socaltech.com TechNews - Thursday, March 16, 2017
Edited by Benjamin F. Kuo
ISSN: 1524-6736
http://www.socaltech.com/News
------------------------------------------------------------------------
Sponsored by:

TVC Capital LLC (www.tvccapital.com)
Investments and acquisitions of growing software companies.

Silicon Valley Bank (http://www.svb.com).
Make next happen now.

PricewaterhouseCoopers (http://www.socaltech.com/pwc).

Key info (http://www.keyinfo.com)
infrastructure ~ connectivity ~ co-location ~ cloud

La Visual (http://Lavisual.com)
A Branding, Product Strategy & Rapid Prototyping Accelerator

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   --Interview with Derek Norton, Watertower Ventures
   --OpenX Rolls New Page Analysis Tool
   --Family.me Launches Family Tree App
   --Coding Dojo Boots Up Camps In Orange County
   --EDF Renewable Energy Expands Into Energy Storage
   --SpaceX Delivers Echostar XXIII Into Orbit
   --ProducePay Picks Up $7M Equity, $70M Debt For Farm Financing Startup
   --ServiceTitan Raises $80M

   MARKETPLACE
   --Steering Company Culture During Growth - March 16
   --Recurring Revenue Conference  - April 26 -Los Angeles
   --Safire Partners Executive Search
   --Project X – New Design Focused Accelerator in Los Angeles
   --SoCal IP Law Group LLP - Serving the IP Needs of Technology Innovators
   --Stradling
   --Find Help To Power Your Firm To The Next Level
   --Tech Coast, by Silicon Maps, Inc.

   RECENT JOB POSTINGS

   RECENT FUNDING

   EVENTS

------------------------------ADVERTISEMENT-------------------------------

The 14th Annual LAVA Venture Awards Dinner - March 22nd

The Los Angeles Venture Association (LAVA) will hold its 14th Annual
Venture Awards Dinner to recognize Southern California’s best
venture-backed companies, and to celebrate the induction of a special
guest into the LAVA Hall of Fame. The awards dinner will be attended by
over 300 leaders in the Venture Capital community, including CEOs and
founders of successful emerging companies. This year honors Jeff Stibel of
D&B Credibility.

Wednesday, March 22, 2017
5:30pm - 10pm
The Fairmont Miramar Hotel, Santa Monica

Register today!
https://lava.site-ym.com/events/EventDetails.aspx?id=902355&group=

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Interview with Derek Norton, Watertower Ventures
----
Earlier this week, Derek Norton, a long time advisor to the media,
Internet, and technology industry in Los Angeles, announced a brand
new venture capital fund called Watertower Ventures
(www.watertowerventures.com). We sat down with Derek to learn more
about the new $5M fund and what it's all about.

Tell us about the new fund?

Derek Norton: I just closed on a new fund, worth $5M, which I raised
from a group of high net worth, high profile LPs. Those include Clark
Landry, Michael Kassan, Kevin Wall, Barry Porter, and Jeremy Milken,
among many others. We are   (More...)
http://www.socaltech.com/interview_with_derek_norton_watertower_ventures/s-0069601.html

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OpenX Rolls New Page Analysis Tool
----
Online advertising exchange operator and ad technology developer OpenX
has rolled out a new, page analysis tool for Google Chrome, called Ad
Footprint by OpenX Labs, the company said on Wednesday. The new
extension helps online publishers explore the load of advertising tags
on their pages, helping them figure out how long it takes pages and
advertising to load, and how to optimize user experience and page
speed. According to OpenX, a number of its premium publishers,
including CafeMedia, Intermarkets, Vice Media and Vox Media, are using
the tool. The software is available for free. OpenX is based in Los
Angeles.

