Few factors that come to my mind:

-- in Google.ch search, locally located sites have a preference. You can also 
select to search among Swiss-based sites only.

-- Lots and lots of people prefer to speak their native language when they call 
for technical support

-- Sometimes the physical proximity is important

-- Swiss Copyright laws are a bit different than those in EU, and that allows 
such companies as Rapidshare.com to reside in here. 


just my 2 cents :)

>
>From: Gregory Agerba <[email protected]>
>To: [email protected]
>Sent: Fri, March 12, 2010 7:25:08 PM
>Subject: [swinog] ICT economy in Switzerland
>
>
>Hello List,
>Following a debate I had with some people, I am just throwing a global 
>question about Switzerland and ICT services since I am thrilled by that 
>question and looking for various points of view.
>What are according to you the real advantages of having your datacenter 
>located in Switzerland rather than Germany, Austria, Luxembourg, Netherlands 
>or France? I am asking the question widely, not only if the datacenter have a 
>more serious approach, but also in general: stability in politics, government, 
>laws, people, hardware, quality of services, safety of data, data protection, 
>prices and anything else would be interesting to be developed...
>BR,
>Gregory


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