Classic names are part of Tata deal Tony Lewin
Automotive News | March 27, 2008 - 6:46 am EST Tata Motors will get the right use three classic British auto-brand names as part of its $2.3 billion deal to buy Jaguar and Land Rover. Included in the deal are the Rover name and the Jaguar-owned names of Daimler and Lanchester. Ford bought the rights to the Rover brand name from BMW in September 2006 for an undisclosed sum to ensure no other automaker could use it and cause confusion with the Land Rover brand. "We acquired the Rover trademark in the interests of protecting Land Rover," said Ford of Europe spokesman John Gardiner. "So it's also in the interests of the new owner of Land Rover to have it." BMW obtained ownership of the Rover name when it bought the Rover group in 1994. In 2006, BMW refused a request from China's SAIC to use the Rover brand name under license. SAIC had bought some assets of the ailing MG Rover group and now builds cars called Roewes in China. Jaguar acquired the rights to sell cars badged as Daimlers in 1960 from the UK Daimler car company that was founded in 1896 and licensed by Gottlieb Daimler to use his internal combustion engine. The UK Daimler car company also owned the Lanchester brand name. You may e-mail Tony Lewin at [EMAIL PROTECTED] - - - - - - - - - - - - - - - - - - - - - - - - - - Daimler finally ditches Chrysler following name change New brand name is confirmed as Daimler AG DaimlerChrysler has expunged the memory of its ill-fated merger with the American carmaker Chrysler after finally agreeing on a name change. Following months of debate, shareholders yesterday approved changing the manufacturer's name to Daimler AG. Despite chief executive Dieter Zetsche's insistence that the company take the name, shareholders, who had wanted to include Benz in the company's masthead, were satisfied by a compromise. Benz name Co-founder of the German company Karl Benz will be honoured by changing the name of the company's premium division Mercedes Car Group to Mercedes-Benz Cars and renaming the van unit Mercedes-Benz Vans. DaimlerChrysler Bank will also be renamed Mercedes-Benz Bank. The changes will see the remaking of corporate material, including letterheads and websites, and will cost between b,50 - 60m (B#34.6 - 41.5m). The decision to use Daimler complies with an agreement struck between the German manufacturer and Ford in August, which gave DaimlerChrysler permission to use the Daimler name. The Daimler name is currently owned by Jaguar. _______________________________________________ Support Team.Net http://www.team.net/donate.html [email protected] http://autox.team.net/mailman/listinfo/spitfires http://www.team.net/archive
