Didn't read the whole article and, of course, know the character, so the
trailer was fine for me.
But, it seems a multimedia promotion was in order - not just movie
promotion.
oh well......
On 3/14/12 5:42 PM, Bruce Johnson wrote:
<http://www.vulture.com/2012/03/john-carter-doomed-by-first-trailer.html>
[Andrew, writer and director of 'Finding Nemo' and 'Wall-E'] "Stanton (who also
nixed all mentions of his Pixar work in the teaser for fear that people would think this
film was for little kids) was working from the belief that John Carter was still as
universally iconic a figure to people as Dracula, Luke Skywalker, or Tarzan. “It was my
Harry Potter,” he said during an interview at Google last week that was streamed live on
YouTube. “All I ever wanted when I read that book was to believe it.” He believed that
audiences would gasp in delight at John Carter’s very appearance in much the same way
that a Batman teaser might only need to flash the Bat Signal."
Wow. I'll wager the only reason any significant number of people alive today
(significant in terms of 'will spend enough money to go see a movie to recoup it's
costs') know 'John Carter of Mars' at all, I wager, is entirely due to exposure to
this book :<http://tinyurl.com/7zhbodo>, and the rest of the series.
The article also reminded me just how lavishly George Lucas strode through
literary history with a sickle, harvesting things...
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