Tata Coffee, a subsidiary of TGB and Asia's largest integrated coffee
company and IHCL, South Asia’s largest hospitality company, have signed a
management contract for nine of Tata Coffee’s heritage bungalows from its
hospitality brand Plantation Trails. Nestled in the verdant hills of Coorg
and Chikmagalur in South India where Tata Coffee has a history of over 85
years in the region, Plantation Trails offers unique heritage and luxury
bungalows situated in the middle of picturesque tea and coffee plantations
and a true ‘Plantation Experience’. Eight are located in and around the
idyllic coffee estate of Pollibetta in Coorg set amidst 20,000 lush acres
while one is a few hours’ drive in scenic Chikmagalur. These are original
plantation bungalows with contemporary conveniences where guests have a
choice of taking a tour of the plantation, go birding with the region’s 300
bird species or play golf.

“We are delighted to partner with IHCL with its 115 years of history of
hospitality. This association will bring a new authentic offering for
travellers looking for offbeat experiences in the realms of nature.” said
Sanjiv Sarin, MD & CEO, Tata Coffee Ltd.

 With this announcement IHCL enters a new segment, foraying into plantation
trails and homestays with the launch of Ama Trails & Stays, the first branded
product in the homestay market in India.  Ama Trails & Stays will cover
heritage bungalows, guesthouses and home-stays at unique locations across
the country.

“IHCL has launched Ama Trails & Stays in response to evolving guest needs
for local, immersive and authentic experiences. We are delighted to partner
with Tata Coffee for the first collection of plantation trails leveraging
Tata Group synergies. With India’s rich diversity we are confident that we
will be able to scale this product to first 100 units before end of 2020
and bring distinctive offerings for our guests across the Indian
sub-continent.” said Puneet Chhatwal, MD & CEO, Indian Hotels Company
Limited (IHCL).

Guests will be able to earn and burn loyalty points through the Taj
InnerCircle Loyalty Programme. Bookings open effective March 1, 2019.

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