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From: IRIN <[email protected]>
Date: Tue, May 28, 2013 at 6:25 PM
Subject: Digital jobs offer skills, promise to Africa's unemployed youth
To: Elisabeth Janaina <[email protected]>


Digital jobs offer skills, promise to Africa's unemployed youth

JOHANNESBURG/NAIROBI, 28 May 2013 (IRIN) - Although Africa's economy
has expanded rapidly in recent years, it has not kept pace with the
growth of its youth population or their need for jobs.

With almost 200 million people between 15 and 24 years old - a figure
that is set to double by 2045, according to the African Economic
Outlook's (AEO) 2012 report [
http://www.africaneconomicoutlook.org/en/in-depth/youth_employment/ ]
- the continent has the youngest population in the world. Yet despite
the increasing percentage of Africa's young people with secondary and
tertiary educations, many find themselves unemployed or underemployed
in the informal economy. Part of the problem, according to the AEO
study, is a mismatch between the skills young jobs seekers have to
offer and those that employers need.

The world's increasingly digitalized economy needs workers with the
skills to capture and manage the vast amounts of data it generates.
With appropriate training, such tasks can be performed anywhere in the
world. Data generated by a high-tech company in Silicon Valley, for
example, can be processed by youth with smartphones or tablets living
in a slum in Nairobi, Kenya. This means that digital work could
potentially alleviate the unemployment and poverty hampering
development in many African countries.

Both the private and humanitarian sectors are starting to recognize
this potential and find ways to harness it.

Skills for the future

The Rockefeller Foundation recently launched Digital Jobs Africa [
http://www.rockefellerfoundation.org/our-work/current-work/digital-jobs-africa
], a seven-year, US$83 million initiative to improve the lives of one
million people in six African countries through digital job
opportunities and skills training.

Eme Essien Lore, the foundation's Nairobi-based senior associate
director, explained that having identified youth unemployment as one
of Africa's most pressing problems, the organization was looking for
ways to help young people on the continent gain sustainable, long-term
job opportunities.

"The reason digital employment really rose to the top for us was
because we saw the skills they get from these kinds of jobs as a
springboard to other types of employment," she told IRIN. "We know
young people take time to figure out what they want to do. Also, we
don't know what the future labour market is going to look like. So we
thought this was a very important sector because it develops skills
they can use whether they stay in the digital economy or move into
other sectors."

The six focus countries - Egypt, Ghana, Kenya, Nigeria, Morocco and
South Africa - share particularly high youth unemployment rates and
have rapidly developing information and communications technology
(ICT) infrastructures. Some, such as Nigeria and South Africa, have
booming ICT sectors in need of labour, while others, such as Morocco,
are well-placed to meet demand from Europe and the US, said Lore.

Winnie Mwihaki, 24, is among 500 Kenyan youths from poor backgrounds
recruited by one of the Rockefeller Foundation's grantees - San
Francisco-based non-profit Samasource. Globally, the company has
connected an estimated 3,700 young people in nine countries to paying
work and hopes to expand this number to 5,000 by the end of 2013.

Samasource secures data- and content-processing jobs from its US-based
clients, and then uses its specially developed software to break these
large digital projects down into small computer-based tasks it calls
"microwork". This work is then distributed to local partners that are
responsible for recruiting, training and managing employees.

Unlike most companies in the business process outsourcing (BPO) and
information technology outsourcing industry, Samasource only employs
people living below the poverty line. Workers must also be between 18
and 30 years old, and preference is given to women, who are less
likely to have access to formal employment.

"Part of the criteria is that people need to be literate in English,"
added Lauren Schulte, director of marketing and communications at
Samasource. "They don't have to have any computer skills. We can bring
someone in with virtually no experience, and in a matter of weeks they
can start doing small tasks on a computer."

With her monthly salary of 13,000 shillings [$149], Mwihaki is able to
assist her mother, who had been struggling to care for their family of
six. "Because of the money I earn from here, I am now able to help my
mother [and] to also be a breadwinner in the family," Mwihaki told
IRIN.

Mwihaki grew up in Korogocho, a sprawling slum in Nairobi, where crime
is commonplace. She was unable to proceed to college after secondary
school because her parents could not afford it.

"Now I will use part of what I earn from this job to sponsor myself
through college," she said.

A new trajectory

Samasource is not the only company targeting disadvantaged people in
low-income areas with digital employment. Another Rockefeller
Foundation grantee, Digital Divide Data, operates on a similar
principle and employs more than 1,000 people in Cambodia, Kenya and
Laos. Both companies are considered pioneers of impact sourcing, which
the Rockefeller Foundation defines as "the socially responsible arm of
the BPO and information technology outsourcing industry".

 A relative newcomer to the sector, and another Rockefeller Foundation
grantee, is the Impact Sourcing Academy (ISA) in Johannesburg, South
Africa. ISA combines a training and job placement programme with a
fully functional call centre that gives its students the opportunity
to obtain practical work experience while earning enough money to help
support their families.

"We're not so much interested in just giving them a job as a call
centre agent," said ISA head Taddy Blecher. "We really want to make
sure they're doing part-time studies while they're working, getting
access to more knowledge and training so they can move into
higher-level jobs."

Once graduates are fully employed and earning a decent salary, they
are encouraged to fund another student from a similar background.
Using this model, the academy is already about 65 percent self-funded
and aims to be completely self-funded in the future.

Blecher described the Rockefeller Foundation initiative as "a massive
opportunity" for South Africa, given the need for skilled labour to
work in its booming BPO sector and its 51 percent youth unemployment
rate. "In a short period of time, you can bring a family out of
poverty and put them on a whole new trajectory," he told IRIN.

Opening doors

For now, evidence that impact sourcing really can lift families out of
poverty is limited to the small studies the Rockefeller Foundation has
conducted with Samasource and Digital Divide Data. "What we want to do
next is really measure the impacts on a household level," said Lore.
"Anecdotally, we're quite convinced, but we need to work on measuring
over the next seven years."

The Rockefeller Foundation does not stipulate a minimum wage that its
grantees must pay, and the line between a living wage and an
exploitatively low wage can be a fine one. "This is a sector where
companies' first priority is really around cost savings," acknowledged
Lore. "If you take the example of someone living in a slum, [a job
like this] won't get them into a nicer neighbourhood. But it might be
able to buy food for the family and get younger siblings into school,"
she said.

She added that the demand for young people with these skills is such
that they are often poached by rival companies offering slightly
higher salaries. "We've seen that when people move from these jobs,
usually after about two years, they go on to better jobs. You rarely
see people sitting in these types of jobs indefinitely."

ks/ko/rz

[END]

This report online: http://www.irinnews.org/report.aspx?reportID=98114



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