For historical perspective, you need to know that we were owned by Microsoft in 1998, and there was no indication that SGI or the Mac would come back from the dead. The company began to consider the Film industry as "legacy" and that games would be the future. The product was named after the name of the game exchange format to subtly suggest that. Max also had taken the Windows NT jump, with huge success.
Well Microsoft hasnt gotten any better at predicting tech since. Smart phones, tablets, pretty much anything internet based ;)= <table width="100%" border="0" cellspacing="0" cellpadding="0" style="width:100%;"> <tr> <td align="left" style="text-align:justify;"><font face="arial,sans-serif" size="1" color="#999999"><span style="font-size:11px;">This communication is intended for the addressee only. It is confidential. If you have received this communication in error, please notify us immediately and destroy the original message. You may not copy or disseminate this communication without the permission of the University. Only authorised signatories are competent to enter into agreements on behalf of the University and recipients are thus advised that the content of this message may not be legally binding on the University and may contain the personal views and opinions of the author, which are not necessarily the views and opinions of The University of the Witwatersrand, Johannesburg. All agreements between the University and outsiders are subject to South African Law unless the University agrees in writing to the contrary. </span></font></td> </tr> </table>