Family.me Launches Family Tree App
----
Pasadena-based Family.me, which is developing a social, family tree
application, has launched out of beta, saying that it is aiming to
help families document and share their memories. Family.me said it is
creating a free, private social network to help families discover,
share, and preserve memories. The service lets users collaboratively
create a family tree with their family, and attach photos, videos, and
other information within that tree. The service also pulls up
ancestral records on marriages, death, military service, and more.
Family.me is led by CEO and co-founder Harrison Tang; the service is
an outgrowth of people search site Spokeo.
http://www.socaltech.com/family_me_launches_family_tree_app/s-0069597.html

Coding Dojo Boots Up Camps In Orange County
----
Coding bootcamp operator Coding Dojo says it is starting its first day
of classes in Orange County on Monday, the first time the bootcamp
operator has run a program in Orange County. The company--which
announced the expansion into Orange County in December--runs a
14-week, on-site program to teach graduates software coding skills.
The company also has campuses in Los Angeles, Chicago, Dallas,
Seattle, Silicon Valley, and Washington DC.

EDF Renewable Energy Expands Into Energy Storage
----
San Diego-based renewable energy developer EDF Renewable Energy is
expanding its renewable energy efforts, into distributed electricity
and storage. EDF Renewable Energy said it has created a new business
unit, Distributed Electricity and Storage (DES), which will focus on
distributed solar and storage projects up to 30 megawatts (MW). The
company said it will focus on providing that storage to commercial,
industrial (C&I) and utility customers in the United States. EDF
Renewable Energy said the new unit includes a team it acquired last
year via its acquisition of groSolar.

SpaceX Delivers Echostar XXIII Into Orbit
----
Hawthorne-based SpaceX successfully launched a communications
satellite, EchoStar XXIII, into orbit early Thursday morning. SpaceX
launched one of its Falcon rockets into space at 2:00 am EDT on
Thursday morning, after a delay earlier in the week due to high winds.
The morning launch itself was shifted about a half an hour, again due
to high upper altitude winds. SpaceX launched the EchoStar XXIII
communications satellite into Geostationary Transfer Orbit (GTO) from
NASA's Kennedy Space Center in Florida.

ProducePay Picks Up $7M Equity, $70M Debt For Farm Financing Startup
----
Los Angeles-based ProducePay, which operates a fintech startup to help
farmers better manage their cash flow, has raised $77M in funding,
split between $7M in equity and $70M in debt. The funding was led by
CoVenture, and also included Menlo Ventures, Arena Ventures,
CoVenture, Red Bear Angels and Social Leverage. ProducePay is led by
Pablo Borquez Schwarzbeck. Source of the debt funding was not
announced. ProducePay offers up a next day advance on produce when
they are shipped to suppliers, as well as pre-season advances and its
own market for distributors.
http://www.socaltech.com/intelligence/?action=showdeal&id=81711

ServiceTitan Raises $80M
----
Glendale-based ServiceTitan, which develops business management
software for the home services and contracting industry, has raised
$80M in a Series B funding, the company announced this morning.
ServiceTitan said the new funding was led by ICONIQ Capital.
ServiceTitan's software is used by residential plumbing, HVAC, and
electrical service providers to manage everything from dispatch to
invoice management, marketing, and reporting for those home services
professionals. The startup is led by co-founder and CEO Ara Mahdessian
and co-founder and President Vahe Kuzoyan. The company said the
funding will go towards accelerating new features to the company's
software, including online booking, more robust inventory management,
integration with accounting systems, and more.
http://www.socaltech.com/servicetitan_raises_8_m/s-0069583.html

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Steering Company Culture During Growth - March 16

Join the Preccelerator® Program
for this exclusive event!

"Steering Company Culture During Growth"

According to Inc. Magazine, 75% of the CEOs of privately held, high-growth
companies that they surveyed, they said the hardest thing about managing a
growing workforce is “maintaining company culture.”

