socaltech.com TechNews - Wednesday, March 22, 2017
Edited by Benjamin F. Kuo
ISSN: 1524-6736
http://www.socaltech.com/News
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Sponsored by:

TVC Capital LLC (www.tvccapital.com)
Investments and acquisitions of growing software companies.

Stubbs Alderton Markiles, LLP (http://www.stubbsalderton.com).
Business. Technology. Law. Vision.

PricewaterhouseCoopers (http://www.socaltech.com/pwc).

Key info (http://www.keyinfo.com)
infrastructure ~ connectivity ~ co-location ~ cloud

La Visual (http://Lavisual.com)
A Branding, Product Strategy & Rapid Prototyping Accelerator

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   --Purple Squirrel Raises $2.7M To Help You Network Your Way Into A Job
   --Green Commuter Launches Tesla Model X Vanpool Service
   --Edlio Acquires Sangha, Raises $40M
   --Microsemi Shutters Chinese Factory
   --Beautycon Media Gets $9M In Series A
   --Naritiv Acquired By Hootsuite
   --Rocket Lab Receives $75M, Joins Unicorn Club
   --Zadara Storage Expands Support To AWS Beijing

   MARKETPLACE
   --The 14th Annual LAVA Venture Awards Dinner - March 22nd
   --Introducing KeyCloud Backup and Recovery as a Service (BRaaS)
   --Square 1 Bank
   --Oracle
   --SoCal IP Law Group LLP - Serving the IP Needs of Technology Innovators
   --Stradling
   --Early Stage Commercial Insurance - Pacific Unified Insurance Agency

   RECENT JOB POSTINGS

   RECENT FUNDING

   EVENTS

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Recurring Revenue Conference  - April 26 -Los Angeles

Join local entrepreneurs, SaaS innovators, leading VCs, private
equity/angel investors April 26, 2017 at the Recurring Revenue Conference
(www.recurringrevenueconference.com)
presented by Sutton Capital Partners. Whether you are a SaaS or
subscription business, or if customer retention is critical to your
success, this is the venue to attend.  Register at:
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and use PROMO CODE: SocalTECH for 20% discount.  Questions? contact:
[email protected]

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Purple Squirrel Raises $2.7M To Help You Network Your Way Into A Job
----
Venice, California-based Purple Squirrel, a new startup focused on
helping people network with employees of existing companies in order
to get an inside track on jobs, has raised $2.7M in a seed funding.
The funding was led by CrossCut Ventures, and also included Greycroft,
Arena Ventures, Luma Launch and 500 Startups. The startup is led by
Jon Silber. According to Purple Squirrel, it is looking to match up
job seekers with employees at companies, and to prevent job seekers'
resumes from going into a black hole. The company's service focuses on
 matching up job seekers with "advocates" within companies, who are
compensated for talking to those job seekers about their employers.
http://www.socaltech.com/intelligence/index.php?action=showdeal&id=81880

Green Commuter Launches Tesla Model X Vanpool Service
----
Los Angeles-based Green Commuter said on Tuesday that it has begun its
vanpool operation in Los Angeles, using Tesla's Model-X 7 passenger
SUVs. According to Green Commuter, it has begun leasing its fleet of
Tesla Model X electric vehicles to vannpoolers, with a single vanpool
between Palmdale and Valencia, and 86-mile round trip daily commute.
Green Commuter says it plans to deploy an additional 10 Tesla Model X
vehicles in the spring, with plans to have the fleet at 50-80 units by
the end of the year.
http://www.socaltech.com/green_commuter_launches_tesla_model_x_vanpool_service/s-0069671.html

Edlio Acquires Sangha, Raises $40M
----
Los Angeles-based educational content management software developer
Edlio said late Tuesday that it has acquired Sangha, the developer of
a personalized, mobile parent interaction app. Financial terms of the
acquisition were not announced, however, Edlio said the acquisition
and integeration of Sangha was being funded by a $40M investment from
private equity investor L Squared. Sangha Co-Founders Pavan Batchu,
Srivatsan Srinivasan and Srikanth Thadakamalla have all joined Edlio
as paret of the acquisition. Edlio says it powers more than 5,000
school and district websites.

