Kenya: Social Media No Forum for Hate Speech
Reporters criticised for posting material reflecting ethnic bias.
 By Judie Kaberia <http://iwpr.net/people/judiekaberia>  - International
Justice - ICC <http://iwpr.net/programme/international-justice-icc>
  ACR Issue 361 <http://iwpr.net/report-news/acr-issue-361>,
 19 Sep 13

Media professionals in Kenya are warning journalists to guard against using
inflammatory language when expressing their views on social media as they
do in their day jobs.

Hate speech in the Kenyan media was blamed for contributing to the
widespread violence that followed the presidential election of December
2007. More than 1,100 people were killed and 650,000 others were displaced
after the disputed results triggered violence along ethnic lines.

Former broadcaster Joshua Arap Sang is one of three defendants – with
President Uhuru Kenyatta and Deputy President William Ruto – facing trial
at the International Criminal Court (ICC) in The Hague, on charges of
orchestrating the chaos. Prosecutors accuse Sang of acting as “the voice of
the post-election violence” in the western Rift Valley province.

As Kenya headed toward another presidential election in 2013, the lessons
learnt from the bloodshed of 2007 and early 2008 led to a concerted effort
to prevent incitement in both traditional and new media. Mainstream
publications and broadcasters did in the main avoid the use of hate speech.
But individual journalists have come under scrutiny for messages they have
posted on social media sites.

“We discovered that there is a trend of disconnect between a journalist as
an employee of a media house and a journalist as an independent blogger,”
said Haron Mwangi, chief executive officer of the Media Council of Kenya,
which monitors the media. “It is very unfortunate when you have… a very
popular journalist posting hate messages.”

A broadcast journalist who has contributed to IWPR spoke candidly about his
own experience of posting a controversial message on his private Facebook
page in the run-up to the March 4 vote. He swiftly removed the message
after being criticised by other journalists.

“When I made the post, I was carried away by politics, instead of seeing
the journalist in me, I saw myself as an individual and left out the
professional part of me,” the reporter, who asked not to be named, said. “I
changed – I no longer post such messages on social media. I am cautious,
but I see fellow-colleagues still make the mistake.”

He added that the incident reflected the quandary that many Kenyan
journalists found themselves in.

“There is a lot of burden, because there is a thin line between yourself
[as a professional] and your political or tribal affiliation. This is very
challenging for us journalists. This is what we are fighting with – trying
to have a balance between you as an individual or you as a professional
journalist; yourself coming from a certain community and having a political
preference,” he said.

In Kenya, a country with 42 different ethnic groups, divisions come to the
surface during periods of heightened tension such as elections.

“The values that we have been socialised in from our young age supersedes
the values of our profession, such that if you are socialised as a [ethnic]
Luo and you know that Luos and Kikuyus are not good friends, you only hold
back from expressing your hate while in the media house – but the moment
you get out of that media house, then you go back to what you have known,”
the Media Council’s Mwangi said.

Mutuma Rutere, the United Nations special rapporteur on racism, xenophobia
and related forms of intolerance in Nairobi, noted the particular
complexities of the Kenyan environment.

“The responsibility is much more in a country like Kenya which has such big
divisions,” he said. “The March 4 general election period and increased use
of hate messages on social media mean that [education] on the role of
journalists in a divided country like Kenya is needed.”

One television reporter told IWPR that deep-rooted ethnic affiliations were
just as widespread among media professionals as among others.

“Lately, journalists are behaving worse than commoners on the streets,” she
said. “Just listen to what some of them say when they are waiting for press
conferences to start – ‘Kikuyus and Kalenjins stole our votes…
[presidential candidate] Raila [Odinga] is a spoiler… he is disturbing our
government’. Now all this hate they speak. Some of them even tweet such
hate and their bias on their official social media pages.”

Others say there is a common misperception that the usual professional
standards do not apply to content posted on social media sites.

“One of the reasons why journalists use hate speech on social sites is
because, like everyone else, journalists don’t see the social media as an
extension of traditional media,” Rutere told IWPR.

“They see it as a sudden informal space that is available to them. The
readiness and availability of social media space is also a challenge,
including the informality of communication.”

The post-election violence of 2007-08 highlighted the role that
conventional media can play in fanning conflict, subsequent legislation has
attempted to prevent a repeat of that outburst.

These laws, which govern the use of hate speech as well as libel and
defamation, apply equally to traditional media and online publications,
blogs or posts on social media.

Experts say that unlike print and broadcast media, online outlets have
remained largely unregulated. (See also *Kenya: Too Little Action on Hate
Speech?* <http://iwpr.net/report-news/kenya-too-little-action-hate-speech>.)

“There is no proper attention on the social media forms. It is new media
and no training has been done,” Rutere said. “There are no clear policies
to guide individuals – especially journalists – on social media. Too much
focus is on traditional media. The perceived anonymity of social media
creates a feeling that rules that regulate traditional media do not apply
online.”

Anyone who posts inappropriate material on social media could be in breach
of the law. Journalists also risk undermining their own professional
credibility.

“Being a journalist means you have the responsibility to mind what you post
to your audience, because you represent a personal brand as well as your
company’s,” said Mac Otani, a news editor at Royal Media Services, the
largest private national broadcaster.

“A journalist should apply the same decorum when online as they do while
dealing with actual news when on the job, in terms of objectivity, and not
engage in vulgarity that will leave their reputation in disrepute.”

Other experts similarly note the dangers of journalists publicly disclosing
their political or ethnic affiliation on social media sites, even if they
do so in a private capacity.

“If I display bias like leaning towards a political party, then it will be
taken that my work as a journalist or editor will reflect such bias,”
Macharia Gaitho, chairman of the Kenya Editors’ Guild, told IWPR.

Gaitho said many journalists remained ignorant of the potential
repercussions of posting strong views on issues which they report on.

“They are simply not aware of what perceptions they may be projecting,” he
said. “I know some put a disclaimer that ‘the views expressed here are my
own’.

“That is not enough, because the public will not make that fine
distinction. The public knows you as a representative of your media house.
They expect you to be balanced, fair and objective in your work. If you
betray any leanings it means they will not trust you to be objective in
your work. Whether you are covering a press conference or a political rally
you will be seen as a sympathiser of a particular group.”

Some media bodies have put guidelines and company policies in place to
regulate how staff use sites like Facebook and Twitter.

“They restrict what their staff posts so that there is no confusion between
you the individual and you as a journalist working for a particular
publication,” Gaitho said.

But some argue that in-house policies do not go far enough, and want
journalists to be properly educated about the challenges posed by social
media.

“There is therefore a need for better training to see social media as an
extension of more traditional forms of media where same professionalism
ought to be exercised by journalists,” Mwangi said.

He believes media groups should monitor the content of employees’ social
media pages and address any expressions of prejudice.

“Media organisations should not give comfort in stereotype or
identification with own tribes,” he said. “Professionals should remind
themselves every day to be on the lookout to ensure there are no
prejudices.”

*Judie Kaberia is Kenya Coordinator for ReportingKenya.net and Special
Projects Reporter at Capital FM in Nairobi.
*
*This article was produced as part of a media development programme by IWPR
and Wayamo Communication Foundation in partnership with Capital FM.*

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