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** Naming Things
localStyle (Marlena Novak and Jay Alan Yim)
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**
13 - 26 . 08 . 2015
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curator: Darko Fritz


16 . 08 . 21 h . artist talk


The collaborative localStyle was founded in Amsterdam in 2000 by Marlena Novak 
and Jay Alan Yim. Using high and low tech means, their intermedia practice 
includes video, sound installation, interactive installations, live performance 
with electronics, and audience participation. Their projects explore how 
territories and boundaries—whether physical or intangible—are constructed, 
interpreted, and negotiated, via themes as varied as issues of trespass, the 
mating behavior of hermaphroditic marine flatworms, the sonification of 
electric fish from the Amazon, and experimental Eurasian blackbird grammar.  
Their new work, Naming Things, premiering at siva)(zona, takes its inspiration 
from a Foucauldian discourse on a passage from Jorge Luis Borges’ text “The 
Analytical Language of John Wilkins”. Addressing semantics and general systems 
of thought, this audiovisual installation’s sometimes playful appearance aims 
to destabilize our misplaced assumption of underlying logic in how we
taxonomize the world around us.

In their artist talk, localStyle will present several works that address 
looking towards an/other…  Working with an/other creature’s perceptual 
system—as in their interactive project scale (with live Ghost Knife fish)—or 
engaging an/other point of view (as in their Chicago Cultural Center 
installation, Cite Unscene)—localStyle will show and discuss excerpts of these 
and other projects as well as the new work on exhibition, Naming Things, which 
explores how juxtapositions of ‘an/other’ within a common framework begin to 
establish meaning and credibility.

Borges cites “…a certain Chinese dictionary entitled The Celestial Emporium of 
Benevolent Knowledge” where “… animals can be divided into (a) those belonging 
to the Emperor, (b) those that are embalmed, (c) those that are tame, (d) pigs, 
(e) sirens, (f) imaginary animals, (g) wild dogs, (h) those included in this 
classification, (i) those that are crazy-acting (j), those that are 
uncountable, (k) those painted with the finest brush made of camel hair, (l) 
miscellaneous, (m) those which have just broken a vase, and (n) those which, 
from a distance, look like flies
This 'dictionary' is referenced in Foucault's 1966 book, The Order of Things, 
where Foucault addresses the formation of knowledge within the sciences.

Foucault writes “This book first arose out of a passage in Borges, out of the 
laughter that shattered, …all the familiar landmarks of my thought …the thought 
that bears the stamp of our age and our geography—breaking up all the ordered 
surfaces and all the planes with which we are accustomed to tame the wild 
profusion of existing things, and continuing long afterwards to disturb and 
threaten with collapse our age-old distinction between the Same and the Other.”
“In the wonderment of this taxonomy, the thing we apprehend in one great leap, 
… demonstrated as the exotic charm of another system of thought, is the 
limitation of our own, the stark impossibility of thinking that.”

As one of the Borgesian tactics that our project, Naming Things, will emulate, 
existing fauna will be combined with imaginary organisms into a fictitious 
taxonomy whose credibility will invite speculation and ultimately reflection on 
how our systems of knowledge are promulgated and reinforced. Camera tracking 
software was used to duplicate video camera movement in a 3d modeling program; 
imaginary digital creatures are recombined into the existing video media, which 
are comprised of multiple ‘classes’ of animals, or live in their own virtual 
environment. Two other categories of footage are deployed: that of living 
animals in natural environments, and interaction with animals in the form of 
toys or material objects.Audio is developed via voice and field recordings and 
composed electronic music. This audio-visual project is a continuation of our 
ongoing exploration of perception and behavior: gathering and processing of 
information, and the construction, interpretation and
negotiation of thresholds and boundaries via themes as varied as the mating 
behavior of hermaphroditic marine flatworms, the song of the European 
blackbird, and the sonification of electric fish from the Amazon.

localStyle projects have been presented in festivals, museums, galleries, and 
alternative venues in more than three dozen cities worldwide (a.o. Amsterdam, 
Amersfoort, Barcelona, Beijing, Belgrade, Berlin, Boston, Brussels, Budapest, 
Camden, Chicago, Cologne, Duluth, Eindhoven, Den Haag, Huddersfield, Jerusalem, 
Linz, London, Mexico City, New York, the Orkney Islands, Richmond, Santa 
Barbara, Santa Fe, São Paolo, Sarasota, Shanghai, Sittard, Sydney, Szczecin, 
Tel Aviv, Torino, Toronto, Valencia, and Warsaw). Festival presentations have 
included the National Art Museum of China’s (NAMOC) TransLife Triennial, STRP 
Festival, Visioni dal Futuro, Taipei Digital Art Festival.

Marlena Novak is a member of the faculty at the School of the Art Institute of 
Chicago, in the Department of Film, Video, New Media, and Animation. Prior to 
that, she served as Associate Director of Northwestern’s Animate Arts Program, 
and has been a faculty member at the University of Illinois Chicago and 
visiting professor at the University of New Mexico. She has received grants 
from the Arts Council of Great Britain, Illinois Arts Council, Center for 
Interdisciplinary Research in the Arts, and the City of Chicago’s Department of 
Cultural Affairs and Special Events. Her work is included in public (a.o. the 
Corcoran in Washington, DC and the Mondriaanhuis in Amersfoort, NL) and private 
collections in Europe and the USA, and has been presented in solo and group 
exhibitions in more than three dozen cities worldwide.

Jay Alan Yim studied computer music at Stanford and MIT and music composition 
at the University of California Santa Barbara, the Royal College of Music, and 
Harvard. He has received fellowships from the Guggenheim Foundation, the 
National Endowment for the Arts, Illinois Arts Council (three times), 
Tanglewood, Aspen, and many other awards. His music has been featured at 
international contemporary music festivals and has been performed by artists 
such as the New York Philharmonic, Chicago Symphony Orchestra, San Francisco 
Symphony, Royal Stockholm Philharmonic, Orchestre National de Lyon, Nederlands 
Radio Filharmonisch Orkest, Residentie Orkest Den Haag, Los Angeles 
Philharmonic New Music Group, London Sinfonietta, Ensemble SurPlus, Arditti, 
JACK, and Spektral Quartets, Nieuw Ensemble, ICE, dal niente, Gareth Davis, and 
Frances-Marie Uitti.
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