MYCREATIVITY SWEATSHOP
A reality check on the creative industries
Talks, Discussions, Art, Workshops, Performances
20-21 November 2014
@TrouwAmsterdam

The Institute of Network Cultures presents MYCREATIVITY SWEATSHOP, an 
international symposium where artists, scholars and activists critically probe 
the conditions of creative production in today’s economy. Two days of panels, 
performances, discussions and workshops will open a space to focus on the 
consequences of global creative industries policy, to discuss alternatives and 
to develop new paths for both survival and subversion.

In many countries creative industries policy is radically reshaping the 
conditions of creative production. Simultaneously, new technologies are 
increasingly turning creative processes into a function of big data streams, 
algorithms and digital scalability. What are the new physical, technological 
and aesthetic spaces of subversion and critique? How do creative industry 
policy and the big data economies influence the idea of artistic autonomy? And, 
as the ‘creative’ city mutates into the ‘smart’ city, what are appropriate 
strategies for smart interventions from below?

We invite artists, managers, designers, computer engineers, cultural workers, 
internet entrepreneurs, educators, market strategists, squatters, policy makers 
and anyone else interested in forging new ways and means for creative survival, 
to join us on 20-21 November at Trouw in Amsterdam.

Speakers: Pek van Andel | Zach Blas | Florian Cramer | Sigrid Dyekjaer | Mark 
Fisher | Pascal Gielen | Joke Hermes | Robert Hewison | Marijke Hoogenboom | 
Pieter van Huystee | Rob van Kranenburg | Sven Lutticken | Frank Rieger | Sarah 
Sharma | Josephine Berry Slater | Bruce Sterling | Maria Tarantino

Workshops & Performances: DIY 3D Design | Dictator Chips | Parasitic Organising 
| Masterclass Serendipity | SmartNL | Political Co-working | First Aid Failed 
Projects 

Topics: Creative Production after the Creative industries  - Documentary Film: 
Pitching, Digitization and Authorship - 
Artistic Autonomy and its Future -  My Creativity, Your Depression  -  The 
Internet of Things - From the Creative City to the Smart City - 

More information, tickets and updates on the program: 
http://networkcultures.org/mycreativity/

MyCreativity Sweatshop – 20-21 November 2014
TrouwAmsterdam
Tickets are € 20,- (regular) and € 10,- (student discount) per day.

MyCreativity Sweatshop is an initiative of the Institute of Network Cultures, 
Hogeschool van Amsterdam, CREATE-IT applied research, Amsterdam Creative 
Industries Network, Arts in Society Rijksuniversiteit Groningen and the 
Netherlands Organisation for Scientific Research 
_____

Patricia de Vries
Project Coordinator

Institute of Network Cultures
Amsterdam University of Applied Sciences | HvA
Room 04A07
Rhijnspoorplein 1
NL-1091 GC Amsterdam

P: +31 20 5951883

E: [email protected]
W: www.networkcultures.org
@INCAmsterdam

Work days: Mo, Tue, Thu, Fri



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