Doing Well – and Doing Good

Posted by Guest Contributor on Apr 16, 2013

Guest blogger Ellen J. Kennedy, Ph.D., is the Founder and Executive
Director of World Without Genocide at William Mitchell College of Law.

Sometimes the world works in mysterious ways. We wind up doing the
right thing without even realizing it.

I use a notebook computer made by Acer. I actually have two, one that
I keep at home and one that I carry around with me every day to
meetings, classes, and occasionally to Starbucks. I didn’t even
realize when I bought them that Acer is ranked fairly high on the
Enough Project's electronic scoring system. The Enough Project's ranks
the world’s leading companies that manufacture small electronics -
phones, cameras, computers, printers, chips, etc. These companies all
buy minerals from the Democratic Republic of Congo to use in their
products.

Some companies, like Acer, Intel, HP, and Philips, are ranked in the
Enough Project's green zone because they have begun tracing their
supply chains back to the source of the minerals used in their
products. The companies in green are helping to reduce the violence in
Congo stemming from access to the mineral wealth under the ground.
Other companies, like Canon and Nintendo, aren’t on board with these
efforts and they’re in the red zone. These companies have done almost
nothing to improve their supply chain management.. Companies in the
middle, in the yellow zone, like IBM, Toshiba, and Sony, are moving in
the right direction but could do more.

Acer’s green zone ranking means that the company “takes steps to audit
their supply chains, pushes for legislation, exercises leadership in
industry-wide efforts, and helps the Democratic Republic of Congo
develop a clean trade.”

By accident, I bought a product that reflects my values.

I care a great deal about the violence being perpetrated in Congo,
especially about the violence directed towards women and girls. I care
that nearly 6 million people in Congo have been killed since 1996 in
the worst violence since World War II and that most people don’t know
about it. I care that every one of us can make a small difference in
this conflict by buying our electronics from companies that are
exercising leadership on this issue.

This is what the Enough Project's Conflict-Free Initiative is all
about: buying responsibly. Individuals and leaders at colleges,
cities, states, and organizations are looking at the company rankings
and making purchase decisions in line with their values.

More than a hundred colleges and universities around the country have
agreed to support a ‘conflict-free resolution’ to encourage
electronics purchasing from those green-lighted companies and to
engage in positive ways with those companies that aren’t yet on board.
I work at William Mitchell College of Law. Last week, our student body
signed onto this resolution with a strong show of support and we look
forward to administrative support soon.

My home state of Minnesota, I’m very proud to say, does nearly all of
its business with Dell, HP, Apple, and others near the top of the
list. And like me, the people making these multi-million-dollar
purchasing decisions were doing so without even knowing about the
conflict-free initiative or which companies were committed to being a
part of the solution in eastern Congo.

World Without Genocide has been raising awareness about the crisis in
Congo for several years. We've held events at which we've shown films
about Congo, brought in experts from the Enough Project, and invited
refugees from Congo to share their stories. We've advocated for
support for the Conflict-Free Campus Initiative at William Mitchell
College of Law and at the University of Minnesota. We worked with the
City of Edina Human Rights and Relations Commission to achieve passage
of a conflict-free resolution for that city. At our Summer Institute
for High School Students in 2012, John Bagwell, the Enough Project's
Outreach Director, came to Minnesota and inspired our students to take
action at their schools and cities.

The moral of the story is that many companies do well in business
because they do good. Their values affect how they do business in
every way. Let’s support those companies, and let’s also reach out to
the others and urge them to become part of this important effort. Our
individual actions make a difference and together we can challenge the
violence in Congo.

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