343.html


Legend VR Teams With Stan Lee On VR Episodes
----
Hollywood-based virtual reality technology and content developer
Legend VR--the new unit of Legend 3D dedicated to creating virtual
reality content--has announced its first major virtual reality
project, a new series of virtual reality episodes for Stan Lee's Comic
Crusaders. The company said it would debut those virtual reality
episodes at Comic-Con. Legend VR said the new VR episodes are being
co-produced by Genius Brands International, and were written by Fabian
NIcienza (co-creator of Deadpool), and feature Stan Lee himself,
voicing one of the show's main characters. The new VR episodes will
debut via the Hindsight VR app.
http://www.socaltech.com/legend_vr_teams_with_stan_lee_on_vr_episodes/s-0066344.html

Guardian Circle Taps Your Social Network For Help In A Crisis
----
Just having one of those days, when you need some help--ie your car
broke down, you can't get to daycare to pick up your child, you've got
a medical emergency? Marina Del Rey-based Guardian Circle says it has
the app for you--a new app which lets you connect with your own
personal network of family, friends, neighbors, co-workers, and
others, who can get you out of a bind. (More...)
http://www.socaltech.com/guardian_circle_taps_your_social_network_for_help_in_a_crisis/s-0066338.html

Impinj Sees Surge In IPO
----
Impinj, the developer of RFID chips and products which has operations
in Orange County, saw a surge in its IPO Thursday morning, and was
trading around $17.24 in morning trading--up more than 23 percent from
its $14.00 per share debut. Impinj priced its IPO last night, selling
4,800,000 shares of its common stock at $14.00 per share Wednesday
night. The company now trades on the NASDAQ Global Select Market as
PI. The company is venture backed by ARCH Venture Partners, Polaris
Partners, Madrona Venture Group, Mobius Venture Capital, Intel, GF
Private Equity, and AllianceBernstein. The company was initially
started by founders split between Orange County and Seattle.



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------------------------------------------------------------------------
RECENT JOB POSTINGS
More jobs at http://www.socaltech.com/Jobs
Members post jobs for free

Senior Product Development Manager, Irvine, Belkin
http://www.socaltech.com/showjob.php?id=5680

Director of Communication Systems Engineering, Hawthorne, SpaceX
http://www.socaltech.com/showjob.php?id=5679

Marketing Manager, Los Angeles, Belkin
http://www.socaltech.com/showjob.php?id=5678

Software Engineer, Los Angeles, Factual
http://www.socaltech.com/showjob.php?id=5677

Interim Controller/CFO Consultants and other Accounting/Finance
Consultants, Los Angeles, Agility Financial Partners, LLC
http://www.socaltech.com/showjob.php?id=5676

Senior iOS / Mobile Developer, Santa Monica, Mobolize
http://www.socaltech.com/showjob.php?id=5674



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RECENT FUNDING SUMMARY

07/21/16 WeDo                                     $1.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=75904

07/20/16 Synthorx                                 $10.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=75858

07/18/16 ZestFinance                              $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=75657

07/13/16 Sienna Biopharma                         $12.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=75648

07/08/16 Zingle                                   $3.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=75490

07/05/16 Netki, Inc.                              $3.6M
http://www.socaltech.com/intelligence/?action=showdeal&id=75319

06/30/16 ProducePay                               $2.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=75213

06/30/16 ALL DEF DIGITAL                          $10.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=75211

06/30/16 BandwidthX                               $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=75212

06/27/16 Thrive Market                            $111.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=75148

06/24/16 Reflexion Health                         $18.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=75093



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Upcoming Events This Month http://www.socaltech.com/Calendar
socaltech.com Calendar of Southern California High Tech Events

Submit your events at least two weeks in advance to:
http://www.socaltech.com/submitevent.html

July 26, Newbury Park -- BioScience Alliance Backyard BBQ! Summer is here
and since BSA’s goal is to stay connected with the community; we are
planning a summer barbeque ("BSA
Backyard BBQ") . See http://www.socaltech.com/calendar/eventid/25335

July 26, Santa Monica -- LA Startup Night / #TechCoLA. Tech.Co and
WeAreLATech are coming together to present the best local female-founded
startups while celebrating the greater LA startup and tech community.
Proceeds from ticket sales will go to the top startup, sending them to
compete at Tech.Co's Startup of the Year competition in September. See
http://www.socaltech.com/calendar/eventid/25366