Microsemi Shutters Chinese Factory
----
Aliso Viejo-based semiconductor developer Microsemi said on Tuesday
that it has closed its manufacturing facility in China. According to
the company, the "lower value" discrete devices which were
manufactured at the facility are "not aligned" with its strategic
direction. Microsemi did not detail which devices in its lineup were
being manufactured at the plant, but said that its customers have been
notified and the process of closure is under way. The company said
there will be no material impact on its earnings due to the closure.

Beautycon Media Gets $9M In Series A
----
Los Angeles-based conference and digital media events operator
Beautycon Media, which operates conference and events focused on
fashion and beauty, has raised $9M in a Series A funding round. The
funding came from A+E Networks, Live Nation, and Main Street Advisors.
The company's other investors include BBG Ventures, Hearst Media,
Superfly, MACRO, Third Wave Digital, Troy Carter, Heather Parry, Guy
Oseary, James Lassiter, Peter Morton, Tyra Banks, Rachel Zoe,
Fullscreen Media, QueensBridge Venture Partners, Gleam Futures, Storm
Models, Bethany Mota and CAA. Beautycon is led by Moj Mahdara. The
company last raised funding in 2014.
http://www.socaltech.com/beautycon_media_gets_9m_in_series_a/s-0069668.html

Naritiv Acquired By Hootsuite
----
Los Angeles-based Naritiv, which produces online content for brands,
has been acquired by social media management firm Hootsuite, the two
said on Tuesday. Financial terms of the acquisition were not
announced. Hootsuite said that members of the Naritiv product team
will join Hootsuite as part of a new Los Angeles office. Hootsuite
said the acquisition specifically was geared towards the Snapchat
analytics solutions created by Naritiv. Naritiv was venture backed by
Luminari Capital, Third Wave Digital, Walt Disney Co., and Allen
DeBevoise.

Rocket Lab Receives $75M, Joins Unicorn Club
----
Huntington Beach-based RocketLab, which is developing rocket
technology specifically aimed at launching satellites into space, has
raised $75M in a Series D funding, which it says values the company in
excess of $1 billion. The funding was led by Data Collective, and also
included Promus Ventures, Bessmer Venture Partners, Khosla Ventures,
K1W1, and another un-named investor. The company says it has now
raised $148M in total. Rocket Lab is led by Peter Beck, and also has
major operations in New Zealand. Matt Ocko of Data Collective joins
the company's board alongside the new funding round.
http://www.socaltech.com/intelligence/index.php?action=showdeal&id=81874

Zadara Storage Expands Support To AWS Beijing
----
Irvine-based enterprise storage services provider Zadara Storage said
today that it has expanded its support for Amazon Web Services storage
regions, to AWS Beijing. Zadara said the expansion comes in a
partnership with Futong, which will make Zadara's VPSA Storage Array
at the Sinnet Technology Co., Ltd, data center. Zadara said the region
is its sixth AWS region internationally. Zadara's product provides
storage area network (SAN), network attached storage (NAS), and
object-based storage using cloud storage.


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The 14th Annual LAVA Venture Awards Dinner - March 22nd

The Los Angeles Venture Association (LAVA) will hold its 14th Annual
Venture Awards Dinner to recognize Southern California’s best
venture-backed companies, and to celebrate the induction of a special
guest into the LAVA Hall of Fame. The awards dinner will be attended by
over 300 leaders in the Venture Capital community, including CEOs and
founders of successful emerging companies. This year honors Jeff Stibel of
D&B Credibility.

Wednesday, March 22, 2017
5:30pm - 10pm
The Fairmont Miramar Hotel, Santa Monica

Register today!
https://lava.site-ym.com/events/EventDetails.aspx?id=902355&group=

------------------------------ADVERTISEMENT-------------------------------

Introducing KeyCloud Backup and Recovery as a Service (BRaaS)

Let’s face it - backups are generally a thankless job and the consequences
for getting it wrong can be grave. From evaluating current environments,
to proactively monitoring and managing systems, KeyCloud is involved in
every step of the process.

KeyCloud BRaaS is a fully managed backup and recovery solution for your
mission critical data. It includes the software, offsite storage and
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available, without the hassle of managing it yourself.

