I'm just gonna jump into this really quickly Love all this invested interest in our content curation and distribution btw. : )
Hi Tilman, I remember those days back in 2012, 2013, and even early 2014 when we were doing that. I didn't have access to our accounts then, but I do remember helping you guys draft that sm; I also remember using that meta page and having phased out as well. Such a different time those days.... "This is still true today, but using that logic we should only ever tweet/post about the blog." <- I'm certainly glad this has changed. "Our social platforms are strong but achieve really quite awful engagement at the moment (almost 5 million Facebook likes, yet only something like 50,000 impressions on average). Working on increasing the posting quantity and quality should improve that." My caveat for the above is that, as you may know, our accounts are deliberately slated by Fb's Edgerank algorithm because we are a major brand with a verified account; hence, we have our total reach cut to a very low percentage of what it ought to be (down 90%). Furthermore, if you are to look at our dashboard, our "awful" engagement is being offset by our increased distribution of the content our followers except from official Wikipedia digital properties in the first place: Wikipedia articles. Whereas a bulk of blog content may peak about 1% engagement rate, it is evident by sheer URL clicks (over 7,000 for a Wikipedia article shared last week, whereas the average is about 482 for a post) and people reached (said post reaching nearly 400,000, with 2% engagement). "Impressions" is actually not the right term just a FYI; "Impressions" is referential to the number of times a post is seen on the network, which is the main "reach metric" we have available for us on Twitter. /ducks On Thu, Aug 6, 2015 at 3:26 PM, Tilman Bayer <[email protected]> wrote: > On Thu, Aug 6, 2015 at 10:58 AM, Ed Erhart <[email protected]> wrote: > > This sums it up pretty well, for those on the list without the benefit of > > context. Sigh. :-) > > > > Michael, Andrew, and I also discussed setting up a page where > Wikipedians of > > all languages could come and propose social posts for us that link to > > articles they've written. I figured that we could adopt the DYK/TIL > format > > for that. > > As in indicated in the previous email, we set up such a page back in > 2013 and ran it for a while, see e.g. > https://meta.wikimedia.org/wiki/Social_media/Calendar/2014/01 > Back then we drafted and reviewed in parallel on that Meta page and on > this mailing list, which involved a significant amount of overhead. > Also, because few people besides Matthew and myself were checking > their Meta watchlist often enough, this mailing list proved to be a > much more reliable venue for people to post SM ideas for review and > get a timely response. That's why the Meta page became inactive, in > contrast to this mailing list. Having said that, it might be worth > another try, assuming you have a critical mass of SM team members who > are living the wiki lifestyle to a sufficient degree in order to > ensure that submissions there get noticed and reviewed like they do > here ;) > > > > > > --Ed > > > > On Thu, Aug 6, 2015 at 12:33 PM, James Alexander < > [email protected]> > > wrote: > >> > >> Heh, fair point there was a lot of context missing there ;) > >> > >> For the record I'm all in favor, and I was doing a cheap joke for the > >> entertainment of those who knew the history :) > >> > >> The worst problems are usually something that we will have on our radar, > >> these articles are not hard to quickly review, and the community IS > actually > >> very good at reviewing these. When there are DYKs we're not interested > in > >> sharing there is no issue skipping them, there are 24 a day :) it's not > like > >> we're going to run out. > >> > >> James Alexander > >> Community Advocacy > >> Wikimedia Foundation > >> (415) 839-6885 x6716 @jamesofur > >> > >> On Thu, Aug 6, 2015 at 10:28 AM, Joe Sutherland > >> <[email protected]> wrote: > >>> > >>> Okay, fair point. In fairness I think something like that's unlikely to > >>> happen in the future :P > >>> > >>> (For context for those unaware, he's talking about this: > >>> https://en.wikipedia.org/wiki/Gibraltarpedia ... think this may have > been > >>> pre-Katherine :) ) > >>> > >>> On 6 August 2015 at 18:26, James Alexander <[email protected]> > >>> wrote: > >>>> > >>>> On Thu, Aug 6, 2015 at 10:16 AM, Joe Sutherland > >>>> <[email protected]> wrote: > >>>>> > >>>>> It's gotten a lot better in fairness. Checking the article isn't > awful > >>>>> before we publish it on social is also pretty trivial, thankfully. > >>>>> > >>>>> Joe > >>>> > >>>> > >>>> Yes.... Yes it has.... > >>>> > >>>> BUT DYK that Gibraltar was ceded to Britain "in perpetuity" under the > >>>> Treaty of Utrecht in 1713? > >>>> > >>>> /Ducks/ > >>>> > >>>> James Alexander > >>>> Community Advocacy > >>>> Wikimedia Foundation > >>>> (415) 839-6885 x6716 @jamesofur > >>>> > >>>> _______________________________________________ > >>>> Social-media mailing list > >>>> [email protected] > >>>> https://lists.wikimedia.org/mailman/listinfo/social-media > >>>> > >>> > >>> > >>> > >>> -- > >>> Joe Sutherland > >>> Communications Intern [remote] > >>> m: +44 (0) 7722 916 433 | t: @jrbsu | w: JSutherland > >>> > >>> _______________________________________________ > >>> Social-media mailing list > >>> [email protected] > >>> https://lists.wikimedia.org/mailman/listinfo/social-media > >>> > >> > >> > >> _______________________________________________ > >> Social-media mailing list > >> [email protected] > >> https://lists.wikimedia.org/mailman/listinfo/social-media > >> > > > > > > > > -- > > Ed Erhart > > Editorial Intern > > Wikimedia Foundation > > > > _______________________________________________ > > Social-media mailing list > > [email protected] > > https://lists.wikimedia.org/mailman/listinfo/social-media > > > > > > -- > Tilman Bayer > Senior Analyst > Wikimedia Foundation > IRC (Freenode): HaeB > > _______________________________________________ > Social-media mailing list > [email protected] > https://lists.wikimedia.org/mailman/listinfo/social-media > -- Michael Guss Research Analyst Wikimediafoundation.org [email protected]
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