Developing City Tourism
The Jakarta Post, Saturday, 18 April 2009

There were some good points in the letter titled "Sell Indonesia's uniqueness!" 
(The Jakarta Post, April 13).

I live in Jakarta, but, to be honest, the problems in Jakarta are so great that 
you don't even know where to start (proved by the inability of Jakarta's 
administration to deal with the mess). In terms of tourism, I agree that 
Indonesia has to sell their uniqueness. So protecting the environment is a must!

If the Indonesian tourism department insists that Jakarta should be sold as a 
tourism destination, then they have to sell it to tourists who are not from 
developed countries (for example, you could create city break packages for 
tourists from ASEAN countries or even India). These tourists will suffer less 
culture shock when they come to Jakarta. Most Europeans are not like me, who is 
brave and crazy enough to walk around in a city like Jakarta.

Actually, if Indonesia wants to promote its cities, there are other cities in 
Indonesia that are more unique and interesting than Jakarta.

First, Padang, a city tourism package which includes Maninjau and Bukittinggi, 
would be successful if professionally managed. But don't be overambitious! 
First, you have to target Malaysian tourists. They would love this place as, 
culturally speaking, this area is very "Malay".

Second, Pekanbaru - even though it is small, it is carefully managed and 
surprisingly clean. I would not be at all surprised if Pekanbaru becomes a very 
well-organized city within the next five years.

Third, Palembang and Banjarmasin have to make more use of their river. Look at 
cities on rivers across the world and don't be afraid to learn from them. 
Palembang has great potential if they professionally manage the riverside areas.

Fourth, Manado, a city and diving package could be combined. You could easily 
target the European market for this destination, as the people there are very 
tolerant and friendly.

Fifth, Makassar has great potential to be a better city than Jakarta, as long 
as they learn from the mistakes made in Jakarta. They need to improve the 
infrastructure and public transportation systems. Moreover, it is relatively 
close to places rich in culture, like Toraja.

Helena van der Winden
Jakarta


Source: THE JAKARTA POST
URL: 
http://www.thejakartapost.com/news/2009/04/18/letters-developing-city-tourism.html



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