Color Broadband presented at SOCALWUG a few months ago:
COLOR BROADBAND PROVIDES LONG BEACH AIRPORT WITH WIRELESS INTERNET ACCESS IN NEXT PHASE OF CITY'S INTEGRATED 'HOT ZONE' PROJECT JetBlue Airways Joins City, Technology Consortium as Zone Expands LONG BEACH, Calif. (June 12, 2003) - In partnership with JetBlue Airways and the City of Long Beach, Color Broadband Inc., Southern California's leading wireless broadband provider, today announced the launch of the Long Beach Airport Wireless District, which provides airport visitors free high-speed Internet access throughout the entire facility. The Long Beach Airport WiFi "Hot Zone" is an extension of the public wireless Internet service deployed on the Pine Street downtown shopping district in January, with wireless access points provided by Intermec Technologies, portal site design by G-site Web Design and Consulting, and the server back-end by Vernier Networks. The Long Beach Airport Wireless District now offers Color Broadband's fiber stack service, or Hot Zone, free of charge, connecting Long Beach Airport visitors to the Internet while offering local businesses new marketing opportunities targeted to tourists and business travelers. Wireless users will be directed to the Internet through longbeachportals.com, the city's portal. The portal is designed to give local businesses and organizations with a Web presence as well as an opportunity to reach an audience that may be new to the area. The portal incorporates a "real time" events calendar, which enables merchants and organizations to list upcoming, events, sales, specials, entertainment or other services. Users also have access to flight times from JetBlue and other airlines, countrywide weather conditions and other travel information. From the portal, users are then free to surf the Internet. "This next phase of our pioneering Hot Zone project affirms and extends the City of Long Beach's technology leadership in what has become a global phenomenon," said Chet Yoshizaki, Manager, Long Beach Economic Development Bureau. "The involvement of JetBlue, coupled with the service provided by Color Broadband and all of the participating technology companies, is further evidence of the city's catalytic role in creating a new infrastructure for economic growth. The Long Beach Airport clearly plays a key role in that growth, and will be a model for other communities considering airport WiFi districts."' "The country's fastest growing airport is now also among the best connected," said Alex Wilcox, JetBlue's western customer service director. "JetBlue and the City of Long Beach have together made Long Beach Airport famous for friendly service and convenience. Today's announcement now makes our historic 1932 terminal a leader in passenger technology, providing all the airport's users with free, reliable, high-speed wireless Internet connection." The Long Beach Airport Wireless District is the newest stage in Color Broadband's integrated wireless network, developed with the assistance of the Long Beach Department of Public Works and the city's Economic Development Bureau, as well as Intermec, G-site and Vernier. The City of Long Beach plans to integrate a wireless Hot Zone that will eventually cover the entire downtown Long Beach area, including the Long Beach Convention Center and the Long Beach Marina. "The secret to the success of the Long Beach Hot Zone is that it's truly a zone, not a hot spot," said Fran McGrath, CEO, Color Broadband. "This is integrated, not ad hoc, with the portal tying each new area together in a strategic way. The point-to-multipoint access points utilized by the city provide the perfect solution for the Airport Wireless district and the city's other planned wireless hotspots. And JetBlue's participation is important not only for the airport, but as a signal to other companies that hot zones represent a bandwagon worth hopping aboard." The initial wireless hotspot network provided a coverage area on Pine Avenue beginning at Ocean Blvd. running north slightly beyond 4th Street. Utilizing the 802.11b standard, this network enables anyone with a laptop computer or PDA equipped with a compatible wireless card to access the Internet or answer email while enjoying a meal or relaxing along Pine Street. ABOUT COLOR BROADBAND Based in Long Beach, Calif., Color Broadband is a leading provider of business-class wireless broadband and integrated networking solutions to governments and to the small and mid-size enterprise. Color Broadband is dedicated to providing a reliable, cost-effective alternative to traditional access technologies through its point to multipoint networks, which function in the unlicensed bands and are currently deployed in Southern California. Color Broadband also provides information technology consultation and network provisioning. As it pioneers its business model, Color Broadband will serve the telecommunications needs of businesses throughout the Americas. Frank Keeney ---------------------------------------------------------------- Pasadena Networks, LLC. http://pasadena.net 626-676-4761 Wireless equipment, support and solutions. http://www.pasadena.net/shop/
