ONLINE PUBLICITY FED BOUQUET
On July 1st 2009 Sander Veenhof (1973) will be graduating from the
Gerrit Rietveld art academy in Amsterdam. To color up that occasion and
to attract attention in an overly busy contemporary art world, Veenhof
came up with a concept that serves both purposes in harmony. He started
the growth of a 'graduation bouquet' in an interactively controlled
greenhouse hosted in the hallway of his Amsterdam home.
A custom designed greenhouse control system automatically converts all
online publicity into plant growth by switching on the grow-lights above
his 'publicity plant' whenever new a blog-posting, Twitter message,
Delicious bookmark or whatever website refers to the project. Bouquet
growth can be monitored live through a webcam shown at the project
website, which lists and thanks the online community in return.
The results will be brought along to the 'interaction design for
unstable media' department's graduation exhibition in July. The bouquet
will visualize in a very natural way the success of this project, by
means of itself.
Project website:
http://sndrv.nl/publicityplant
ABOUT THE ARTIST
Veenhof's original background is in computer science. Knowing enough
about the endless opportunities to control anything precisely, in his
art academy career he explores the contrary: seeking challenges posed by
hybrid projects involving plants in digital environments and
experimenting with new, uncertain and indirect models for interactive
installations.
Artist portfolio: http://sndrv.nl/
______________________________________________
SPECTRE list for media culture in Deep Europe
Info, archive and help:
http://coredump.buug.de/cgi-bin/mailman/listinfo/spectre