THURSDAY MARCH 16TH 2017
5:30pm-8:00pm
**Food, Drinks & Networking Included!**

Featuring Sue Funkhouser, Managing Principal,
Pinwheel Performance

Register today!
https://www.eventbrite.com/e/steering-company-culture-during-growth-with-sue-funkhouser-tickets-32443397074

------------------------------ADVERTISEMENT-------------------------------

Recurring Revenue Conference  - April 26 -Los Angeles

Join local entrepreneurs, SaaS innovators, leading VCs, private
equity/angel investors April 26, 2017 at the Recurring Revenue Conference
(www.recurringrevenueconference.com)
presented by Sutton Capital Partners. Whether you are a SaaS or
subscription business, or if customer retention is critical to your
success, this is the venue to attend.  Register at:
https://rrc2017.eventbrite.com
and use PROMO CODE: SocalTECH for 20% discount.  Questions? contact:
[email protected]

------------------------------ADVERTISEMENT-------------------------------

Safire Partners Executive Search

Safire Partners is a 15-person Los
Angeles-based executive search firm built for SoCal's
emerging companies working on ~100 searches per year. Clients cross
over mobile, adtech, media, gaming, software, ecommerce, services, and
consumer products. We always want to meet great companies,
investors and executives, please reach out via
http://www.safirepartners.com.


------------------------------ADVERTISEMENT-------------------------------

Project X – New Design Focused Accelerator in Los Angeles

Launch your next MVP. Be Victorious. Conquer the perils of poorly branded
products, semi-good stories, and underwhelming UX/UI front-end design and
dev.

Project X is a business unit of the Los Angeles based digital agency La
Visual.  UX/UI strategy, rapid-prototyping and design, world-class
branding, product strategy & design, testing,  rollout strategies,
mentorship, and access to exclusive funding.

Don't be shy. Hit us up and we will talk about your next startup.
Drop us a line // See how we can help you: [email protected]
Check it out here // http://lavisual.com/projectx


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SoCal IP Law Group LLP - Serving the IP Needs of Technology Innovators

IP Litigation . IP Transactions . Patent & Trademark Prosecution . IP
Strategy .

Westlake Village . Santa Barbara . Irvine.

[email protected] 805-230-1350 www.socalip.com

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Stradling

Stradling, Attorneys At Law (http://www.sycr.com)

Stradling Yocca Carlson & Rauth (“Stradling”) is a premier business law
firm with over 125 attorneys and 10 offices in the western US. The offices
are: Newport Beach, Santa Barbara, Santa Monica, San Diego, San Francisco -
SOMA, San Francisco - Financial District, Sacramento, Reno, Denver,
Seattle. The Firm’s corporate, litigation and public law practices are
well known for their expertise and depth.   Stradling's clients include
emerging and high growth public and private companies as well as private
equity funds, venture capital groups and their respective portfolio
companies. Widely recognized for its expertise, responsiveness and
outstanding client service, the Firm's size, structure, and culture allow
it to provide the highest quality representation while maintaining the
responsiveness and relationships commonly associated with smaller firms.



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Need some business help powering your company to the next stage? Can't
figure out who understands startups and high tech in Southern California?
Need help with a business plan, ramping sales, and more? We've compiled a
list of people who can help--who already have high tech clients here:

http://www.socaltech.com/services/Consulting/Business/



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------------------------------------------------------------------------
RECENT JOB POSTINGS
More jobs at http://www.socaltech.com/Jobs
Members post jobs for free

Associate Recruiter, Los Angeles, Safire Partners
http://www.socaltech.com/showjob.php?id=5684

Senior Product Development Manager, Irvine, Belkin
http://www.socaltech.com/showjob.php?id=5680

Director of Communication Systems Engineering, Hawthorne, SpaceX
http://www.socaltech.com/showjob.php?id=5679

Marketing Manager, Los Angeles, Belkin
http://www.socaltech.com/showjob.php?id=5678

Software Engineer, Los Angeles, Factual
http://www.socaltech.com/showjob.php?id=5677

Interim Controller/CFO Consultants and other Accounting/Finance
Consultants, Los Angeles, Agility Financial Partners, LLC
http://www.socaltech.com/showjob.php?id=5676



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RECENT FUNDING SUMMARY

03/15/17 ProducePay                               $7.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=81711

