I guess what I try to say is: You want the Artists because the Artists are the only ones in the whole DCC pipeline that actually have to commit to anything.
First and foremost, investing life time to learn the tools. Everybody else is tempted to strive to NOT commit. Opening licensing down to convenient rental modes and a stronger feeling of "being in control" of sofware usage actually enables everybody else but the Artists to commit even less - as a decision can be postponed or reversed easier than before. That´s a bad thing. It means a general, more long-term commitment can be reduced without consequences. The result will be more pressure and less revenue. Cheers, tim On 24.03.2014 09:19, Tim Leydecker wrote:
Thanks for sharing that response. I can see why moving to a cloud based service can be tempting when looking at the recent news from Adobe: http://www.adobe.com/news-room/pressreleases/201403/031814Q1FY2014results.html If you then go and look into this press release: http://www.adobe.com/news-room/pressreleases/201403/031014AdobeLicenseAgreementwithDoD.html You might want to take a moment and think about this snippet: "While these commercial applications utilize online services, they also support offline and private cloud implementations—as used by government for enterprise deployments." -- For me as a customer, I might actually welcome the ease of licensing and additional short term rental options Adobe is now able to offer. Autodesk´s expansion of licensing models is also a welcome thing, as a freelancer, I get more options to budget a project and actually get it done. But. The above is not about a specific function of the content creation software, it´s all about the access to such software and licensing it´s usage. In terms of focus, it´s a bit like working in a TVC/commercials project. The pool of people claiming responsibility and credit easily extends into the 100´s, the group of people actually doing all the artwork boils down to a small few. Everybody else just reserves their right to take their cut by status. As cool as it is to review a TVC on a retina display iphone, google cast it around the office or order a sandwich while idling around bored in a suite, that´s not where the money is spent for software. The actual software is used by only the few doing the artwork. Not by all the guys riding their back. Like ticks, they don´t invest, they want it for free. I´m not sure you want them. You want the artists. Cheers, tim
