An FYI, this is from the NY Times (I'm sure it's elsewhere as well). Macromedia's stock jumped ~$4 today.
Samsung Electronics Integrates and Ships Macromedia Flash Lite 1.1 Enabled Handsets; Macromedia and Samsung Electronics Announce Agreement to License Flash Lite SAN FRANCISCO, Jan 19, 2005 (BUSINESS WIRE) -- Macromedia (MACR) today announced a licensing agreement with Samsung Electronics Co., Ltd. that will bring the power of Macromedia(R) Flash Lite(TM) 1.1 to a world leading handset manufacturer. Samsung is using Flash Lite to deliver graphical user interfaces and rich interactive experiences on new mobile handsets around the world. The first Samsung handset enhanced with Flash Lite is available in Korea, other handsets will be available in other regions soon. Flash Lite is a version of Macromedia Flash(R) Player specifically developed for mobile phones so consumers can benefit from the power of rich interactive Flash experiences. Subsequent Samsung handsets with Flash Lite 1.1 will be deployed in Europe, U.S., and Korean markets. For more information on Flash for mobile, visit http://www.macromedia.com/mobile. "We are very proud to be working with Samsung who has become a global leader in mobile because of their focus on excellence in design," said Stephen Elop, CEO, Macromedia. "As Samsung mobile phones enter the marketplace with Flash Lite we look forward to working together to bring incredible new experiences to consumers around the world." "Macromedia Flash Lite 1.1 sets the standard for mobile rich interactive experiences. As a proven technology, it improves our user interface development, and improves the end user experience," said Geehong Yoon, executive vice president of design, Samsung Electronics. "Samsung has built its reputation on innovation and leading technologies, and our relationship with Macromedia builds perfectly on this tradition." Samsung will use Flash MX Professional 2004 to rapidly generate intuitive user interfaces and applications that can be easily deployed with Flash Lite 1.1 across handsets with differing operating systems, processors, browsers, and screen sizes. Samsung Electronics produces over 100 handset models each year, and has shipped 86 million handsets in 2004 in 45 countries. Macromedia Flash is the most pervasive multimedia standard in the digital world. Macromedia provides authoring tools, servers, and a consistent player, used by millions of worldwide developers to create the most compelling content for digital devices of all kinds. ----- To unsubscribe send a message to: [EMAIL PROTECTED] -or- visit http://groups.yahoo.com/group/svg-developers and click "edit my membership" ---- Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/svg-developers/ <*> To unsubscribe from this group, send an email to: [EMAIL PROTECTED] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
