Got it. Just wanted to get the solution posted here... I dug a little
deeper and found the info needed here: 
http://code.google.com/p/swfobject/wiki/api

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://
www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd">
<html xmlns="http://www.w3.org/1999/xhtml"; lang="en" xml:lang="en">
  <head>
    <title>Products</title>
    <meta http-equiv="Content-Type" content="text/html;
charset=iso-8859-1" />
    <script type="text/javascript" src="swfobject.js"></script>

    <script type="text/javascript">

        var flashvars = {};
        flashvars.hpBagSelected = swfobject.getQueryParamValue
("hpBagSelected");

        var params = {};
        var attributes = {};

        swfobject.embedSWF("ProductSlide.swf", "flashcontent", "726", "331",
"9.0.0", "expressInstall.swf", flashvars, params, attributes);

    </script>

  </head>
  <body bgcolor="#f9f5e0">
    <div id="flashcontent" align="center">
          <p>Alternative content</p>
    </div>
  </body>
</html>
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