To receive a risk free 2 month trial of KeyCloud BRaaS, visit
http://www.keyinfo.com/braas-free-trial/

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Square 1 Bank

Square 1 Bank is a division of Pacific Western Bank, a Los Angeles-based
commercial bank with over $21 billion in assets. A full service financial
services partner to entrepreneurs and their investors, Square 1 provides
clients flexible resources and attentive service to help their companies
grow. Square 1 offers a broad range of venture debt, treasury and cash
management solutions through offices in top innovation centers: Atlanta,
Austin, the Bay Area, Boston, Chicago, Denver, Durham, Los Angeles,
Minneapolis, New York, San Diego, Seattle and Washington, DC. Pacific
Western Bank is a wholly-owned subsidiary of PacWest Bancorp
(NASDAQ:PACW). For more information, visit www.square1bank.com, or send an
email to [email protected].

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Oracle

Oracle offers a comprehensive and fully integrated stack of cloud
applications and platform services for small and mid-sized businesses. For
more information about Oracle (NYSE:ORCL), visit www.oracle.com. In Los
Angeles, contact Ryan Mondillo ([email protected]).

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SoCal IP Law Group LLP - Serving the IP Needs of Technology Innovators

IP Litigation . IP Transactions . Patent & Trademark Prosecution . IP
Strategy .

Westlake Village . Santa Barbara . Irvine.

[email protected] 805-230-1350 www.socalip.com

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Stradling

Stradling, Attorneys At Law (http://www.sycr.com)

Stradling Yocca Carlson & Rauth (“Stradling”) is a premier business law
firm with over 125 attorneys and 10 offices in the western US. The offices
are: Newport Beach, Santa Barbara, Santa Monica, San Diego, San Francisco -
SOMA, San Francisco - Financial District, Sacramento, Reno, Denver,
Seattle. The Firm’s corporate, litigation and public law practices are
well known for their expertise and depth.   Stradling's clients include
emerging and high growth public and private companies as well as private
equity funds, venture capital groups and their respective portfolio
companies. Widely recognized for its expertise, responsiveness and
outstanding client service, the Firm's size, structure, and culture allow
it to provide the highest quality representation while maintaining the
responsiveness and relationships commonly associated with smaller firms.



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Early Stage Commercial Insurance - Pacific Unified Insurance Agency

We are a commercial insurance broker working with startup and early
stage technology and E-Commerce companies to implement cost effective
strategies for their insurance and risk management programs. We
provide guidance and strategic planning during various phases and also
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Contact:

John Huttinger, CIC, CRM
Vice President
Ph#310-370-5000 Ext 3025  w  Fx 310-370-5454
[email protected]

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------------------------------------------------------------------------
RECENT JOB POSTINGS
More jobs at http://www.socaltech.com/Jobs
Members post jobs for free

Associate Recruiter, Los Angeles, Safire Partners
http://www.socaltech.com/showjob.php?id=5684

Senior Product Development Manager, Irvine, Belkin
http://www.socaltech.com/showjob.php?id=5680

Director of Communication Systems Engineering, Hawthorne, SpaceX
http://www.socaltech.com/showjob.php?id=5679

Marketing Manager, Los Angeles, Belkin
http://www.socaltech.com/showjob.php?id=5678

Software Engineer, Los Angeles, Factual
http://www.socaltech.com/showjob.php?id=5677

Interim Controller/CFO Consultants and other Accounting/Finance
Consultants, Los Angeles, Agility Financial Partners, LLC
http://www.socaltech.com/showjob.php?id=5676



------------------------------------------------------------------------
RECENT FUNDING SUMMARY

03/22/17 Purple Squirrel                          $2.7M
http://www.socaltech.com/intelligence/?action=showdeal&id=81880

03/22/17 Edlio                                    $40.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=81879

03/21/17 Rocket Labs                              $75.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=81874

03/15/17 ProducePay                               $7.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=81711

03/14/17 Oben, Inc.                               $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=81710

03/08/17 Virta Health Corp.                       $37.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=81519

03/08/17 iExhale                                  $1.9M
http://www.socaltech.com/intelligence/?action=showdeal&id=81517

