On 16 Feb 2011, at 23:01, chris boozer wrote:

> seems like a blatant rip off to me of ambisonics to me.

If I understand it correctly, AND it indeed uses Ambisonic principles and not 
some ill-devised pseudo-soundfield-theory, THEN it's actually a real progress, 
because as I understand it, the idea of the system is that it's 
self-calibrating.

In other words, it would likely by generating some sort of IR of the room 
create a decoding scheme that fits that particular room and that particular 
speaker setup AUTOMATICALLY, sort of like Audissey and similar systems try to 
do time alignment and EQ for the room, and taking it a step further, allowing 
the surround sound to be decoded for everything from 2.0 to n.m systems 
automatically after running a simple test tone sequence through the setup.

That would be HUGE, because the biggest stumbling block even for something as 
trivial as first-order horizontal-only Ambisonics is to get it set up properly 
at the listener's home.

Anything that automates that and has a chance of real commercial success by 
being in bed with the consumer electronics manufacturers and content creators 
is highly welcomed by me, because if it's a rip-off or not matters a whole lot 
less to me than whether or not this becomes mainstream, and whether or not I 
stand a chance of getting music in a suitable format e.g. on iTunes DURING MY 
LIFETIME.

Because if traditional Ambisonics is any indication: no real progress has been 
made in over 30 years, and the one label that methodically pushed Ambisonic 
production, Nimbus, is virtually sidelined these days.

Ronald

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