Exactly Raff! that IS the point, in the long run I think this company will have to learn the lesson many others have. People will pay good money for good service and products, Apple know this and have reaped the rewards.
N Personally I find the offer monetary value itself barely relevant. Let me explain: It's more the fact a person as highly positioned as him keeps in touch with people who have hardly anything to do with his products and is wiling to jump a whole chain of decision makers and bureaucracy to make something happen in a few hours that matters to me.