03/08/17 Alignment Healthcare                     $115.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=81516

03/08/17 Wrapify, Inc.                            $3.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=81515

03/08/17 Conversion Logic, Inc.FKA Data Cloud     $9.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=81514

03/06/17 Raken                                    $2.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=81466

02/28/17 Tealium Inc.                             $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=81135

02/27/17 LEOLABS                                  $4.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=81134

02/27/17 Cordial                                  $6.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=81132

02/23/17 MomentFeed                               $16.3M
http://www.socaltech.com/intelligence/?action=showdeal&id=81126

02/23/17 AirMap, Inc.                             $26.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=81125



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Upcoming Events This Month http://www.socaltech.com/Calendar
socaltech.com Calendar of Southern California High Tech Events

Submit your events at least two weeks in advance to:
http://www.socaltech.com/submitevent.html

March 22, Los Angeles -- Join us at the Pepperdine West Los Angeles
Graduate Campus and learn invaluable information about what it means to be
an entrepreneur. Breakfast provided. Are you looking to expand your
knowledge of new product innovation and commercialization? If the answer
is yes then this session is definitely for you! This session breaks down
the chaotic product innovation process into three simple sections. These
three sections, in priority order are: • Marketing • Technical Feasibility
• Protectability A significant portion of this talk covers Marketability,
since this is the area where 420f ventures fail for lack of creating a
needed product. The talk delves into the 4 Ps of Marketing; Product,
Price, Promotion, and Place as well as supporting content. The other two
Keys, Technical Feasibility and Protectability, will be covered as well.
This talk is particularly suited for those who are looking to expand their
knowledge of new product innovation and commercialization. See
http://www.socaltech.com/calendar/eventid/25590

March 22, Los Angeles -- The 14th Annual LAVA Venture Awards Dinner. LAVA
14th Annual Venture Awards Dinner. Celebrating 30+ years of service to the
Los Angeles Entrepreneurial Community. Featuring Frank Mottek, KNX1070
Business Hour Host as Master of Ceremonies. The Los Angeles Venture
Association (LAVA) will hold its 14th Annual Venture Awards Dinner to
recognize Southern California’s best venture-backed companies, and to
celebrate the induction of a special guest into the LAVA Hall of Fame. The
awards dinner will be attended by over 300 leaders in the Venture Capital
community, including CEOs and founders of successful emerging companies.
2017 Hall of Fame Honoree - Jeff Stibel.. See
http://www.socaltech.com/calendar/eventid/25626

March 22, Los Angeles -- MAKE IT Monthly - From Prototype to Scale: How to
Partner with Contract Manufacturers. You have a prototype, but now what?
Whether you’ve designed a garment or an electronic device, you can work
with contract manufacturers (CMs) to get your product manufactured; find
out how. Durolabs founder Michael Corr will provide practical advice for
getting your product off the ground. See
http://www.socaltech.com/calendar/eventid/25613

March 22, Los Angeles -- Venice Beach Tech Networking Mixer. Join the
fastest growing tech startup community in Los Angeles! Meet new people and
participate in lively discussions with outstanding names in the Silicon
Beach community. Register immediately for an Early Bird Ticket. See
http://www.socaltech.com/calendar/eventid/25627

March 23, Santa Monica -- Vision, Mission & Values: A Workshop for
Growth-Stage Companies. The Junto Institute will be conducting a workshop
on how to craft Vision, Mission & Values statements. Ideal for founders
transitioning from operators to leaders and whose companies have 10-50
total employees, this workshop will help them craft and/or update the
essence of a growing company’s identity and its leadership strength - its
Vision, Mission, and Core ValuesNEW . See
http://www.socaltech.com/calendar/eventid/25654

March 23, Irvine -- TCVN VR Demo Night  - Eat + Talk + Demo. Virtual
reality and augmented reality technologies are finding new ways to enhance
our ability to perceive the world that surrounds us. At the TCVN VR Demo
Night, VR/AR industry professionals will be on a panel to share current
thoughts and challenges. Also, innovative companies will showcase and demo
the latest in VR/AR technology. This event is for VR/AR startups,
entrepreneurs, service providers, and investors. Be prepared to be
entertained and engaged at VR Demo Night at The Cove at UCINEW . See
http://www.socaltech.com/calendar/eventid/25652

