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If it's of any help
to the group to hear a good note, I've been subscribing to "This Is True" for
over two years now, and it always entertains me. It's supported by ads - short 3
or 4 lines that go at the top, middle and bottom of the 'newsletter'. (It's sort
of like News of the Weird).
Randy Cassingham,
who runs, and IS 'thisistrue.com' - presents as a very ethical,
open, and frank commentator on funny/stupid/odd news, and also ethical in his
advertising practices.
This is one way it
SHOULD be done. A non-profit I work with was thinking of spamming ("It wouldn't
be spam, because we're for a good cause!" says the non-profit liaison. Several
firm NO's from me put that on the back burner.) THIS newsletter advertising
we're considering.
And BTW, I'm not
endorsing subscriptions to This is true... it does not suit everyone's tastes,
and some might be offended by it, I'm just using that as an example of good
advertising practice.
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- Re: [spamcon-general] Hats off to an ETHICAL advertiser Leland Maurello