July 27, San Diego -- MIT Enterprise Forum Wine Social. In just three
weeks, we're hosting the best fundraising and networking event of the
summer.  The 13th annual Wine Social -- now with local craft beer!  We've
updated and expanded your favorite networking event with over 30 wineries
-- many from Napa and Sonoma -- plus local breweries and sodas. The French
Gourmet will feature specialty bites to perfectly match all the beverages.
You can't top the location at the Birch Aquarium with its’ panoramic views
of the ocean and La Jolla.  Plus, mingle with top executives in San Diego
all while raising important funds.  Part proceeds will send a San Diego
STEM teacher to learn important skills at MIT Cambridge to share with our
local students.. See http://www.socaltech.com/calendar/eventid/25340

July 27, Riverside -- The Roadmap to Commercialization: Confirming Your
Product. Tritech SBDC. Why is the right business model critical to your
venture start-up’s success? Can a bad value proposition kill your
business? How well do you really know your target customer? As a founder,
your “Hero’s Journey” will be fraught with numerous obstacles,
“uncertainty, fear and doubt”. This workshop series will help you
determine and verify the right course for your start-up, raise your odds
of being funded, and build a scalable, sustainable company. In this
workshop, you will learn how to. ? 1.Search for and discover your best
niche customers 2.Create the right value propositions to motivate their
purchases of your product 3.Generate a fundable business model 4.Grow a
sustainable and profitable company 5.Achieve an Optimal Exit Strategy. See
http://www.socaltech.com/calendar/eventid/25320

July 27, Santa Monica -- Day in the Life of a UX Designer. Generaly
Assembly. Curious about the role of Tech's Most Wanted role, User
Experience Designer at different companies? Wondering where most designers
start their careers & why they're the highest demand tech job? Interested
in hearing the diversity of paths & experiences designers take?. See
http://www.socaltech.com/calendar/eventid/25377

July 27, Thousand Oaks -- 2nd Annual State of 805 Tech, Awards and Investor
Panel! Please nominate members of the startups community for the awards.
See http://www.socaltech.com/calendar/eventid/25336

July 27, Santa Monica -- "From The Conceptual To The Successful" The
Israeli Consulate in L.A in collaboration with the Israeli American
Council. Join us for our startup salon event, to connect with some of the
local‪ startup success stories in ‪LA. See
http://israeliamerican.org/los-angeles/iac-events/bina-startup-salon
NEW . See http://www.socaltech.com/calendar/eventid/25380

July 27, Pasadena -- HOLLYWOOD MEETS CHINA MEETS TECH. Speakers include: -
Hollywood executives doing cross-border China deals - Dealmakers
spearheading cross-border Hollywood-China transactions - Venture and angel
investors - Founders of Startups and emerging companies in SoCal expanding
to China KEYNOTE SPEAKER Henry Hsiao, Emerging Tech Innovations &
Strategic Partnerships, Mattel with Rebecca Fannin, Founder/Editor,
Silicon Drago. See http://www.socaltech.com/calendar/eventid/25360

July 28, Los Angeles -- Growth Capital Conference. Network with capital
sources, advisors, deal makers and 100 entrepreneurs seeking capital &
counsel.  DEAL DISPLAYtm showcases growing firms needing capital. View
products,videos, online demos. See
http://www.socaltech.com/calendar/eventid/25264

July 28, Los Angeles -- Retirement Success for Women at Any Age! WITI. Join
us as we host a panel of experts who will assist us in navigating the
waters with regard to Financial Planning for the Future. Special attention
will be paid to the unique considerations and concerns women must exercise
to assure themselves of an optimal financially sound future. See
http://www.socaltech.com/calendar/eventid/25361

July 28, Los Angeles -- Startups In The Sky: Music Innovation Summit. See
http://www.socaltech.com/calendar/eventid/25368

July 28, Santa Monica -- Demystifying Data for Business. Data Scientist is
the "sexiest job of the 21st century", according to Harvard Business
Review.  "Big data lives in the cloud. It knows what we do." -
Pointy-haired boss. Despite the hype surrounding big data and where it's
stored, data scientists know that the size of your data doesn't matter.
It's all about what you do with it. This workshop represents the first
step towards improving your data literacy and seeing through the hype and
buzzwords. See http://www.socaltech.com/calendar/eventid/25378