March 25, Pasadena -- Caltech Entrepreneurs Forum - Funding. The Snapchat
Effect: How the company’s mega IPO may enhance the odds of your startup
getting funded.  Will LA overtake New York as the second most interesting
tech ecosystem after Silicon Valley? Will we witness more venture funding
and increased company valuations in the region?  Our program will open
with Chang Xu delivering a presentation highlighting the current state of
the venture capital industry as well as the unique qualities of LA Tech.
See http://www.socaltech.com/calendar/eventid/25629

March 25, Long Beach -- Saturday Afternoon Startup Workshop with Curt
Harrington, Patent&Tax AttorneyNEW . See
http://www.socaltech.com/calendar/eventid/25670

March 28, Irvine -- Becoming Investor Ready - Deal Practice Pitch. Watch
three 12-minute investor presentations followed by investors’ questions.
You will see and experience what it is like to rapidly answer investor
questions and determine if you are ready to present your deal to potential
Angel Investors. See http://www.socaltech.com/calendar/eventid/25635

March 28, Los Angeles -- LA Fintech Demo/VC Mix Mingle Network. Come mix
and mingle with other Financial Technologist's Tues January 24.  Learn
about the newest and fastest changes going on in financial technology.
Finance is undergoing a massive change some call the "financial paradigm".
 Laws from 1930-1940 (old right?) are getting broken down with
technological innovation in finance.  Find partners, talk about your
project, bounce ideas, discover LA FintechNEW . See
http://www.socaltech.com/calendar/eventid/25660

March 29, Los Angeles -- LA Ad Pros. With technology, the advertising
industry is going under massive disruption right now. Mix, mingle, and
network with other advertising professionals. Find partners with
advertisers, ad agencies, publishers, and ad tech companiesNEW . See
http://www.socaltech.com/calendar/eventid/25668

March 29, Santa Monica -- Alexa Accelerator Information Session. Please
join us for an evening of networking and an info session on the Alexa
Accelerator, powered by Techstars. Speaking about the program will be
Techstars Managing Director Aviel Ginzburg and Rodrigo Prudencio of
Amazon's Aexa Fund along with current Techstars Music founder Betsy McHugh
of Hurdl.NEW . See http://www.socaltech.com/calendar/eventid/25672

March 29, Irvine -- Navigating the Modern Hiring Process. This event will
provide you with the tools and resources to get through the modern hiring
process and learn more about the questions and tests that developers and
engineers get these days.  Whether you are seeking a new opportunity now
or would like to stay in-the-know with the current tech job market – this
event workshop is for you!NEW . See
http://www.socaltech.com/calendar/eventid/25666

March 30, Irvine -- A Talk With Chris Voss, Author of Never Split the
Difference. General Assembly. Join author Chris Voss for a discussion on
his latest book, Never Split the Difference , which offers a new,
field-tested approach to high-stakes negotiations—whether in the boardroom
or at home. Life is a series of negotiations you should be prepared for:
buying a car, negotiating a salary, buying a home, renegotiating rent,
deliberating with your partner. In this talk, Chris Voss - a former FBI
hostage negotiator - will share the effective negotiation tactics and
strategies he has honed over the years so that you too can become more
persuasive in both your professional and personal lifeNEW . See
http://www.socaltech.com/calendar/eventid/25665

April 2, Pasadena -- N3XT CON. Hear from industry leaders in technology,
entertainment and startups in three rooms at the Pasadena Convention
Center. Talks and panels on: AI, VR, IoT, Digital Media, Startups, Venture
Capital, Machine Learning, Women in Tech, Company Culture Reps from
companies like: Cisco System, Intel, Digital Domain,  Vizio, Disney
Interactive, Buzzfeed, NBC Universal, the Port of LA, Enplug, Kind
Traveler, SoGal, Spokeo and morNEW . See
http://www.socaltech.com/calendar/eventid/25655