03/14/17 Oben, Inc.                               $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=81710

03/08/17 Virta Health Corp.                       $37.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=81519

03/08/17 iExhale                                  $1.9M
http://www.socaltech.com/intelligence/?action=showdeal&id=81517

03/08/17 Alignment Healthcare                     $115.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=81516

03/08/17 Wrapify, Inc.                            $3.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=81515

03/08/17 Conversion Logic, Inc.FKA Data Cloud     $9.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=81514

03/06/17 Raken                                    $2.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=81466

02/28/17 Tealium Inc.                             $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=81135

02/27/17 LEOLABS                                  $4.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=81134

02/27/17 Cordial                                  $6.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=81132

02/23/17 MomentFeed                               $16.3M
http://www.socaltech.com/intelligence/?action=showdeal&id=81126

02/23/17 AirMap, Inc.                             $26.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=81125

02/22/17 Maple Media                              $30.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=81063

02/22/17 Tala                                     $30.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=81062

02/21/17 Nimble                                   $12.6M
http://www.socaltech.com/intelligence/?action=showdeal&id=80965



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Upcoming Events This Month http://www.socaltech.com/Calendar
socaltech.com Calendar of Southern California High Tech Events

Submit your events at least two weeks in advance to:
http://www.socaltech.com/submitevent.html

March 16, Santa Monica -- Alumni Panel + Q&A with Techstars. Join Techstars
Los Angeles for an Alumni Panel and Q+A Session. This is a great
opportunity to learn more about Techstars mentorship-driven accelerator
programs, meet the teams, and hear from our alumni companies. See
http://www.socaltech.com/calendar/eventid/25640

March 18, Los Angeles -- "Steering Company Culture During Growth" with Sue
Funkhouser
by Preccelerator Program. Join the Preccelerator Program
for this exclusive event! According to Inc. Magazine, 75% of the CEOs of
privately held, high-growth companies that they surveyed, they said the
hardest thing about managing a growing workforce is "maintaining company
culture.. See http://www.socaltech.com/calendar/eventid/25650

March 20, Los Angeles -- LA’s Drone Summit. Join the TechCouncil of
Southern California, Starburst Accelerator and Make it In LA for an
evening with drone industry experts and thought leaders. Meet the rising
stars of the UAV universe as we discuss the trends, innovations and
predict how UAVs are changing the way we live. Enjoy good food and drinks
with frontier-pushing leaders and entrepreneurs. Presenations include:
Autonomous Cooperation in a Sky Full of Drones: What Could Be Possibly Go
Right? Dr. Tyler MacCready, APIUM Swarm Robotics; Scalable Autonomy:
Exploring the Advances, Opportunities, and Challenges of UAVs.  Use
DRTCOSC for member rate of $75NEW . See
http://www.socaltech.com/calendar/eventid/25651

March 22, Los Angeles -- Join us at the Pepperdine West Los Angeles
Graduate Campus and learn invaluable information about what it means to be
an entrepreneur. Breakfast provided. Are you looking to expand your
knowledge of new product innovation and commercialization? If the answer
is yes then this session is definitely for you! This session breaks down
the chaotic product innovation process into three simple sections. These
three sections, in priority order are: • Marketing • Technical Feasibility
• Protectability A significant portion of this talk covers Marketability,
since this is the area where 420f ventures fail for lack of creating a
needed product. The talk delves into the 4 Ps of Marketing; Product,
Price, Promotion, and Place as well as supporting content. The other two
Keys, Technical Feasibility and Protectability, will be covered as well.
This talk is particularly suited for those who are looking to expand their
knowledge of new product innovation and commercialization. See
http://www.socaltech.com/calendar/eventid/25590