July 30, Santa Monica -- Domain Startup Summit. Domain Startup Summit was
established to unite the startup, domain branding and investment
industries. This unified event platform will provide up-to-date industry
information and partnerships that allow entrepreneurs to brand, develop
and launch successful businesses. Domain Startup Summit 2016 is this
summer’s #1 meeting place in Santa Monica, California to connect with
investors, thought leaders, startups and the domain industry. Join us at
the beautiful Cross Campus on July 30th and together we’ll inspire each
other to take our business ideas and partnerships to the next level. See
http://www.socaltech.com/calendar/eventid/25232

July 30, Santa Monica -- Domain Startup Summit. The Domain Startup Summit
was founded by Dwayne Walker and Jason Thompson who combined have
extensive industry experience across Internet technology, startups and
domain branding. Domain Startup Summit was established to unite the
startup, domain branding and investment industries. This unified event
platform will provide up-to-date industry information and partnerships
that allow entrepreneurs to brand, develop and launch successful
businesses. See http://www.socaltech.com/calendar/eventid/25369

August 1, Irvine -- Expressive Robotics - UCI Summer Academies in the Arts.
Program and design in an artistic setting! Collaborate to create robotic
projects by stimulating innovation through imaginative thinking. No
programming skills required. See
http://www.socaltech.com/calendar/eventid/25256

August 3, La Jolla -- SDVG Summer Social 2016. Join the party to end the
summer with 400+ of your SDVG friends! Spend an afternoon at the beautiful
Scripps Seaside Forum and join SDVG for our Summer Social Beer Bash! Sample
some of San Diego's best craft brews, along with plenty of great food,
wine, spirits, live band, and La Jolla sunset. See
http://www.socaltech.com/calendar/eventid/25339

August 4, Irvine -- OCBC 2016 Economic Development Forum. Are you ready for
social solutions to economic challenges? And what is government’s role in
the new economy? Join OCBC for the 2016 Economic Development Forum,
Innovating Businesses: The Sharing Economy. We’ll delve into the
industries most affected by the rise of the sharing economy and understand
how residents, local government, and traditional and non-traditional
businesses can work together moving forward. The event will feature OCBC’s
Dr. Wallace Walrod, who will provide a snapshot of the sharing economy
locally, as well as panelists from UBER, LYFT, WeWork, and Airbnb
(invited). See http://www.socaltech.com/calendar/eventid/25337

August 10, Santa Monica -- Career Negotiation Strategies. General Assembly.
It pays to be persuasive — especially when it comes to your career.
Negotiation can lead to higher salaries, greater startup equity, and
better titles, yet most of us accept the first offer we get because we
don’t have the skills or strategies to try. Before your next career move,
join General Assembly and The Muse to learn key negotiation strategies you
can take to the table with confidence.. See
http://www.socaltech.com/calendar/eventid/25379

August 20, Santa Barbara -- TEDxSantaBarbara. Must apply to attend. See
http://www.socaltech.com/calendar/eventid/25362



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Sponsored by:

TVC Capital LLC (www.tvccapital.com)
Investments in and Acquisitions of Growing Software Companies

Silicon Valley Bank (http://www.svb.com).
Make next happen now.

Stubbs Alderton Markiles, LLP (http://www.stubbsalderton.com).
Business. Technology. Law. Vision.

Safire Partners (http://www.safirepartners.com).
SoCal-based executive search for emerging growth companies

Binary Pulse Technology Marketing (http://www.binarypulse.com).
We Create Demand for California's Technology Companies.

Key info (http://www.keyinfo.com)
infrastructure ~ connectivity ~ co-location ~ cloud

PricewaterhouseCoopers (http://www.socaltech.com/pwc).

Shimokaji IP (http://www.shimokaji.com)
Bettering Life Through Creative Ideas

Technical Connections, Inc. (http://www.technicalconnections.com)
Successfully connecting Tech Talent with Premier Clients in SoCal for
over 30 years.

La Visual (http://Lavisual.com)
A Branding, Product Strategy & Rapid Prototyping Accelerator

Email [email protected] for more information about sponsoring this
newsletter.
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