April 2, Pasadena -- N3XT CON 2017 - Entertainment, Technology, Startup.
Located in Southern California, N3XT CON 2017 will spotlight industries
that embody the LA spirit - Entertainment, Technology, and Startups.
Industry leaders from top companies such as Disney, LA Times, BuzzFeed,
and NBC will share their experiences at the conference. Daniel Seah, CEO
of Digital Domain, will give the keynote address discussing how technology
drives the entertainment industry. Afternoon panels will be broken out into
individual sessions discussing the fields of entertainment, technology  and
startup. A pitch competition will also be held. See
http://www.socaltech.com/calendar/eventid/25641

April 3, Los Angeles -- Data Center World. Global Conference for data
center, facilities and IT professionals.
http://global.datacenterworld.com/dcwg17/
. See http://www.socaltech.com/calendar/eventid/25536

April 3, Los Angeles -- HostingCon. See
http://www.socaltech.com/calendar/eventid/25540

April 4, Los Angeles -- Digital Summit LA. Event Name: Digital Summit LA
Dates: April 4-5, 2017. Brilliant speakers bring phenomenal content on
Marketing Strategies, UX & Design, Email, Search, Mobile, Video, SEO and
so much more. See http://www.socaltech.com/calendar/eventid/25586

April 4, Irvine -- FundingPost Orange County VC & Angel Investor
Conference. Join us for this intimate VC & Angel Investor Conference.
Interested in meeting early-stage accredited investors in Orange County?
Then register for the FundingPost Investor RoundTable on April 4th, 2017
at 5:00pm. FundingPost has hosted 300+ sold-out venture events in 23
cities over the past 16 years. At our OC Angel Investor Roundtable, the
panel of investors will focus on pitching to early-stage investors, and
what it really takes to get them to write you a check! There will be
plenty of time for networking with the Investor panelists at ROC's amazing
Irvine based co-working space! The first 25 entrepreneur attendees to sign
up will also get the option to pitch their business idea in 1 min or less
in front of the investor panel and receive feedback as a group from the
panelNEW . See http://www.socaltech.com/calendar/eventid/25656

April 4, Santa Monica  -- PUBLIC VENTURE CAPITAL: A GROWTH PATH YOU NEED TO
EXPLORE. Join us for a wine-tasting, reception and seminar to learn how to
access public venture capital in Canada (without needing to move there).
You will meet capital providers, dealmakers, and advisors who will discuss
why this is a growth path you should explore. See
http://www.socaltech.com/calendar/eventid/25644

April 4, Los Angeles -- Data Center World. Global Conference for data
center, facilities and IT professionals.
http://global.datacenterworld.com/dcwg17/
. See http://www.socaltech.com/calendar/eventid/25537

April 4, Los Angeles -- HostingCon. See
http://www.socaltech.com/calendar/eventid/25541

April 5, Carlsbad -- ViaSat MarketLink. EvoNexus. ViaSat will be selecting
early stage companies that impact technical areas in cybersecurity for
potential partnerships. Selected companies will be provided with a private
1-hour meeting with ViaSat executives. There is no fee for this
opportunity, simply apply. See
http://www.socaltech.com/calendar/eventid/25593

April 5, Santa Monica -- FundingPost Los Angeles VC & Angel Investor
Conference. Join us for this intimate VC & Angel Investor Conference.
Interested in meeting early-stage accredited investors in LA? Then
register for the FundingPost Investor RoundTable on April 5th, 2017 at
2:00pm. FundingPost has hosted 300+ sold-out venture events in 23 cities
over the past 16 years. At our OC Angel Investor Roundtable, the panel of
investors will focus on pitching to early-stage investors, and what it
really takes to get them to write you a check! There will be plenty of
time for networking with the Investor panelists at Expert DOJO on 3rd St
Promenade in Santa Monica! The first 25 entrepreneur attendees to sign up
will also get the option to pitch their business idea in 1 min or less in
front of the investor panel and receive feedback as a group from the
panelNEW . See http://www.socaltech.com/calendar/eventid/25657

