Ted Gavin said:

>> The goal of e-postage is to provide incentives
>> where none exist.
>
> To whom is the incentive offered? The recipient
> ISP, or the recipient?  Or both? That is, after
> all, my question that started this line of
> discussion.

Michael Rathbun commented:

>> To conform to the "postage" model, a system
>> would need to apportion and distribute the
>> proceeds to EVERY entity involved in each
>> email delivery.

I know that recipients (of whom I am one) would
be a lot happier if spam did not represent extra
costs to them, either directly in terms of costs
of bandwidth, storage, et cetera, or indirectly
in terms of those same costs being passed on by
their ISPs as increased costs to them.

But I don't think the "postage" model has to be
quite as complex as that.  Implementing it at
the MX-to-MX step should be sufficient.  Receiving
MX asks for "postage" and the sending MX better
have some ready.

So how does this translate into increased cost to
the sender and decreased cost to the recipient?
The sender's ISP is going to have to cough up
the postage bucks, which they'll pass on to the
sender in terms of extra costs (either broken out
on a per-user basis if they so desire, or averaged).
The recipient's ISP will get an additional funding
source, and can therefore (presuming the postage
cost is set high enough) reduce what they charge
their users.  I'm paying close to $100 for my DSL
(with a bandwidth cap!), so there's plenty of room
for my ISP to reduce that cost. ;)

Look at real-world postage.  What share of that
goes to the recipient?  None.  Put a mailbox
in front of your house, and a nice person
comes along 6 days a week, takes whatever mail
you've put in it, leaves you whatever people
have sent you, free.  You chuck what you don't
want and keep what you do.

Yes, there are still issues of storage space,
and the time it takes to chuck the spam.  But
if the postage model can be made to work just
from MX to MX, then you have an "advertising
supported medium" much like the traditional
postal service, TV, radio, et cetera.  And the
end-user can still chuck the junk mail, set
their Tivo-or-whatever to skip commercials,
and have Mail.app chuck as much of their spam
as possible.

I don't think that's ultimately a solution,
since it would just result in the "big players"
dominating our inboxes a la Publishers' Clearing
House, etc. - I'm just trying to think outside
the (mail)box a little.

-Dan

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