Here you go-sorry! I can cut more out if you like. k.
I'm researching a magazine story on spam and have the following question about this strategy below. Bear with me; this story has taken some time to research, and I'm a long way from being done. Kathy Esposito Freelance writer, Madison, Wis. Question: It seems that these is all well and good for the very responsible marketers out there. But what about those who are not so responsible? What are the percentages of one versus the other? How many third-party email address providers are completely ethical? k. DMA Guidelines for Online Commercial Solicitations approved by AIM's Council for Responsible E-mail October 2001 approved the DMA Board of Directors January 2002. Marketers may send commercial solicitations online under the following circumstances: The solicitations are sent to the marketers' own customers, or Individuals have given their affirmative consent to the marketer to receive solicitations online, or Individuals did not opt out after the marketer has given notice of the opportunity to opt out from solicitations online, or The marketer has received assurance from the third party list provider that the individuals whose e-mail addresses appear on that list have already provided affirmative consent to receive solicitations online, or have already received notice of the opportunity to have their e-mail addresses removed and have not opted out. In each solicitation sent online, marketers should furnish individuals with a link or notice they can use to: �request that the marketer not send them future solicitations online, and �request that the marketer not rent, sell, or exchange their e-mail addresses for online solicitation purposes. The above requests should be honored in a timely manner. Only those marketers that rent, sell, or exchange information need to provide notice of a mechanism to opt out of information transfer to third-party marketers. Marketers should process commercial e-mail lists obtained from third parties using The DMA's e-Mail Preference Service suppression file. E-MPS need not be used on one's own customer lists, or when individuals have given affirmative consent to the marketer directly. Solicitations sent online should disclose the marketer's identity, and the subject line should be clear, honest, and not misleading. A marketer should also provide specific contact information at which the individual can obtain service or information. The marketer's street address should be made available in the e-mail solicitation or by a link to the marketer's Web site. _______________________________________________ spamcon-general mailing list [EMAIL PROTECTED] http://mail.spamcon.org/mailman/listinfo/spamcon-general#subscribers Subscribe, unsubscribe, etc: Use the URL above or send "help" in body of message to [EMAIL PROTECTED] Contact administrator: [EMAIL PROTECTED]
