On Mon, May 5, 2014 at 4:26 PM, Katherine Maher <[email protected]> wrote: > That makes total sense for the audience of the reports, but if people > already have an incentive to read about them, they'll likely seek them out, > right? Maybe I'm too pessimistic, but my impression is that no, people working on such activities are not automatically finding these reports, and I understand it was one of the intentions of this blog post to get the word out to them (see also the calls to action at the end).
> > Social media at its best is about discoverability -- making sure that > interesting things meet existing audiences appetites, but also pique the > curiousity of non-core audience readers. Audience engagement is a ladder: if > the most engaged folks at the top of the latter are already a captured > audience who will seek out this information on their own, and likely read > the substance of the reports, plus the blog posts, we want to see if we can > pull people up from slightly lower rungs, who may just read the blog post > because of an interest in cultural institutions. Or program efficacy. Or > something similar... Anyway, </soapbox> > Yes, I agree. In the case of cultural institutions, we can build on the work others have been doing for the last four years or so to establish the term GLAM(-wiki), so at least it's not entirely a Wikimedia only insider term ;) In any case, the tweet did pretty OK, better than e.g. the one about the new datacenter (somewhat surprisingly): https://twitter.com/Wikimedia/status/463465106891083776 > > On Mon, May 5, 2014 at 4:16 PM, Tilman Bayer <[email protected]> wrote: >> >> Fair point, Katherine - it should be said that much of the envisaged >> audience for these reports consists of program leaders themselves (to >> use the terminology of the report authors), and that the term GLAM - >> as well as the #glamwiki hashtag - are established among them. But >> let's go with your version for the benefit of the general audience, >> throwing in an "etc.": >> >> *T: Understanding what works: 7 beta reports on the impact of editathons, >> collaboration with cultural institutions, etc. >> >> On Mon, May 5, 2014 at 3:44 PM, Heather Walls <[email protected]> >> wrote: >> > On Mon, May 5, 2014 at 3:40 PM, Katherine Maher <[email protected]> >> > wrote: >> >> >> >> Hi guys, >> >> >> >> I'm going to be the stand-in persona for someone who knows nothing >> >> about >> >> WMF programs. I would have no idea what GLAM is! May I suggest: >> >> >> >> t: Understanding what works: 7 beta reports on the impact of editathons >> >> and collaboration with cultural institutions. >> >> >> >> https://blog.wikimedia.org/2014/05/02/beginning-understand-what-works-measuring-impact-programs/ >> > >> > >> > I was going to ask if "beta" is important in this context. >> > >> > Is there a #GLAM that they use? I know that they love their GLAMness, >> > but I >> > do think it's good to use actual words for the sentence. >> > >> >> >> >> >> >> FB/G: LGTM, there's plenty of contextual information there that >> >> situates >> >> shorthands like GLAM clearly. >> >> >> >> >> >> On Mon, May 5, 2014 at 3:28 PM, Tilman Bayer <[email protected]> >> >> wrote: >> >>> >> >>> T: Beginning to understand what works: Read 7 beta reports on impact >> >>> of programs like editathons or GLAM partnerships >> >>> >> >>> >> >>> https://blog.wikimedia.org/2014/05/02/beginning-understand-what-works-measuring-impact-programs/ >> >>> >> >>> FB/G+: Read preliminary reports on the impact of seven kinds of >> >>> program activities supporting Wikimedia projects: Edit-a-thons, >> >>> editing workshops, GLAM partnerships, on-wiki writing contests, Wiki >> >>> Loves Monuments, other photo contests (like Wiki Loves Earth), and the >> >>> Wikipedia Education Program. >> >>> >> >>> >> >>> https://blog.wikimedia.org/2014/05/02/beginning-understand-what-works-measuring-impact-programs/ >> >>> (using >> >>> https://commons.wikimedia.org/wiki/File:Eval_report_cover_page.png >> >>> as uploaded image - since it's (c) by a WMF staff member.) >> >>> >> >>> The team wants to emphasize the beta nature of the results, so I >> >>> forwent that shortening opportunity. >> >>> -- >> >>> Tilman Bayer >> >>> Senior Operations Analyst (Movement Communications) >> >>> Wikimedia Foundation >> >>> IRC (Freenode): HaeB >> >>> >> >>> _______________________________________________ >> >>> Social-media mailing list >> >>> [email protected] >> >>> https://lists.wikimedia.org/mailman/listinfo/social-media >> >> >> >> >> >> >> >> >> >> -- >> >> Katherine Maher >> >> Chief Communications Officer >> >> Wikimedia Foundation >> >> 149 New Montgomery Street >> >> San Francisco, CA 94105 >> >> >> >> +1 (415) 839-6885 ext. 6635 >> >> +1 (415) 712 4873 >> >> [email protected] >> >> >> >> _______________________________________________ >> >> Social-media mailing list >> >> [email protected] >> >> https://lists.wikimedia.org/mailman/listinfo/social-media >> >> >> > >> > >> > >> > -- >> > Heather Walls >> > Communications Design Manager >> > WikimediaFoundation.org >> > [email protected] >> > >> > _______________________________________________ >> > Social-media mailing list >> > [email protected] >> > https://lists.wikimedia.org/mailman/listinfo/social-media >> > >> >> >> >> -- >> Tilman Bayer >> Senior Operations Analyst (Movement Communications) >> Wikimedia Foundation >> IRC (Freenode): HaeB >> >> _______________________________________________ >> Social-media mailing list >> [email protected] >> https://lists.wikimedia.org/mailman/listinfo/social-media > > > > > -- > Katherine Maher > Chief Communications Officer > Wikimedia Foundation > 149 New Montgomery Street > San Francisco, CA 94105 > > +1 (415) 839-6885 ext. 6635 > +1 (415) 712 4873 > [email protected] > > _______________________________________________ > Social-media mailing list > [email protected] > https://lists.wikimedia.org/mailman/listinfo/social-media > -- Tilman Bayer Senior Operations Analyst (Movement Communications) Wikimedia Foundation IRC (Freenode): HaeB -- Sent from Gmail Mobile
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