Some facts. Softimage work done by the likes of glassworks, mill, analog, aka, 
passion and others have been winning the major share of the prestigious BTAA 
and Cannes lions for the last 10 years and in the last 3 it has been an 
overwhelming round.

Well said Adrian

Jb 

Sent from my iPhone

> On 20 Dec 2013, at 14:56, Christian Gotzinger <[email protected]> wrote:
> 
> Thank you, finally some positivity! I never participate in all the rants 
> because they annoy me to no end.
> 
> 
>> On Fri, Dec 20, 2013 at 12:50 PM, adrian wyer 
>> <[email protected]> wrote:
>> Hey guys, just wanted to raise some points regarding the general mood of 
>> users and the future of our little group....
>> 
>>  
>> 
>> Lately the list has been falling into the habit of turning many threads into 
>> a doom saying, end-of-the-world kind of vibe (not discounting my self here)
>> 
>>  
>> 
>> When i first joined this list (and the much missed Discussion list) it was 
>> an invaluable resource for shared knowledge, instruction, encouragement and 
>> feedback (both positive and negative) also it was great place to find out 
>> about cheese and monkeys! (i'm looking at you Ed)
>> 
>>  
>> 
>> While i still find the list to be a hugely valuable resource for techniques 
>> and news, we are occasionally running into the doom laden tech equivalent of 
>> Godwin's law!
>> 
>> This list is a gift, as many of you know, when compared with other online 
>> forums/mailing lists, in that it's mostly self moderated and, on the whole, 
>> a nice place to hang out.
>> 
>> There's obviously been some doubt and uncertainty regarding the future of 
>> our software (no different from many other package's forums, the industry IS 
>> constantly shifting), and believe me i have a VERY vested interest in the 
>> continued use of Soft, i have NO intention of abandoning ship at the first 
>> sign of choppy waters. (frankly i'd rather step away from the computer, than 
>> be forced to learn an older/inferior application).... But there IS a future, 
>> the app isn't dead, the community might be smaller, but there is still a 
>> wealth of skill and experience here, and i hope, by force of will, we'll be 
>> able to keep the fires burning!
>> 
>>  
>> 
>> If anything is going to bring about the end of Softimage as we know it, it 
>> won't be some bean counter in an office at Autodyne (cyberdesk?) it will be 
>> the lack of users....
>> 
>>  
>> 
>> While we can't 'make' autodesk push soft, our work speaks volumes for it's 
>> quality, and that work is getting better and more high profile than it's 
>> been in ages.
>> 
>> What we CAN do is tell people in the industry how enabling the software is, 
>> how it helps us hit deadlines, create amazing imagery and break technical 
>> boundaries that other DCC apps really do struggle with. By spreading the 
>> word other software users and students get to hear what a great app it is, 
>> they might try it, they might get hooked, and then we benefit by having a 
>> new talent pool. If there's demand, then more courses will be taught using 
>> the app and as long as freelancers keep coming up through the ranks, 
>> there'll be a demand for new versions of the software (and new innovations 
>> and features)
>> 
>> I have friends who've come across from other apps to use Soft, primarily for 
>> ICE, but then have realised what a great all round app it is.... come for 
>> the ICE, stay for the object model/rendertree/passes etc, etc, etc!
>> 
>>  
>> 
>> I'm not preaching/ranting (much) i just want to put it on a public space 
>> that i love my software, i believe we are empowered to help keep it alive, 
>> and they'll get it off me when they pry it from my cold dead fingers!!
>> 
>>  
>> 
>> oh and merry christmas, you cheesy monkey boys (and girls)
>> 
>>  
>> 
>> a
>> 
>>  
>> 
>> Adrian Wyer
>> Fluid Pictures
>> 75-77 Margaret St.
>> London
>> W1W 8SY 
>> ++44(0) 207 580 0829
>> 
>> 
>> [email protected]
>> 
>> www.fluid-pictures.com
>> 
>>  
>> 
>> Fluid Pictures Limited is registered in England and Wales.
>> Company number:5657815
>> VAT number: 872 6893 71
> 

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