-----Original Message----- From: "slavin"<[EMAIL PROTECTED]> Sent: 5/27/05 3:11:46 PM
Sorry for a post that's long and self-promotional, but I think it will be of interest to the folks on this list. Tomorrow will be the last ConQwest "big game" in Portland, Oregon. ConQwest is a promotional event in 10 cities for Qwest Wireless, which was developed by area/code (that's me, http://www.playareacode.com) with the ad agency SS+K. ConQwest is a high-stakes treasure hunt in the urban jungle. Five teams of high-school students, armed with Qwest Wireless phonecams, race through the city searching for treasure in the form of images called semacodes. Semacodes are the 2-D barcodes that can be captured by phonecam and decoded into digital information. The technology, pioneered by Semacode, Inc, was further refined by Dennis Crowley (of Dodgeball.com), and Kamida. In the game, the semacode are integrated into the city, as stickers, 20' high billboards, as small space ads in newspapers, and even in the backgrounds of fake ads for fake products, a highly visible "public secret." Players shoot the codes with phonecams to get points, and establish control over territory through the use of 15' high totem animals. It's a bit difficult to imagine, but here are some personal photos from last year: (1) Some of the players preparing for game, (2) In-game semacode billboard , (3) totem animals during a base challenge , (4) player shooting code in play , (5) game code in the local newspapers , (6) team with map and communications tactics. (full photo set at http://www.flickr.com/photos/[EMAIL PROTECTED]/sets/384041/) Just last week ConQwest won a Silver Clio, which I think is the first time a Clio was ever awarded to a game, or to a 15' inflatable mountain lion. Anyway, if you're in Portland, check it out, starting at 11AM tomorrow, from Pioneer Square. You can also follow the game live on the web, which displays the location-based info. The Tucson game, for example looked like this ... tomorrow's game isn't live yet, but will be here. _______________________________________________ Unwired mailing list [EMAIL PROTECTED] http://shoveler.ipl31.net/mailman/listinfo/unwired
