On Sat, 6 Feb 1999, George Toft wrote:
> Chris Martin wrote:
> > funded effort on German distbns. . . .I think SuSE's claim to German fame will
> > quickly fall by the wayside too. . . .$$$ knows no borders. . . ..boo hoo.
>
> Well said - I've been preaching that for months,
> but much less eloquently.
>
> George
Yeh, except I've never been to Germany, and their advertising and market
control may look much different there than it does here from an
American/Canadian perspective. I suspect that in Germany S.u.S.E. _is_
RedHat. I think we NAers are biased by our perspective and tend to
_ASSUME_ that because the marketting here for S.u.S.E. seems less strong
than RedHat that it is the same type of image in Europe and I think, at
least in my case, that _is_ an assumption, nothing more. I do think the
tactics in NA will have to change--- I think
RedHat has exemplary marketting. Just the freshmeat/slashdot association
guarantees for most people at least one 'hint' to use RedHat everyday. And
of course we have the Gnome project. Just the fact that many of these
pages have RedHat logos on them, as opposed to BSD, Caldera, Debian, or
S.u.S.E. logos is an 'influence'. I mean RedHat is an everyday word in
the Linux community because they are so closely aligned with things that
are of interest on a DAILY basis to Linux users. S.u.S.E. and Caldera do
stuff of great importance as well, but you just don't have occurance to
hear and think about things like X-Servers etc on a daily basis unless you
are involved in development that relates to that. And
if you look at things like LJ, there seems to be one mention of S.u.S.E.
for every 5 for RedHat.
There are lots of 'psychological' factors, I feel, like the simplicity of
the logo and the constant use of the color red, the doggone sheer volume
of REPETITION of such a simple name as 'RedHat' that makes it easier to
remember than most company names, because it _is_ simple and we here it
more often, that also impacts the consumer... anyway,as you can see,.. I'm
rambling. It's obviously time for my morning coffee before I bore you
further...:-)
-M
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