The Fostering Sustainable Behaviour workshops in Toronto on March 30th and 31st are now full. As a consequence, we have added additional workshops on April 1st and 2nd. Please note that these sessions are the only workshops planned for the Great Lakes region until the spring of 2010. I have provided below a detailed description of the two workshops as well as a link to the registration flyer for these new sessions. Registration closes on March 26th.
Registration Flyer: http://homepage.mac.com/dmohr/filechute/Toronto2009April.pdf If you are not interested in attending yourself, I hope that you will consider forwarding this announcement to colleagues who may be interested. Thank you in advance for considering this request. Best, Doug Doug McKenzie-Mohr, Ph.D. Environmental Psychologist (506) 455 5061 voice (506) 455 0550 fax [email protected] ******************************************** Workshop Description The cornerstone of sustainability is behavior change. If we are to move toward a sustainable future we must encourage individuals and businesses to engage in a multitude of actions (e.g., waste reduction, water and energy efficiency, pollution prevention, etc.). To date, most programs to encourage such activities have relied upon disseminating information. Research demonstrates, however, that simply providing information has little or no effect on what people or businesses do. But if not ads, brochures or booklets, then what? Over the last decade a new approach -- community-based social marketing -- has emerged as an effective alternative for delivering programs to foster sustainable behaviour. This April Dr. McKenzie-Mohr, an environmental psychologist, will be presenting introductory and advanced community-based social marketing workshops in Toronto (April 1st and 2nd -- please note that these sessions are the only the training sessions being offered until the spring of 2010 in the Great Lakes region). Dr. McKenzie-Mohr is the founder of community-based social marketing and has written and presented extensively on the topic. We invite you to attend either or both of these workshops, as we are confident that the training they provide will fundamentally change the way you think about program delivery. The Workshops Over the last decade more than 40,000 program managers have attended workshops on community-based social marketing that Dr. McKenzie-Mohr has delivered internationally. Here are several anonymous evaluations from workshops held in 2008: "Fantastic. Simply invaluable." “Easily the most valuable workshop I've ever attended.” “Outstanding presentation style. Expertise is obvious.” “Best social marketing workshop that I have attended to date.” “Great workshop. Lots of useful tools and information.” “Outstanding!” “Much, much better than expected.” “Great information. Speaker was wonderful.” Introductory Workshop (April 1st): The one-day introductory workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behaviour. Those who attend the introductory workshop will learn the five steps of community-based social marketing (selecting behaviours, identifying barriers, developing strategies, conducting a pilot, and broad scale implementation) and be exposed to numerous case studies illustrating its use. Advanced Workshop (April 2nd): The one-day advanced workshop builds on knowledge gained from the introductory workshop. It provides an in- depth exposure to community-based social marketing and provides participants with the knowledge they need to design and evaluate their own community-based social marketing programs. Participants will have extensive opportunity to discuss the application of community-based social marketing. To ensure ample opportunity for discussion, this workshop will be limited to 60 participants. Who Should Attend? If you design or fund programs to encourage individuals or businesses to engage in environmentally beneficial behaviours -- such as those involved in waste reduction, water and energy efficiency, watershed protection, pollution prevention or transportation changes -- you will find these workshops invaluable. The workshops will also be useful for environmental education professionals who work in settings such as zoos, aquariums and parks. Public health professionals who work to foster sustainable lifestyle changes, such as being more active, will also benefit from attending. Registration: To register, please download the registration flyer (http://homepage.mac.com/dmohr/filechute/Toronto2009April.pdf ) and fax or mail it to us. Please consider forwarding this email to colleagues who might benefit from attending. Hope to see you in April. ********************* When you subscribed to the Fostering Sustainable Behavior website you indicated that you were interested in receiving related announcements. To be removed from future emails please respond to this email with the word "Remove" in the subject. _______________________________________________ For more information about sustainability in the Tompkins County area, please visit: http://www.sustainabletompkins.org/ RSS, archives, subscription & listserv information for: [email protected] http://lists.mutualaid.org/mailman/listinfo/sustainabletompkins Questions about the list? ask [email protected] free hosting by http://www.mutualaid.org
