Intel Centrino Explained By Mike Outmesguine What exactly is Intel Centrino?
The Intel Centrino package is, for the most part, a marketing package for Intel components optimized for wireless networking. These include the Pentium M processor, the Intel 855 Chipset, and an Intel Wireless snap-in module. When a laptop maker puts all of these products into a laptop, they are allowed to use the Intel Centrino logo. Some laptop makers may not include all of the components together, and will not participate in the logo branding campaign. For example, the Pentium M, with its lower voltage and support for longer battery life, is a great laptop-ready processor. But the wireless module may not fit into the laptop vendors plans. In the past, such branding allowed computer companies to share costs of advertising with Intel - as long as the logo was displayed. Remember the "Intel Inside" and familiar musical chords in TV spots from years past? Computer companies got spiffed to put that logo in their marketing message. I believe we will find similar motivations with Intel Centrino. This branding and packaging is a great way to bring the concept of wireless to the mass-market. And with Intel backing a multi-million dollar marketing campaign, you can expect that people will become aware of it. I applaud Intel for coming up with this brand and putting out the message of "everywhere computing". The components of Intel Centrino: http://www.intel.com/products/mobiletechnology/centrino/index.htm?iid=ipp_dl c_procpmp+centrino& Intel Pentium M Processor: http://www.intel.com/products/notebook/processors/pentiumm/index.htm?iid=ipp _note+proc_pentium_m& Intel 855 Chipset Family: http://www.intel.com/design/chipsets/mobile/855_fam.htm?iid=ipp_centrino+tbl _855cf& Intel PRO/Wireless 2100 network connection: http://www.intel.com/products/mobiletechnology/prowireless.htm?iid=ipp_centr ino+tbl_prowireless& TV Advertisements of Intel Centrino: http://www.intel.com/intel/promotions/tv.htm?iid=Homepage+Ads_tvads_txt&; -- Mike Outmesguine President, TransStellar, Inc. Co-Founder, Southern California Wireless Users Group (SOCALWUG) Email: [EMAIL PROTECTED] AOL-IM: socalwug ICQ: 176284 Say: /OUT-mess-geen/ Direct: 1-818-889-9445 x102 Fax: 1-818-337-7420 Corporate Information: www.transstellar.com Wireless User Group: www.socalwug.org