March 22, Los Angeles -- The 14th Annual LAVA Venture Awards Dinner. LAVA
14th Annual Venture Awards Dinner. Celebrating 30+ years of service to the
Los Angeles Entrepreneurial Community. Featuring Frank Mottek, KNX1070
Business Hour Host as Master of Ceremonies. The Los Angeles Venture
Association (LAVA) will hold its 14th Annual Venture Awards Dinner to
recognize Southern California’s best venture-backed companies, and to
celebrate the induction of a special guest into the LAVA Hall of Fame. The
awards dinner will be attended by over 300 leaders in the Venture Capital
community, including CEOs and founders of successful emerging companies.
2017 Hall of Fame Honoree - Jeff Stibel.. See
http://www.socaltech.com/calendar/eventid/25626

March 22, Los Angeles -- MAKE IT Monthly - From Prototype to Scale: How to
Partner with Contract Manufacturers. You have a prototype, but now what?
Whether you’ve designed a garment or an electronic device, you can work
with contract manufacturers (CMs) to get your product manufactured; find
out how. Durolabs founder Michael Corr will provide practical advice for
getting your product off the ground. See
http://www.socaltech.com/calendar/eventid/25613

March 22, Los Angeles -- Venice Beach Tech Networking Mixer. Join the
fastest growing tech startup community in Los Angeles! Meet new people and
participate in lively discussions with outstanding names in the Silicon
Beach community. Register immediately for an Early Bird Ticket. See
http://www.socaltech.com/calendar/eventid/25627

March 25, Pasadena -- Caltech Entrepreneurs Forum - Funding. The Snapchat
Effect: How the company’s mega IPO may enhance the odds of your startup
getting funded.  Will LA overtake New York as the second most interesting
tech ecosystem after Silicon Valley? Will we witness more venture funding
and increased company valuations in the region?  Our program will open
with Chang Xu delivering a presentation highlighting the current state of
the venture capital industry as well as the unique qualities of LA Tech.
See http://www.socaltech.com/calendar/eventid/25629

March 28, Irvine -- Becoming Investor Ready - Deal Practice Pitch. Watch
three 12-minute investor presentations followed by investors’ questions.
You will see and experience what it is like to rapidly answer investor
questions and determine if you are ready to present your deal to potential
Angel Investors. See http://www.socaltech.com/calendar/eventid/25635

April 2, Pasadena -- N3XT CON 2017 - Entertainment, Technology, Startup.
Located in Southern California, N3XT CON 2017 will spotlight industries
that embody the LA spirit - Entertainment, Technology, and Startups.
Industry leaders from top companies such as Disney, LA Times, BuzzFeed,
and NBC will share their experiences at the conference. Daniel Seah, CEO
of Digital Domain, will give the keynote address discussing how technology
drives the entertainment industry. Afternoon panels will be broken out into
individual sessions discussing the fields of entertainment, technology  and
startup. A pitch competition will also be held. See
http://www.socaltech.com/calendar/eventid/25641

April 3, Los Angeles -- Data Center World. Global Conference for data
center, facilities and IT professionals.
http://global.datacenterworld.com/dcwg17/
. See http://www.socaltech.com/calendar/eventid/25536

April 3, Los Angeles -- HostingCon. See
http://www.socaltech.com/calendar/eventid/25540

April 4, Los Angeles -- Digital Summit LA. Event Name: Digital Summit LA
Dates: April 4-5, 2017. Brilliant speakers bring phenomenal content on
Marketing Strategies, UX & Design, Email, Search, Mobile, Video, SEO and
so much more. See http://www.socaltech.com/calendar/eventid/25586

April 4, Santa Monica  -- PUBLIC VENTURE CAPITAL: A GROWTH PATH YOU NEED TO
EXPLORE. Join us for a wine-tasting, reception and seminar to learn how to
access public venture capital in Canada (without needing to move there).
You will meet capital providers, dealmakers, and advisors who will discuss
why this is a growth path you should explore. See
http://www.socaltech.com/calendar/eventid/25644

April 4, Los Angeles -- Data Center World. Global Conference for data
center, facilities and IT professionals.
http://global.datacenterworld.com/dcwg17/
. See http://www.socaltech.com/calendar/eventid/25537

