Someone on the Sirius Backstage web site posted this interesting comment: "The irony is that both Sirius, and XM are marketing to a generation that is able to choose its own programming via I-pod and such, and who have a finite amount of disposable income. Concurrently, they are abandoning the very people who are accustomed to paying for radio, e.g. NPR supporters, and shortwave listeners.
Thirteen dollars per month is not an excess to me if I can turn on Sirius and choose between Car Talk, Euroquest, Deutche Welle, Radio Prague, This American Life, or Egads a replay of ALL the Sunday News magazines on C-Span. If I stay tuned, I can even listen to Prime Minister's Questions. Sirius should have learned from the Stern fiasco. His fans knew for years that he was moving to Sirius. He gave out free radios. He did everything he could to promote the service and to bring his listeners with him. Yet, only a small percentage of his purportedly devoted fans made the commitment to "pay radio". Some people just won't pay a monthly fee for radio. Conversely, many NPR listeners have long supported local member stations, just as those who enjoy international broadcasts have spent large sums of cash on specialized radios to listen to Radio China in the dead of night through a whistling heterodyne. These are the people that will pay for radio, without hesitation, if the content is anywhere close to being appealing and convenient. If picking podcasts of desired content becomes more convenient to these people, they will dump Sirius rather quickly. I like Sinatra. I Like Spa 73, 70's, and Starlite. I will even listen to Howard Stern in small doses. However, I wouldn't be spending a monthly fee for a jukebox that I cannot program. Apparently, most of those in their 20's and 30's won't either." _______________________________________________ Swprograms mailing list [email protected] http://montreal.kotalampi.com/mailman/listinfo/swprograms To unsubscribe: Send an E-mail to [EMAIL PROTECTED], or visit the URL shown above.
