Below, Dennis Motschenbacher of Yaesu has some encouraging things (in an 
Internet posting) to say about this "collaborative joint venture" and I hope 
he's correct.
   
  However, having been through two corporate mergers (both times with the 
smaller company), where in the first merger we were clearly the better run 
company (equal profit on one-half the sales the year before) and the other 
where we were a company in a completely different business than the larger 
company (that's why they bought us), they both made really nice statements 
immediately after the merger.  Nice words about how we knew our business better 
than they did, and they were not going to interfere with our excellent 
technical processes and business practices.
   
  I don't know if either of the presidents "knew" they were lying, but they 
were.  Soon there was all kinds of interfering, and most often not to the 
benefit of the business/technology.
   
  So I hope his experience is smoother than mine has been in similar 
circumstances.
   
  FYI.
   
  73,
  Curt W4CP
   
  Curt Phillips CEM CMVP
  W4CP ex-KD4YU; WB4LHI
  ARRL Life; QCWA; SKCC; NASWA
  Tar Heel Scanner/SWL Group
  Raleigh, NC
  w4cp<at>arrl.net
   
  *-*-*-*-*
   
  Motorola Buys Yaesu:
by K7BV on November 6, 2007   
   
  Exciting times, huh?! Clearly, many of you have read up – some paying more 
attention to the facts and details than others - on the news that Vertex 
Standard Co., Ltd, (Vertex Standard USA’s parent company) announced that they 
have agreed to form a collaborative joint venture with Motorola, Inc. I 
personally believe the most important words in this sentence are “collaborative 
joint venture” – a business relationship that indicates a far different outcome 
intent than the demise of one of the venture partners. 
  
Since Yaesu is the Amateur Radio Division of Vertex Standard, I am sure you all 
are just as curious as me, a Yaesu employee with a job at stake (without a 
golden parachute), to know what this business transaction will mean to all of 
us in the hobby. Predictably, I see that the news about the pending new 
Motorola relationship with Vertex Standard, hence Yaesu, is giving life to all 
sorts of misinformation and “doomsday” Internet postings by the usual cast of 
characters who always seem to know so much more about things than the rest of 
us mere mortals. After studying public announcements and considering the 
internal information that is made available to me in my role as the leadership 
individual for North American sales at Yaesu, I would like to offer the 
following FACTS about this exciting development. 
  
Motorola, Inc. (NYSE: MOT) will launch a tender offer to acquire a controlling 
interest in Vertex Standard Co., Ltd. (JASDAQ: 6821). Upon successful 
completion of the tender offer and subsequent restructuring process, Motorola 
will own 80% of Vertex Standard and Toko Giken, a privately held Japanese 
company, controlled by Jun Hasegawa, current president and CEO of Vertex 
Standard, will retain 20%, forming a joint venture. On 5 November 2007, the 
Board of Directors of Vertex Standard expressed their support of the tender 
offer. Yaesu, of course, as one of the Vertex Standard operations, will be 
included in this exciting development. 
  
I want everyone to know the following about the proposed merger: 
  
• Vertex Standard (meaning Yaesu to us in the Amateur Radio hobby) will remain 
a separate, global organization with distinct resources governed by the Board 
of Directors comprised of four Motorola representatives and one Toko Giken 
representative. Toko Giken is a privately held Japanese company, controlled by 
the founder’s family. It currently holds 29.2% shares of Vertex Standard. 
   
  • Mr. Jun Hasegawa (my boss), son of Mr. Sako Hasegawa JA1MP - the founder of 
Yaesu, will continue to take part in the management of Vertex Standard in his 
capacity as the Representative Director, President and CEO of Vertex Standard 
after the Tender Offer. The day-to-day management of the joint venture will be 
the responsibility of Mr. Hasegawa and his senior leadership team, who are also 
expected to continue. Count me as one of those who will continue with Yaesu. 
   
  • Our business will continue to be operated as is, and we will continue to 
actively develop new products and operate the business as a leading 
manufacturer of amateur radio, marine, land mobile, and airband radios. 
   
  • The Vertex Standard brand of equipment (Standard brand in Japan) will 
continue to exist. The current Vertex Standard brand strategies are highly 
respected by Motorola and will be continued. Since Motorola appreciates our 
Yaesu brand strategy, there will be no change to it. 
   
  • There will NOT be a Motorola brand of Amateur Radio equipment replacing or 
competing with Yaesu. 
   
  • Yaesu customers can expect to see positive benefit from the fact that: 
   
  1. Vertex Standard has an experienced engineering team that, combined with 
Motorola’s extensive engineering talent, will develop new innovative products. 
Personally, I cannot wait to see what this joint engineering effort will bring 
to Amateur Radio! 
   
  2. Cost synergies will be realized through the use of Motorola’s buying power 
to reduce the joint venture’s costs for raw materials. Hams are known to enjoy 
seeking out the best buy for their hard earned money – expect to see Yaesu 
products remain highly competitive and providing excellent value for your 
investment. 
   
  • Because Mr. Hasegawa will continue to manage the day-to-day operations of 
Vertex Standard, we do not expect to see changes in the existing Yaesu 
dealership, pricing and warranty commitments and philosophies as a result of 
the joint venture. 
  
These are historic exciting times for Yaesu, our customers, and Amateur Radio. 
The future is bright and the potential for incredible technological 
advancements for Amateur Radio are immense. I hope you folks will be there with 
us as the positive affects of the Vertex Standard / Motorola joint venture 
unfolds. 
  
73, 
Dennis Motschenbacher K7BV 
[EMAIL PROTECTED] 


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