April 4, Los Angeles -- HostingCon. See
http://www.socaltech.com/calendar/eventid/25541

April 5, Carlsbad -- ViaSat MarketLink. EvoNexus. ViaSat will be selecting
early stage companies that impact technical areas in cybersecurity for
potential partnerships. Selected companies will be provided with a private
1-hour meeting with ViaSat executives. There is no fee for this
opportunity, simply apply. See
http://www.socaltech.com/calendar/eventid/25593

April 5, Murrieta -- Roadmap to Commercialization. Santa Ana District SBDC.
Why is the right business model critical to your venture start-up's
success? Can a bad value proposition kill your business? How well do you
really know your target customer? As a founder, your "Hero's Journey" will
be fraught with numerous obstacles, "uncertainty, fear and doubt". This
workshop series will help you determine and verify the right course for
your start-up, raise your odds of being funded, and build a scale-able,
sustainable company. In this workshop, you will learn how to.  -Search for
and discover your best niche customers  -Create the right value
propositions to motivate their purchases of your product  -Generate a
fund-able business model  -Grow a sustainable and profitable company
-Achieve an Optimal Exit Strategy. See
http://www.socaltech.com/calendar/eventid/25648

April 5, Los Angeles -- Data Center World. Global Conference for data
center, facilities and IT professionals.
http://global.datacenterworld.com/dcwg17/
. See http://www.socaltech.com/calendar/eventid/25538

April 5, Los Angeles -- HostingCon. See
http://www.socaltech.com/calendar/eventid/25542

April 6, Los Angeles -- Data Center World. Global Conference for data
center, facilities and IT professionals.
http://global.datacenterworld.com/dcwg17/
. See http://www.socaltech.com/calendar/eventid/25539

April 6, Los Angeles -- HostingCon. See
http://www.socaltech.com/calendar/eventid/25543

April 12, Corona -- Funding your Innovation. Santa Ana District SBDC. This
course is about selling your innovation to investors, grant proposal
reviewers, potential strategic partners, and to your intended customers.
They are each distinguishable in terms of how to be approached, but all
share very similar buyer behavior characteristics, especially in the face
of change and disruption. While a fast moving world can be exciting, when
you tell someone that your product is “innovative”, “revolutionary”,
“discontinuous”, “disruptive”, or “turning the way things are done on its
head”, you may see a lot of doors closed and protective barriers thrown up
against you. There are specific criteria that investors, partner prospects,
and grant proposal reviewers are basing their personal decisions upon. We
all need to understand buyer behavior and how people adopt innovations
through a market development life cycle if we want succeed in getting them
to open up to us. The following questions that plague entrepreneurs will be
answered:  1. Do you need to build better market traction?  2. Do investors
say that you are too early for them?  3. Are your target customers not
buying-in?  4. Do you wonder why less qualified products are more
successful in the market than yours?  5. Are you struggling to transition
from early market visionary customers to mainstream market success?. See
http://www.socaltech.com/calendar/eventid/25647



-----------------------------------------------------------------------


Sponsored by:

TVC Capital LLC (www.tvccapital.com)
Investments in and Acquisitions of Growing Software Companies

Silicon Valley Bank (http://www.svb.com).
Make next happen now.

Stubbs Alderton Markiles, LLP (http://www.stubbsalderton.com).
Business. Technology. Law. Vision.

Safire Partners (http://www.safirepartners.com).
SoCal-based executive search for emerging growth companies

Binary Pulse Technology Marketing (http://www.binarypulse.com).
We Create Demand for California's Technology Companies.

Key info (http://www.keyinfo.com)
infrastructure ~ connectivity ~ co-location ~ cloud

PricewaterhouseCoopers (http://www.socaltech.com/pwc).

Shimokaji IP (http://www.shimokaji.com)
Bettering Life Through Creative Ideas

La Visual (http://Lavisual.com)
A Branding, Product Strategy & Rapid Prototyping Accelerator

Email [email protected] for more information about sponsoring this
newsletter.
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