Hi everyone,

Firstly, this email is a bit of a departure from the usual, but I hope it
isn't off-topic and this discussion will be useful for others!

This is mainly targetted at those who run social media accounts for Wiki
events.

Using Wikimania as an example, I notice that Wikimania has multiple
presences on Facebook - pages, groups, events.  I assume we are all broadly
familiar with the technical differences, but for those who are involved
with these at a practical level - how is it working out?

I notice each year has a new "page"; as well (this year and last year) an
associated "event" page:
https://www.facebook.com/wikimania2013 / (no event)
https://www.facebook.com/Wikimania2014 /
https://www.facebook.com/events/569375129849190
https://www.facebook.com/wikimania2015 /
https://www.facebook.com/events/367859576719817

I was surprised that there was a new page set up each year - losing
valuable followers.  I guess bid teams want to set up their own page to
promote their bid before it is confirmed (as well as promote it in the
period prior to the event before theirs).  It seems the URL
https://www.facebook.com/wikimania is taken by a profile of someone
completely unrelated.  Was this an influence in going down the "annual new
page" route?

Other questions:
Has anyone found downsides to this page/event paired arrangement? Unneeded
duplication?
Would you recommend running it as an "event" page only in future?
Pages offer features such as analytics, etc - but is a separate page
worthwhile for a one off event?

Any insights greatly appreciated :)

Regards,

Charles / User:Chuq
Wikimedia Australia
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