Does Social Media have a role in African Politics?

TechPost Staff | May 1, 2013


Jonathan Kyobe

Editor’s Note: Jonathan Kyobe is a contributing writer for the
TechPost. He  is an IT Consultant, a Web and Graphic  Designer,
blogger, Model and a Sport fanatic. Follow  @yellojona on twitter.

On March 4, 2013 Kenya held its presidential elections which were
viewed by most analysts as largely free and fair. However, we must
also note that social media and most notably Twitter had a very
significant role to play towards the outcome of this election which
Uhuru Kenyatta eventually won. Anyone that uses twitter regularly must
be remembering the hash tags  #kedebate2013,  #kenyadecides and
#254decides which were used so often before, during and after the
elections. Kenyans used these  to monitor events, exchange opinions,
get updates and rally for support for their candidates. Social media
has its place in the politics of Africa and that of the whole world at
large, or does it?



Just like in Kenya, social media played a very important role in
presidential elections in Ghana in 2012, Nigeria elections in 2011,
Zambia elections in 2011 and South Africa.

We can’t talk about the role of social media in African’s politics and
we don’t talk about Egypt. In the wake of the uprisings, Egyptians
made use of social media to organize and inform the citizens about
public protests. It provided a platform for people who were frustrated
with the status quo to voice their opinions and gather support for
coordinated protests. This finally led to the resignation of the
president of Egypt, Muhammad Hosni Mubarak, on 11 February 2011.

The influence of social media has, however, not dissipated since
Mubarak’s resignation. Debates on a multitude of political issues are
constantly contested on various online social platforms. The social
media activity surrounding the June 2012 Egyptian presidential
elections served as an example of how social media is still playing a
determining role in Egypt. There are also those who believe that in
the future social media can serve as an indicator, or even a
predictor, of election outcomes. The results from processing these
sentiments show that the victory of Mohammed Morsi may have been
predicted even before the second round of the election.

Most interestingly there is a new breed of politician who is not only
content with being a commentator on social media platforms, but wants
to use technology to influence politics and social reform. Obama did
it well, email and social media played critical roles in the process
of moving his political agenda throughout the 2008 campaign. Not only
did he tweet up a storm, he built relationships with his constituency,
donors and voters by sending email campaigns that had one underlying
message, “Yes we can!” , Obama used email to engage the younger
generation of Americans.  No other presidential candidate in history
raised as much funds as he did, and all this was underpinned by a
unified digital communications strategy. It’s political participation
style.

Now back to Uganda. The role of social media in facilitating the
Ugandan protests, and the government’s ubsequent retaliatory crackdown
on protesters and users of these platforms, provides an interesting
example of the growing phenomena of social media panic or distrust in
Africa. Platforms such as Facebook, Twitter and blogs written within
and outside Uganda played a fundamental role in driving the April 2011
‘walk-to-work’ protests.



Citizens, opposition groups and civil society organizations striving
to get around the government’s restrictions on their  right to
peaceful demonstrations resorted to social media  platforms to air
their grievances and organize protests.  For example, the group
A4C(Activists for Change) adopted social media tools to drive protests
during both the first phase of the April ‘walk-to-work’ (#walktowork)
protests and the second-phase October 2011 demonstrations. During
these ‘walk-to-work’ protests, Ugandans were mobilized through
political blogs, Facebook and Twitter, and these platforms gave
momentum to the protests.

The Ugandan government authorities reacted by imposing a ban on these
protests and summarily arresting and detaining activists and
protesters. Similarly, to stop the role and impact of social media
platforms in facilitating these protests, the regime employed various
strategies.

For example, in April 2011 at the height of the ‘walk-to-work’
protests, the government suspended the use of social networks,
although the regime denies doing so. According to reports, the Uganda
Communications Commission (read here) wrote to service providers
requesting them to ‘block the use of Facebook and Twitter’ and ‘to
eliminate the connection and sharing of information that incites the
public’. Consequently, the April and October ‘walk-to-work’ protests
lost their momentum, which can be attributed to   government
interventions. The default explanation regimes give to justify their
anti-social-media strategies is that the platforms incite public
disorder and regulating the platforms is essential to protect national
security.

The significance of social media has opened up new possibilities for
Africans to engage with each other and with their political
representatives, and contribute towards an inclusive and broad-based
political process. It has been argued that access to, and the
provision of, information has the potential to stimulate political
engagement and help citizens make more informed political decisions.

However, the engagement with these platforms is not without
limitations or challenges. The contexts within which the platforms
facilitate African’s involvement are characterized by numerous
socioeconomic and political challenges, which hinder the full (and
equal) exploitation of online platforms. Limitations to freedom of
expression related to media freedom, freedom of information and
freedom of assembly restrict the free use of social media tools and
will have a negative impact on African’s participation in Politics.
Social media thus provide the potential to get around these
limitations to access and provision of information.

How effective this form of crowd sourcing will be, only time to tell.
One thing has become very clear though; technology is influencing, not
just the political landscape but all spheres of our lives in Africa
and will continue to do so in ways we can’t even imagine yet.

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