I know it's not SS but I think His Stingliness is as cool as a very cool thing! ------- Forwarded Message Follows ------- Date: Mon, 20 Mar 2000 13:47:54 +0000 From: [EMAIL PROTECTED] (Alan Thatcher) Subject: Sting/Jaguar To: [EMAIL PROTECTED] Medialink, London, Friday 17 March. This notification is transmitted on behalf of Jaguar UK No embargo Rock legend gives Jaguar more Sting It was the stuff marketing executives dream of when international rock legend Sting went to Jaguar with his latest video to use for an advertisement. Sting chose the Jaguar S-TYPE sports saloon to feature in his latest music video 'Desert Rose' for Grammy award-winning album 'Brand New Day'. After seeing the result - and just how good the car looked, Sting's manager went to Jaguar with the idea of turning it into an advertisement. The 30 and 60-second commercials will be rolled out in the UK from Sunday 26th March. The worldwide campaign will be launched in the United States on Monday 20th March and will also cover other markets in Europe, the Far East and the Middle East. In the new ad, Sting is featured in a black S-TYPE being driven through the arid heat of the Nevada desert, while his song 'Desert Rose' plays. The central theme of the ad is about people's dreams and aspirations with the message: 'Everyone dreams of becoming a rock star', and then asks: 'What then do rock stars dream of?' Also featured in the video is Sting's duet partner, French-Algerian superstar vocalist Cheb Mami. Since its launch in March 1999, the Jaguar S-TYPE sports saloon has been a major international success, helping the company to achieve the best sales results in its 77-year history. Jaguar saw Sting's involvement in their ad campaign as a once in a lifetime opportunity and ideal for the S-TYPE market of younger buyers and female drivers. Pop legend Sting is currently on a world tour and is currently appearing in Holland and Ireland. He will play at the Royal Albert Hall in the UK from 27th-31st March and 1st -7th April. Background video material is available free of charge on Beta SP from Medialink International. Interested broadcasters should contact: Sarah Chappell on 0207 554 2739 (07971 977756) or Media Relations on 0207 554 2703 at Medialink Shot list: The new Jaguar advert I/v Sting Gvs Sting in concert in Poland THIS VNR IS FREE FOR UNRESTRICTED USE. Ends ***************************************************** Any views or opinions are solely those of the author and do not necessarily represent those of Express Newspapers. ***************************************************** The information transmitted is intended only for the person or entity to which it is addressed and may contain confidential and/or privileged material. If you are not the intended recipient of this message, please do not read, copy, use or disclose this communication and notify the sender immediately. It should be noted that any review, retransmission, dissemination or other use of, or taking action in reliance upon, this information by persons or entities other than the intended recipient is prohibited. ***************************************************** ********************************************************* You are being sent this message because you are subscribed to the Sunscreem Mailing List. For help send the message text: help to [EMAIL PROTECTED] *********************************************************