April 5, Murrieta -- Roadmap to Commercialization. Santa Ana District SBDC.
Why is the right business model critical to your venture start-up's
success? Can a bad value proposition kill your business? How well do you
really know your target customer? As a founder, your "Hero's Journey" will
be fraught with numerous obstacles, "uncertainty, fear and doubt". This
workshop series will help you determine and verify the right course for
your start-up, raise your odds of being funded, and build a scale-able,
sustainable company. In this workshop, you will learn how to.  -Search for
and discover your best niche customers  -Create the right value
propositions to motivate their purchases of your product  -Generate a
fund-able business model  -Grow a sustainable and profitable company
-Achieve an Optimal Exit Strategy. See
http://www.socaltech.com/calendar/eventid/25648

April 5, Los Angeles -- Data Center World. Global Conference for data
center, facilities and IT professionals.
http://global.datacenterworld.com/dcwg17/
. See http://www.socaltech.com/calendar/eventid/25538

April 5, Los Angeles -- HostingCon. See
http://www.socaltech.com/calendar/eventid/25542

April 6, Los Angeles -- Data Center World. Global Conference for data
center, facilities and IT professionals.
http://global.datacenterworld.com/dcwg17/
. See http://www.socaltech.com/calendar/eventid/25539

April 6, Los Angeles -- HostingCon. See
http://www.socaltech.com/calendar/eventid/25543

April 8, Los Angeles -- FounderMade - Future of Food Summit. A conference
for investment and discovery in the food industry that will include food
entrepreneurs, influencers, investors and innovative companies. NEW . See
http://www.socaltech.com/calendar/eventid/25667

April 12, Corona -- Funding your Innovation. Santa Ana District SBDC. This
course is about selling your innovation to investors, grant proposal
reviewers, potential strategic partners, and to your intended customers.
They are each distinguishable in terms of how to be approached, but all
share very similar buyer behavior characteristics, especially in the face
of change and disruption. While a fast moving world can be exciting, when
you tell someone that your product is “innovative”, “revolutionary”,
“discontinuous”, “disruptive”, or “turning the way things are done on its
head”, you may see a lot of doors closed and protective barriers thrown up
against you. There are specific criteria that investors, partner prospects,
and grant proposal reviewers are basing their personal decisions upon. We
all need to understand buyer behavior and how people adopt innovations
through a market development life cycle if we want succeed in getting them
to open up to us. The following questions that plague entrepreneurs will be
answered:  1. Do you need to build better market traction?  2. Do investors
say that you are too early for them?  3. Are your target customers not
buying-in?  4. Do you wonder why less qualified products are more
successful in the market than yours?  5. Are you struggling to transition
from early market visionary customers to mainstream market success?. See
http://www.socaltech.com/calendar/eventid/25647

April 12, Thousand Oaks -- Mobile Device Battery Breakthrough. Clean
Technology Council. Leland Smith shows how his new Millibatt can power the
new breed of devices and small wearables that were not feasible with
existing coin-cell or thin-film batteries. His batteries provide up to
times higher energy density. The impact of this technology is enormousNEW
. See http://www.socaltech.com/calendar/eventid/25669

April 13, Los Angeles -- Virtual and Augmented Reality Tech Salon. Join us
(FREE) to discover what is happening in the world of Virtual and Augmented
Reality. How will healthcare be transformed? Will I attend my college
lecture course virtually? How will the way we experience cinema change?
What will the definition of social situations evolve to mean? How small
will the world really get? How much can our imaginations actually
handleNEW . See http://www.socaltech.com/calendar/eventid/25671

April 18, Irvine -- Becoming Investor Ready - Art of the Fast Pitch. A
short Fast Pitch presentation (60 to 90 second) is a must have tool that
every entrepreneur should know how to eloquently deliver. When you have an
opportunity to give a quick snap shot of your venture you want to leave the
person with asking for more information. Watch other entrepreneurs master
the art of the 60-second investor presentations followed by investors’
questions. You will see what it takes to hone a succinct “elevator pitch”
for situations you need to quickly communicate your value proposition, and
gain the interest of potential partners and contributors. See
http://www.socaltech.com/calendar/eventid/25639



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We Create Demand for California's Technology Companies.

Key info (http://www.keyinfo.com)
infrastructure ~ connectivity ~ co-location ~ cloud

PricewaterhouseCoopers (http://www.socaltech.com/pwc).

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A Branding, Product Strategy & Rapid Prototyping Accelerator

Email [email protected] for more information about sponsoring this
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