If we knew who a letter like this could be sent to, we could all copy it
into an e-mail and individually send it to that person.


On 10 March 2014 12:13, Amaan Akram <[email protected]> wrote:

>
> Alastair, brilliant letter. Here's hoping other studio executives will
> chime in.
>
>
>
>
> On 10 March 2014 11:44, Martin Chatterjee <
> [email protected]> wrote:
>
>> Alastair,
>>
>> excellent letter and spot on. Thanks for taking the effort. I hope this
>> letter does not "just" stay inside this mailing list but gets more exposure
>> as well.
>>
>> -M
>>
>> --
>>        Martin Chatterjee
>>
>> [ Freelance Technical Director ]
>> [   http://www.chatterjee.de   ]
>> [ https://vimeo.com/chatterjee ]
>>
>>
>> On Mon, Mar 10, 2014 at 12:35 PM, Morten Bartholdy 
>> <[email protected]>wrote:
>>
>>>   Thank you for posting this - my sentiments exactly Alastair - very
>>> well put.
>>>
>>>
>>>    Softimage is the very reason why we can handle complex stuff with a
>>> very small crew. With Maya on the horizon we will be less effective and
>>> have to hire more freelance TD's to get the same things done => less money
>>> earned.
>>>
>>>
>>>    Morten Bartholdy
>>>
>>>  VFX Supervisor
>>>
>>>  Gimmickvfx.com
>>>
>>>
>>>
>>>
>>>
>>> Den 10. marts 2014 kl. 11:20 skrev Alastair Hearsum <
>>> [email protected]>:
>>>
>>>  Folks
>>> Dan Y and other folks, I hope this comes across as firm but reasonable.
>>> I will post it on other appropriate sites. Any ideas on that front?
>>>
>>>  * An open letter to Autodesk. *
>>>
>>>  Dear Autodesk
>>>
>>>  My name is Alastair Hearsum. I'm a founding partner, director and head
>>> of 3d at Glassworks. If you haven't heard of us, we are a small to midsized
>>> company which has been creating VFX and animation for TV commercials for
>>> markets around the world, for the past 20 years. We have branches in
>>> London, Amsterdam and Barcelona. We create innovative and multi award
>>> winning work and we use Softimage.
>>>
>>>  Your announcement that you are retiring Softimage has left us
>>> saddened, disappointed and not a little angry. The anger for two reasons;
>>> that you have shot the racehorse of the 3d software world in the head in
>>> its prime but also that you didn't consult with us about this assassination
>>> or discuss any of your plans for the future with us. We have no idea what
>>> the future from you holds. We are big and longstanding users of other
>>> Autodesk products as well as Softimage. The puzzling thing is,
>>> technologically speaking, there was no writing on the wall as there was
>>> with Henry and Flame, for example, or these days with Flame and Nuke.
>>>
>>>  We have been punching above our weight, in London, for the past 20
>>> years competing well with the much larger organisations of MPC, Framestore
>>> and The Mill. One of the reasons we have been able to do that, apart from
>>> the deep talent of our crew is, I believe, because of the software that we
>>> chose. I'm nearly 150 years old  now but I still sit at the computer making
>>> pictures for TV commercials to the same arduous schedule that I always
>>> have. So I know what I'm talking about. For a period a few years back we
>>> had a 50/50 split of Maya and Softimage. We chose to go 100% Softimage. Its
>>> better for the work that we do and the sector we are in. Its no coincidence
>>> that all the finalists in the recent British Animation Awards (tv
>>> commercials) did their work in Softimage. Similarly, both silver and gold
>>> award winners in the 3d animation category at this year's British
>>> Television Advertising Craft awards were Softimage companies.
>>>
>>>  You may well go on to list major work that's been done in Maya. Sure
>>> there has, and great work too. But Maya is used as a shell in the major
>>> film effect companies. It is heavily customised and unrecognisable as the
>>> product you ship. We have our proprietary software and tailored workflow as
>>> well, but Softimage remains pretty much untouched. It is lean, efficient,
>>> and the ICE environment is innovative and empowering.
>>>
>>>  So you've done it. What's next? Like I said we have had vague
>>> information about what the future holds. We hear rumours about bi-frost and
>>> that's about it. From what I understand from various sources there are no
>>> plans to replicate the efficient workflow and full ice functionality that
>>> made us so productive. You have offered free transitionary licenses of Maya
>>> with the threat of having to discontinue using Softimage in 2 years time.
>>>
>>>
>>>  The final thought is not just about what software is best for our
>>> future but also about what sort of software supply company we want to get
>>> into bed with. The attributes that come top of my list: listening to
>>> customers, acting on their recommendations, speedy development, innovation.
>>> Now does that sound like you?
>>>
>>>  Alastair Hearsum
>>> Glassworks.
>>>
>>>
>>>
>>>  --
>>> Alastair Hearsum
>>> Head of 3d
>>> [image: GLASSWORKS]
>>>  33/34 Great Pulteney Street
>>> London
>>> W1F 9NP
>>> +44 (0)20 7434 1182
>>> glassworks.co.uk <http://www.glassworks.co.uk/>
>>> Glassworks Terms and Conditions of Sale can be found at glassworks.co.uk
>>> (Company registered in England with number 04759979. Registered office
>>> 25 Harley Street, London, W1G 9BR. VAT registration number: 867290000)
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>>>
>>>
>>>
>>
>>
>
>
> --
> 3D Artist/TD @ The Mill, London
> http://www.amaanakram.com
>



-- 

Chris Marshall
Mint Motion Limited
029 20 37 27 57
07730 533 115
www.mintmotion.co.uk

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